European Stars And Stripes (Newspaper) - December 12, 1988, Darmstadt, Hesse 777e latest thing in water truffles by Marian Burros new York times have had water Hal was this Loul but Only in the Coal Fields of West Virginia and thai was in lha 50s.",. Is Hal any Way to talk about water Hal costs so cents an ounce and contains the essence of one of me most precious edible commodities in the world the ?. Equating the taste and Aroma of a bottle of. Mendocino truffle Mineral water with the Coal Fields of West Virginia May be a trifle Strong until you Hoar How other unsuspecting Consumers reacted to Ihler Tirol. Lasle of the beverage designed Lor the person who has everything and presumably wants nothing cough syrup a peat bog Musty and Cheddar cheese were among the least acerbic and most printable. Opinions ". Ii was generally agreed that the product had an. Aroma but no flavor. The Smeil is the killer said one hapless Qualler. Others would not believe there were i rules in the water even after they read the ingredient statement on the Label contains Mineral water 100 percent natural truffle mushroom essence and natural car Bonalon 1 truffles and water Are not exactly a classic combination said John Ash chef and owner of John Ash & co., one of the Best restaurants in Sonoma county confessed to helping the Mendocino beverage co. Develop the truffle drink what he describes As the ultimate Yuppie at $5 a Bailie it is certainly right up there with an $18,000 submarine for two in the Hammacher Schlemmer Catalon. -.-.11 is not however anything like the fragrant fungi that chefs use sparingly mind you to enhance a pasta dish. And it pains me to think fial hundreds of people who might not otherwise have a close encounter with a i ruffle will meet their first or at least its volatile oils in a bottle of Mendocino truffle Mineral water. From a selfish perspective however perhaps it s just As Well. Anyone who tastes a truffle Lor the first time in the form of this new beverage is unlikely to want to Laste the real thing. Such aversion could mean a larger number would be left for truffle aficionados. Whoever conceived of such a product and Why did they actually believe that people would drink the stuff or did they have other More nefarious uses in Odell does the Public relations work for the Mendocino beverage co. In Vineburg Calif. As Odell reconstructs Ilins president of lha family owned company Georg Moller Racko wanted to make a contribution to the annual Sonoma county wine auction a charitable event held each summer in Sonoma. For the occasion he had some of his Mineral water Flavoured with the essence of truffle end presented in three liter bottle. It sold at the auction for $950 and. In the words of Odell became famous Lois of things sell at auctions however and for far More than their intrinsic Worth. Bottles of 150year-Otd wine go for hundreds of thousands of dollars not because anyone wants to drink them but because they wan to own them. Koichiro Ikawa president of the Nissan trading co. Of Japan afro bought the aromatic Aqua wanted to own the Only bottle of truffles Mineral water thai existed at the time. But ban Many people Are there out there willing to spend $3 for a 10-Cunce bottle Wilh Only the essence of the real thing Moller Racke thinks there will be at least 5,000, which is How Many bodies the company has produced. 8ut before he got started he had to convert his troops. We laughed Georg out of the room when a first mentioned it Odell said. Now they ate All behind him. The company is planning a news conference to. Introduce the water at Neiman Marcus in san Francisco and along with the water will Oiler a sumptuous array of i ruffle dishes prepared by master chef John Ash.". We want to introduce in when everyone is out there buying Odell said. When it was suggested that the water might be considered a promotional gimmick designed to seduce Holiday Gilt shoppers Todeff said of you Call it a gimmick truffle connoisseurs will be not Likely. What is Likely to of lond truffle connoisseurs however is the water s Aroma. . If you get too much truffle essence in the water in is reminiscent of a we dog.". Maybe Ihal t the problem Loo much truffle essence. Erma Bombeck my husband and i go through this every climb into the car and. Before we Back out of the garage i say torn on the healer. I m _ he recites i cannot turn on the healer yet. Tho car in l warmed up.". What s to warm up i shout. If we have a healer Why Don t we just turn it on with this he flips open the Glove compartment and hands me a diagram of the engine of a car which he made 30 years ago. Find the tie commands. Now took Tor the Engina then he proceeds to toll me How wind goes through the Radiator which is Lull of fluids the wind cools the fluids and with Iha help of a pump also Coots the. Engine i know there is no slopping him once he gels. Started an this discourse he explains How the Heater has a thermostat in front of the water pump which is sensitive to temperatures. It traps the water in Fie engine unlit it reaches a certain Paga 16 the stars and stripes temperature. Then i is released and lha car can heat up., As hold the diagram and put in Back in the Glove compartment 1 ask so Why do they have a whole panel of buttons regulating heat and when you push them cold air pours out As to drive in silence 1 finally broach the subject again. Do you suppose in will heat up before we get to where we Are going the car has Era Way of knowing How a to Are going he says patiently Joyce has a car that can heat up her codes and has a digital clock that tells her what time she will gel someplace in she maintains a certain Speed. There s even a Little voice that tells her when her door is open. Her Brake is on and she is driving too last and you Are tolling me that this car has no idea when i is going to release a Little heat. / " " her cat probably does t heal up any faster than monday. December i 2,1988 oursdoes.". ". You Don l know that i snap. You re just being i stubborn just because you have a heavy Coal and a jacket under it you re not even cold. Woman Don to Wear As Many clothes As men. No wonder we re sick All the Lime. We re sitting around waiting for the heat to kick we ride in silence a while longer. Finally i say "1 Hale to say this but 1 i Hank you Tion t turn on the heat because it uses More Gas and you re cheap. It s just Tike the thermostat Al Home. It s easier to curse the cold. I be never told you this before but i m afraid to fall asleep at night. I m of Aid i la never Wake a leans Over and pushes the Heater Button and hoi air pours out. We had heal Alt the Lime did t we i say. -.-,We did not have heat All the Lime. We a been arguing for 10minutes." he s been saying thai for 30 a years. " a 1b Emu bom Tadt
