European Stars And Stripes (Newspaper) - April 24, 1989, Darmstadt, Hesse Creating a new luxury car Market by Terril Jones associated press Apan s two largest automakers Long known of inexpensive fuel efficient cars have Sot out 1o lure top of the line buyers away from some of i he posh european models Wilh new mid priced luxury autos. Toyota and Nissan have Sel up entirely separate sales divisions to snarl marketing the Alt new ears this tall in the United states. Industry sources say that if the cars go Over Well in America they will Likely be introduced in Oiler foreign markets. The cars in the $2b.ooo-l in ooh Range have no real u a a non comp Elilion. Their largest Are such european imports As Mercedes Benz Bow and Jaguar up to twice the Price. Toyota s new lexus division and Nissan s infiniti Lino will Dybul with two cars each this fall. They join Honda a successful a or a division Sot up in 1986. Which Market legend and integral models in la United Stales a now. Maikut is timing created says Ichiro Suzuki who led the technological development of the lexus. Ours is a luxury rial with a warmth or human be Elmerj and co Lorl to c going Eller the 8mw 700 series and Mercedes 420." the firs lexus 10 to introduced the four door. Ls�100, outwardly ies Ornelos the Mercedes to u has polished Walnut panelling inside and is packed Wilh electronic Gadt Joiy including gaming lights recessed on a Black screen behind the main instrument panel a seven do Zakur Oil Coli Pacl disc stereo Syslo and a microphone Buzil into he steeling wheel for hands free Telephone conversations ii boils ils Low wind resistance As Best among the luxury cars the Magazine motor Trono tailed in obviously one of the most carefully Leso arched automobile in history " the smaller es250. Based on Toyota s popular Honda s Aeura division Here a legend Model end its owner Michael Carpenter in los angelas will be joined in the United states this tall by Toyota s new lexus division and Nissan s infant of line. Camry offers optional leather seats Maple Wood panelling and newly designed Mica based paint Toyota plans to have 100 lexus dealerships by. September and expects to Spalj 16,000 cars this year and 75,000 in 1990, Nissan s in Init is also an attempt to put on a new lace. We have an image in the uni cd slates As a cheap truck maker Nissan president Vul aka sumo acknowledged in an interview. The in Init cars will be shown in specially Buzil showrooms Complete Wilh standing clients screens to lend both a luxurious and japanese air. The in Miti cams is Sleever and offers fewer gadgets ls400. It has a dashboard Wilri simple analog dials and no Grille of Wood panting. Over key word is under stated olog Ince " says Kelichi Mihara. One of Iho infiniti project leaders Benz Bow. Jaguar Are prestige cars and Well established in the a s Market. We can t surpass them so we be created a now mar hot segue the inf Mili m30 is a two door available As a Hardtop or convert ibo sixty ind Nih Rie Atera Are lined up for the move Bor Start with the number expected to inc roast. To 150 in three years with mirth s moderate Price bul High performance the Industry journal car and Driver reckons that for the european luxury car makers the Days of sitting contentedly on their Lalus symbols Are Over ". Japan s top two automakers have Long produced luxury sedans without exporting them to the United states. Honda Sel Tho hew trend when it began Selling legend sedans and coupes in the . Market where in nearly Iriate 1986 sales of 52,000cars to. 150,000 this Yaar. When we set up Acura we were winking of High Lech sporty models and we wanted of go beyond simple family cars says Honda spokesman Kazuaki Ola Ola says Honda in t worried about the now japanese entrants. Unlike Iho lexus and in Init the legend is still sport or something you Hava Arvurne to drive yourself,".he adds. Next year Honda plans to introduce a High powered addition to the Acura Lino a $55,000 sports car with the engine behind the Driver. Lions a is expected to give another series of european imports porsche and Ferran a run Lor their Money. Ii has a 250-Haf sep Ower engine and can cruise faster than 155 Runph. Tho new japanese upstarts says Iho British Industry Magazine automobile will seriously undercut Tho Wisl germans and Coli to leave this americans in the Boi Ribeck itts rape that i do a follow up on a column but the one. On women who w
