European Stars and Stripes (Newspaper) - February 07, 1991, Darmstadt, Hesse                                Advertisement Tab he stars and stripes recently in h stalled an impressive new machine we right next to the printing presses. It s automatic. It has lifters and conveyors and swirling spreaders. It can count its called an inserted a Swiss made bit of gee Whiz Zery that can open the newspaper and drop other printed pieces inside it a such As the sunday comics for instance. A.  a a a a a so what you say Here a what. This Handy machine lets us put reprinted inserts inside All 144,000 daily copies of the newspaper any time we want or inside some of them some of the time or in some of them All the time. Get the picture a very interesting idea. With reprinted inserts regional distribution zones and average number of newspapers sent daily to each zone 1 nor Reg 28,000 zone 2 we Greg. 31,000 zone 3 Stuttgart. 15,000 zone 4 Nurnberg. 18,000 zone 5 Munich. 6,000 zone 6 Berlin .4,000 zone 7 bremerhaven.3.000 zone 8 . 13,000 zone 9 Spain. 5,000 zone 1.0. Italy,.i.7,000 zone 11 Greece. 2,000 zone 12 Turkey .5.3,000 Star zone. 112,000 induce Oil of Wei Germany part Belgium and the self Teand a a and a a a edition. Figure cited or zone 117 and Stor zone re pretend on average of daily print order Over o one year period. There Are weekly and Tea tonal Hutu Ottoni ranging from 133,000 to 15s.000 Papet printed daily. A the 144,000 average paid daily circulation if or a one year period ending december 1969. Total for All zone average 135,000�?Tpaper Dally. The remaining 9,000 paper Are distributed fun wide to Small . Population Tuch a Iceland Norway Aviv saudi Arabia and the 6th . Naval Fleet introductory rates total in Mew at reprint inferred on o Tingle run 2000 of 4999 5000 to 9999 10.000 to 19,999 20.000 to 34,999 35.000 to 49,999 50.000 to 64,999 65.000 to 99,999 100.000 and Over Singla Sheet to a Poge it tabloid file $55/1000 $52/1000 $49/1000 $45/1000 $41/1000 $37/1000 $33/1000 s to 12 Page tabloid site $63/1000 $60/1000 $56.50/1000 $52/1000 $47/1000 $42.50/1000 $38/1000 is to 20 Poges tabloid site $69/1000 $65/1000 $61/1000 $56/1000 $51/1000 $46/1000 $41/1000 $30/1000 $34.50/1000 $37.50/1000 there Ore paper weight and mini mute size re Lri Elion. P1eae Call a for Complete detail then we thought about what this modern Day Marvel could do for both our readership and the advertisers who want to talk to them. What if a concessionaire in Berlin needs to Tell just Berlin readers about an upcoming tent Sale or a Vendor in Frankfurt wants to announce an event of local interest Only or maybe the fantastic Auto Sale in Nurnberg Means something to folks there but not to those in Spain. Solution we looked at our readership numbers arid their locations throughout Europe then created distribution zones a according to How Many of which editions we ship daily. This Means we can pinpoint our Audi ence and target special informational inserts printed in Advance to reach specific readers. Specific messages can be directed by our Friendly inserted to Tell american service members civilians in govern ment service members of the Quot diplomatic corps and their families and friends what s available in their own local neighbor hoods. Without confusing our remaining readers with meaningless information. $74/1000 $70/1000 $66/1000 $61/1000 $55.50/1000 $50/1000 $44.50/1000 we organizations can Benefit from placing reprinted announcements in selected regional zones All authorized activities providing products services and entertainment aimed at enhancing the Quality of living for an audience of Dod employees and their dependents representing o Cross Section of american culture and life styles. Whether it s travel and touring Leisure activities bazaars concerts banking services continuing education sporting events and festivals or what shot in the latest stereos video equipment autos bikes ski and scuba gear a people can talk via stars and stripes supplemental inserts. And the mighty inserted. A a a Quot Here show it works. You decide which zone reaches your target audience and Send us your reprinted advertising message. On the Date you specify your advertising message will be delivered inside the stars and stripes to All the subscribers and sales Points in that zone. How much does this Cost we be printed o convenient rate table Here to give potential users of this new service on idea of what they can expect to spend. For example an advertiser who wishes to Purchase Only Berlin zone 6 papers will spend approximately $220 for one run of a i to Page insert. Or about 5v24 per paper. An advertiser buying the entire Star zone All of West Germany and the Benelux Wilt spend approximately $3360 for 112,000 papers or 3< per paper for a similar insert. In both examples the advertiser purchases exactly the distribution required at a modest Cost per piece. And if you need a Little help with the layout and printing of your and our printing services deportment can provide speedy service at reasonable rates. In fact we offer a 15% discount off the Cost of inserting to customers who have their inserts printed at stars and stripes. And that saves you the trouble of transporting your reprinted and from the Printer to stars and stripes. Someone from our advertising staff can answer questions about specifications for supplemental inserts How to Send us your own reprinted inserts and set up a distribution schedule or How to Contact our printing services department for help with Layouts typesetting and printing for inserts. Call us today while you re thinking about it and let us help you target your message to the people who want to hear it the most. We re Here weekdays 8 to 4 30. Call ets direct 348-8247 or civilian lines to West Germany 06155-601247. February 7, 1991 stripes Magazine. 23