European Stars and Stripes (Newspaper) - July 3, 2007, Darmstadt, Hesse                                July 2007 stars and stripes Page 13 7elevens feed hype for Simpsons movie by David Koenig the associated press Dallas Over the 7eleyen turned a dozen stores into the fictional convenience stores of the Simpsons in the lat est example of marketers making me Imi Tate those stores and most of the other 7elevens in North America will sell items that until now existed Only on television Buzz Krust Yos Cereal and the Slushy drink Knockoff of its All part of a Campaign to hype next months opening of the Simpsons the big screen debut for the Long running television which loves to Lampoon 7eleven As a store that Sells All kinds of unhealthy snacks and is run by a Man with a thick Indian for 20th Century Fox film and homers creators at Gracie the stunt is a cheap Way to Call attention to their since 7eleven is bearing All the which executives of the retail Chain put at somewhere in the single at there hoping it shows the ubiquitous Chain has a trait seen in few corporations the ability to laugh at them we thought if you really want to do something the idea of actually changing stores into Kwi Keyarts was Over the top but a said Bobbi Mer an executive for of 7elevens Advertis ing a unit of Omni com group it shows they get the the monthlong promotion has been re Mored a Long time its hard to keep a secret known by so Many suppliers and franchisees but 7eleven managed to keep the locations of the stores quiet until Early sunday that when the exteriors of 11 stores and one in Canada were flocked in Industrial foam and Given new signs to replicate the animated look of Ron David Motter shops at a 7eleven Simpsons Kwik emart in Dallas on the store is Selling items that until now existed Only on television Buzz cola and Krust Yos the locations where a 7eleven store was transformed into a Kwik emart Are new York City Chicago Dallas Den ver los Angeles Hender Mountain Seattle and the idea grew out of conversations be tween Fox and 7elevens advertising Agen we wanted to make sure the movie stands out As a True cultural event this sum said Lisa a marketing vice president at it has to stand out from other summer movies and to the Deal is an example of a practice called reverse product place instead of just putting products prominently in a movie or to fake goods move from the screen to in some 7eleven has contracted with manufacturers of similar products to make their Kwik emart the Cere Al will conjure up a recipe for for in existing products will simply be 7elev ens own Slurpee will be sold As a squished for the after Fox pitched a 7eleven tie in last representatives from the the and Gracie films including show creator Matt Groening and executive pro Ducer James in los Ange Les to kick around Brooks added one holding a contest to let one fan be drawn into a future episode of the to 7eleven executives loved the they had surveys showing a Strong overlap be tween their customers and fans of the show both tend to be Young and it sounded like Cash registers Treyve been looking at squish yes and Krust Yos and Buzz cola for years and have never been Able to put their hands on said the advertising but they wont find Duff the Brand chugged by Homer the movie will be rated and Selling a Simp so themed Beer didst seem to said Rita a 7eleven marketing sex that was a Tough but we want to make sure its considered responsible Bargerhuff predicted extra sales to fans of the Simpsons will More than offset the Cost of the promotion and create new customers for the she also said the Chain is prepared for crowds and will have extra Security and clerks at the the is not the proprietor of Kwik emart is a Man named Apu who Speaks in a heavy Indian he is based on a manager Groening encountered while shopping at a 7eleven in los Angeles nearly 20 years ago and plays to stereotypes about convenience store operators and asian Many of 7elevens franchisees Are Indi company officials although they say they dont track exact Barger Huff said they were overwhelmingly Posi Tive after hearing of the Kwik emart but it was not a 100 percent endorse there was definitely a concern of of fending she but they seemed to understand that the Simpsons makes fun of the vast majority saw this As a great it manager at Large note 13 nf110j annual limited tenure note 13 months full time Germany expeditionary stars and stripes amended announcement applicants who previously applied for announced number eunafess07051701 need not duties trains and supervises contractor organizations in assigned area of for service and collections within assigned distribution needs for deployment areas assigned and coordinating successful distribution within assigned deployment be Able to successfully communicate with High level military and civilian decision makers to accomplish assigned distribution the Good will of european stars and stripes and assists with other newspaper needs that May be 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Legal Brothel for dirty laundry is a coi operated Wash ers and 14 dryers the onetime Leader of a High priced ring of Call girls to the stars is opening at a shopping Center in West of Las who has become an avid collector of parrots and macaws since moving to said she decided to open the Laundro mat after the death of one of her a Macaw named i had to Force myself to do she told the Las vegas nothing in my 41 years nothing Ever affected me like Fleiss moved to Nye county in late after serving a jail term for running the prostitution and announced plans to open Heidi stud farm in the town of about 20 Miles North of the 20man operation would be nevadas first Legal bordello catering exclusively to female Cus