European Stars And Stripes (Newspaper) - February 14, 1969, Darmstadt, Hesse Gets and song write Schapiro is new York Bureau ave the Ages and inspired St Fri proverbial sayings As love Muk Essihe world go Roundal the world loves a Lover. Love is Blind. All s fair in love and so it s Little wonder greeting card poets hold a in for turning out mete the Day set aside for Lov the Best account of what Valentin annual love id Mush fors St. Val t goes on at Page 12 the stars and stripes the Valentine works Pises through confessions of a Valenti writer an essay the famous humor Fet j. A me Evoy penned before Liis death. He was a roving editor for the Reader s digest at the time he old about the Valentine factory where Many decade previously he was made to ooze Sweet goo All Day like a tapped Maple find it difficult to explain to this new generation of hard eyed spacemen and their bebop babes what it was like to be trapped i the creative depart ment of a greeting card company he can they know he wondered about holding off the furniture install ment collector with one stiff Arm while writing lilting sentiments of dewy Younglove and undying passion with the other hand not All Valentines Are metered Mush. The mod influence has Given Rise to instead of senti moot a laugh Over love and gags rather than goo. Currently that s the trend among the swinging set in choosing Valentine Are Sharp and often sexy in Friday Debruy 14, 1969 Stead of Sticky and some messages redesigned to Needle rather than endear. Here s a nerdier maybe i la be you Valentine maybe i won tin the meantime eat your heart out i cupids hearts and Flowers the traditional symbols give Way to some pretty merciless and irreverent professions of love have a Back hand twist like one captioned me Inlove with you ridiculous the Quick quips Are plentiful this year one liners addressed to my Valentine such As Don t Bug me. Just hug me you make my pump thump i m one of the action people. Looking for a Little action our love is chemistry. An finding the formula was fun the sexy suggestive card has take the place of the insult or slam card popular in the last few years. Most Are too far out for Ordinary consumption. One of the Milder suggestive cards por trays a cartoon character with a Leash around its neck and the plea Valen Tine will you please Lead me astray another one puts it this Way who knows what evil lurks in the hearts of men be my Valentine and find out i v Alentine s Day even inspires the publicity lads to come up with photos of pretty girls appropriately attired Ina Little heart shaped something to pro Mote almost anything you can name. For example Columbia pictures published an arty Calendar in which Lovely Maryjane Mangier s-foot-7 and 36-23-36, was miss february wearing ruffles an three Ruby and Diamond hearts for a Bikini. But never fear you romantics athwart old fashioned love is still win Ning out in the highly significant matter of sales according to Steve Shannon executive director of the National association of greeting card pub Lishers. The Valentines with jeering messages catch people s eyes on the streets and help get them into the shop but eight times out of 10 they buy something sentimental said the operator of Achain of greeting card shops in new York. Then Are the raucous Valentines Only for Shock value no they sell because some of them Are really Clever he replied. But we see a lot of people chuckling Over these wisecracking Val Entine cards who would t dare Send one to the wife or a so you see the romantic theme still dominates a majority of the estimated half billion Valentines expected to be exchanged in the . Today. The sentimental mood cuts across All intellectual and economic Levels but some of the goo Iest Are sent by suitors who otherwise Are Tongue tied. Valentine cards especially marketed Tobe sent to servicemen overseas have a miss you Charm and Low key i love you approach. Loving animals leap out of the bigger Valentines holding a syrupy love note in their paper Teeth. White Gold an Silver doily hearts throb their message of affection. They re ornamented with lace and roses Satin hearts and even tiny heart shaped costume jewelry. Sentimental or saucy Valentines generally convey this pointed message when cupid Aims an Arrow at your hear.,Don t turn away the stars and stripes Page 13
