European Stars and Stripes (Newspaper) - October 16, 1991, Darmstadt, Hesse                                Wednesday october 16, 1991 some stars sell and some Don t e celebrities have been potent product representatives since the ate 1800s when English actress Lillie Langtry endorsed pearls soap and Eastman Kodak featured famed explorer adm. Robert Peary in one of its ads. But among modern Day personalities Bill Cosby has the highest a Quality image a while Jerry fal Well has the lowest according to a Survey of 2,000 Consumers by total research corp., a marketing research firm in Princeton . Survey respondents rated 54 celebrities according to a consumer perception of their  besides Cosby those ranked Best Able to enhance a brands image were Jack Nicholson Tom cruise meryl Streep Barbara Walters Pope John Paul ii Clint Eastwood Bob Hope Paula Abdul and Richard Petty. The Bottom 10 were Hulk Hogan Madonna Bariy Manilow Jesse Jackson Billy Graham Liz Taylor Richard Nixon Vanna White Donald Trump and Falwell. Conversion rates London up tuesdays rates for the . Dollar to other currencies. Figures Are expressed in dollars to the British Pound other local currencies in dollars Gold was quoted at $358.00 an ounce Silver at $4.08. Oct. 14 oct. 15 British pound.1.7165 1.7025 German mark.1.6980 1.7130 French iranc.5.7720 5 8295 dutch guilder.1.9060 1.9175 belgian iranc.34.8700 35.1925 Kalian lira.1,266.6000 1,276.60 Swiss franc.1 -4820 1.4900 greek drachma.188.2000 189.8200 turkish lira.4,826.5000 4,857.2000 saudi arabian Riyal .3.7503 3.7504 Spanish peseta.106.6900 107.3500 portuguese escudo.145.3300 146.6400 Canadian Dollar. 1.1288 1.1292 austrian schilling.11.9000 12.0100 norwegian krone.6.6200 6.6800 danish krone.6.5190 6.5760 these Are commercial rates and can be related Only to the use of foreign currency by . Forces for official business. The Only official rate concerns the Sale of German Marks to . Personnel for personal use and this will be 1.67 through wednesday based on tuesdays noontime Price fixing. New York Exchange new York up a York Stock Exchange Stock we stings Al adv Mic docs mrs int inc Natl sem icon at amp to company computer ask Rwjr Nab bldg Kim Rvl dutch waste mgt Telen de mex Natl med ent limited inc us air group global mar Amer express the 15 most Active stocks in new composite trading on monday. Solos 2.000.000 2,000,000 1.900.000 1.500.000 1.400.000 1.300.000 1.300.000 1.200.000 1,200.000 1,200,000 1,200,000 1,000,000 1,000.000 1,000.000 1,000.000 last 17 a 11% 8 a 5% 37% 8 10�?T/ 19 35 42 % 17% 23% 9% 4 20% Nat chg. Oft % up % up % up % up % up % up % up % Oft % up 1 up % up % up 1% up % off % american Exchange new York american Stock Stock Nabors kinds us Bio science metro mob b Phil Long d to vet Cut am it Energy serv carnival cars Bergen Bruns Amdahl corp Hill Haven up the 10 most Active stocks in Exchange composite trading monday. Up exch Salas 750.000 290.000 228.600 210.000 182,400 170.000 150.000 130.000 130.000 130.000 last 6% 42 21 25 1% 2% 26 21% 14 2% not chg. Up a it up 4 up % up 2% up % up % up % unch up a up % Dow Jones jew York up a Dow Jones dosing Range of averages change up 35.77 up 23.16 up 2.13 up 14.68 30 industrials 20 transport 15 utilities 65 stocks High 3026.39 1246.26 214.20 1090 97 Low 2975.85 1213.75 211.38 1070.42 close 3019.45 1240 28 21395 1087.87 the stars and stripes b Page 17money matters global Bankers Call for directing peace dividends to poverty Bangkok Thailand up the worlds most powerful Bankers began a three Day meeting tuesday with Calls to use the savings from reduced military tension to tackle global economic difficulties. The estimated 10,000 Bankers and financial officials attending the annual meeting of the world Bank and the International monetary fund will focus on generating the funds to rebuild the Middle East and Eastern Europe while maintaining support for the poor during a worldwide recession. The Bank and the if however both faced Tough criticism from environmental and social activists who charged that the institutions prescriptions for High growth have devastated the world environment and impoverished the people of the developing world. The meeting of the worlds two largest capitalist institutions was also marked by the Humble attendance of a delegation from the soviet Union now seeking help to revive its shattered communist Economy. World Bank president Lewis Preston and if managing director Michel Ca Dessus joined in a Call for the nations of the world to use the reduction in military tension to slash defense spending. A this offers an Opportunity to redirect vast resources in Industrial countries to investment and development a said Preston in his opening speech. He rejected criticism from some developing countries with High defense Bud gets that the Bank was going beyond its Powers to recommend cuts in military spending. A current military spending in Many developing countries far exceeds their spending on education and health together a Preston said. Ca Dessus said savings on defense spending and on unproductive agricultural subsidies were necessary to provide the funds needed to repair War damage in the Middle East and to Rescue the staggering economies of the soviet Union and Eastern Europe. A fall countries should redouble their efforts to Cut unproductive spending a ? Ca Dessus said. Failure to make the cuts would Lead to further increases in world interest rates that could paralyse recovery efforts in poor and indebted countries he said. The meeting is expected to consider raising the amount of capital available for investment reducing Trade barriers providing debt Relief for the poorest countries and improving policies coordinating state and Market sectors of National economics. The meeting of the powerful Bankers in Bangkok a glittering new Queen sir kit National convention Center however was paralleled by less elegant meetings of grass roots non governmental organizations that blasted the if and the world Bank for their High growth policies. Decha sir Pat a thai advocate of herbal farming said that despite 30 years of following world Bank recommendations for High yield strains of Rice and expensive fertilizers Farmers had Only become More deeply trapped in debt. Many advocates called for slower growth with Money invested in environmental preservation and the needs of poor Rural people instead of Industrial expansion. Ca Dessus admitted that the situation had grown worse for Many of the world s poor but said policies of economic expansion must be improved not abandoned. A Strong and sustained growth is in the end the Only Way to conquer poverty Quot he said. A but growth loses its positive results if it does not Lead to an improvement in the living standards of the population As a whole in particular the  Patricia Adams an economist and executive director of the environmental watchdog probe International said developing countries should repudiate their world Bank debts because the Money was not in the interests of the people. She said third world countries were struggling to repay the $182 billion owed to the Bank while its staff was one of the highest paid in the world. A yes the Bank has been part of the problem in the past a said muh Mcd Al Ashry director of the world Bank environment department. A now we Are putting the whole direction of environment and natural resource management on a different course  warming world relations bring chill to Hughes aircraft executives salaries by Ralph Vartabedian los Angeles times Al Segundo Calif. The thawing of the cold War in Europe has created a new freeze at Hughes aircraft a in the salaries of top executives the company announced monday. Hughes chairman Malcolm Currie citing an increasingly Bleak Outlook for the defense Market said the total compensation of senior management executives would be Frozen for All of next year. The move affects about 340 executives. The company also will delay wage reviews for its 55,000 salaried employees from March until july a effectively deferring regular Merit wage increases by four months. Hughes 10,000 hourly workers Are not affected by the plan. Hughes declined to say How much it expects to save through the salary moves but they Are just the latest in a Long series of austerity Steps at the defense company. It is eliminating 3,000 jobs this year and had Cut 9,000 jobs in 1989. The company peaked in employment with 82,000 workers during the heyday of the Reagan administration defense program. A it does not mean we Are going into the toilet a company spokesman Ray Sil Vius said. A we just have to do what is prudent when defense spending is not going to live up to even our own  the news was met with Surprise within the ranks of affected workers. A How would you like it if you had a great year and your Boss said a Nice work but i screwed up and you Arentt going to get a raise this year a asked one of the executives affected by the freeze. A i would have liked to have seen this handled in a different  Hughes has undertaken one of the most aggressive diversification programs in the aerospace Industry seeking to Cut defense work to just Hall of its sales base during the 1990s. But monday the company released some unwelcome news on the commercial front As Well. The company said it was restructuring the operations of its red illusion simulation Ltd. Unit in Crawley England which produces flight simulators for commercial airlines and would take a $40 million charge against earnings in the third Quarter. The restructuring resulted from a weak Market reflecting the downturn of the International airline Industry during the persian Gulf War. Re diffusion will Cut employment by 30 percent. The $40 million charge will result from the writ Down of obsolete and excess inventory and from lower than anticipated sales. Hughes acquired a diffusion in i9s8 for $250 million. Us air to make $400 million in cuts Pittsburgh up Nusair unveiled details monday of a plan to save More than $400 million in 1992 through elimination of jobs temporary wage cuts and employee contributions to medical and dental Benefit programs. Top. It line executives in Pittsburgh and other cities where us air maintains hubs began a series of meetings with employees to Brief them on the company a Cost reduction proposal and so called a positioning for the  Parent us air group meanwhile announced a third Quarter net loss of $81.4 million on revenues of $1.6 billion. The airline based in Arlington va., said it could reduce operating costs by hundreds of millions of dollars next year with cutbacks. To soften the blow it planned to offer profit sharing and Stock options to employees. In Pittsburgh us air a executive vice president of operations Mike Schwab said the company would ask All of its 47, a a hourly and salaried workers to accept immediate concessions in wages and health care benefits. But Schwab said that unless at least one of the airlines three unions agreed to the cuts us air would not Force them on non Union employees. A the company Levels that would be unfair Quot Schwab said. Quot we do not want to create a rift among  us air employs about 12,000 at its Domestic flight and maintenance hubs at greater Pittsburgh International Airport where it also maintains a reservations Center. Schwab emphasized that the company is in no Way on the Brink of bankruptcy and in fact is a healthy airline in what currently is a bad environment for the Industry. He said the Cost cutting plan is necessary to help us air weather the recessionary Economy