European Stars and Stripes (Newspaper) - August 04, 1978, Darmstadt, Hesse                                From Loh Ian cheer Teade to soap creator by Judy k1.emesrud new York times he was a cheerleader in High school and a i Ghl a student and she had what i. All in ail. A pretty Normal upbringing. Her father was an accountant her Mother was a housewife and the members of her family were not weird at  Susan Harris says now the reason any of this matters is that the 36-year old Harris is the creator writer and producer of the controversial prime time television series Boap. Which presents a comic but rather twisted View of the american family. Or rather two upper Middle class suburban american families the Campbells and the tales. In its first season on the air the show dealt comi Cally with such themes As adultery murder Homo sexuality impotency. Sex change operations Black while re lations and the mafia causing the Abc Tele vision network to be deluged with nearly 56.000 let ters protesting the series both before and after it went on the air perhaps As a result of the letters and protests to writer producer Susan Harris. From religious and homosexual be work affiliate stations banned the show Harris who was in new York the other was to Europe with her 11-year-old sons a ked Over it Lnch at Sardi s How someone f traditional Middle class background 1 with such an unorthodox show. She gift i think i got a Little strange around u., 18 she said referring to the Days wheat san Spivak from mount Vernon by. I r tool lace Cornell and suddenly this vec Al cheerleader became very tortured. Ii ins tortured poetry and standing on a h looking a forgo and feeling very tortured i course Loving every minute of it. She insisted however that Jcj autobiographical in any Way although probably a part of me in every Cwm Cross i hit has to he. But very Little of i is in it. And none of the Carac lers Are m after anyone i  Harris added that soaps director.  Rich has often accused her of being like a tale the Dingbat Mother of the Jale clan intr the show ended was wrongly convicted of ing her Lover a Tennis instructor Nanewl Campbell. I deny being like her Harris said. I though at times. I Don t make a lot of Senset often look at the world like a Lovely b movie Jessica  As she spoke Harris gave the impression q much too shy to have a scaled such a Conj she spoke slowly and hesitantly Sta salad in order to avoid Eye Contact. Big to style sunglasses were perched on top of a her myopic eyes were the color of Fadwa jeans and her two tone Blond hair was Farrah Fawcett majors style. Harris who wrote All the soap last season she will have a co writer son named Jordan Crittendon said her i of working was simple i just sit write and it just comes to  she writes everything first in longhand. Then types it because i can t think and Type. Iso lie 11 no id Miller blitzes Busch Pabst Schlitz booming brew by Lance j. Herdegen United press International or More than a Century the Beer Barons of the Industry that made Milwaukee famous have been brewing a Golden liquid to slake thirst win Blue ribbons and give life a Little More gusto. Hut the rules Nave changed for such giants As Anheuser Busch inc., Jos. Schlit brewing co. I Abst brewing co., and Miller brewing co. They Are locked in a competitive Battle never before seen in the Industry. It is be ing fought in executive Board rooms courts and on the Slock Exchange As Well As in the Market place. Anheuser Busch is still big no. 1" but Milwaukee based Miller bankrolled by the deep pockets of Philip Morris incorporated run by a new Breed of Beer executives and Riding a classic advertising Campaign has climbed to second spot and is making a run at the St. Louis base brewery. But Don t count out Schrilt Long an Heuser Busch i chief rival or Pabst. Caught by a change in Beer drinking tastes and recent Legal difficulties the two Milwaukee based breweries Are lighting Back and both have some powerful cards to play. We have a set goal to be the no. I brew  said Miller resident John a Mur Phy. August Busch is putting  a Good fight but so is the Miller brewing co " August a. Busch i. Who became the fourth generation of his family to head the brewery when he took Over in 1974 at age 36, voices much the same determination. A you were in their shoes you d have he same objective. They should have  he said. If j of were in our shoes you d make very sure it won t Hap pen. You can rest assured it will not Hap  was the Leader again last year with sales of 36 6 million barrel Sand is expected to top 40 million barrels this year. But the Surprise has been Miller. In 1972, Miller was in seventh place wit sales of 5.3 million barrels. U jumped to no. 2 last year with sales of 24 million barrels moving ahead of Schlitz which sold 22.1 million barrels. Pabst held Down Theno. 4 spot with 16 million barrels and the Adolph Coors co., Golden colo., was fifth with 12.8 million. The new Beer Boom began afterword War 11. The breweries had been required to allot is per cent of their to Tal output to the armed services and Many sex servicemen came borne with taste or the National brands. As smaller breweries closed the big breweries expanded and by 1970, the big five accounted for 60 per cent of All Bee sold. Last year the largest Brewers sold 70 percent and that figure will go higher by in the 1950s and 1960s, Anheuser Busch Schlitz. Pabst and Miller were rapacity and making Money. Was pose 14 the stars and stripes prior to that � a Ning the big Bre Miller Boss John a. Murphy. Series came from pretty much the Sam backgrounds and were rather conserva Tive doing things the same  along came the executives from Philip Morris and suddenly Miller was the Brash new kid on the  one of those Brash kids was Mur Phy a Philip Morris executive named 10 Var tawn shortl5 acquisition by the huge tobacco conglomerate. Murphy who once told an interviewer very irishman dreams of going to Hea Ven and owning a brewery is considered 8 or a St of chair when Joseph Canon re year. L. E uves Miller Mio the brewery were Market Ori they emphasized advertising and pack agog and a keen understanding Thow to a i Market a kit ers _ the most popular with 48 per cent of All sales. They used Popi of priced brands lights super premiums malt liquors. They also understood inf Brand Competition. That s natural to  in the Cigar business. We knew at the time we we going to stay with one  my said. It s second nature to . I think i Ever considered that we d alone on the Miller High Lite  he upgraded Quality controls t new advertising and began Selling i new eight packs of 7-ounce containers. But the big Winner was Miller Ute a Low calorie Beer introduced Nat i ally in 1975 amid an and Campaign i scribed As a classic by a rival f ing a Light Beer had been tried be without Success and other brew were slow to match the new product. That proved a fatal mistake said because they left  alone White went into test markets Miller now is trying to capture ment of the super Premium Market i Uwe Brau a prestige Beer aim4 Matching Anheuser Busch s Michelob Pabst san Dexey. As More Beer drinkers turned to i Beers and super premiums Schigut Pabst still concentrating on their rum brands ran into increasing Dif Fici in the Early 1970s. Schlitz sales i to skid because of increasing comp a decision by the late Robert a. Us go to a Shorter brewing Cycle is versed _ and internal management lems. Schlitz also encountered Legal i bullies. The firm was indicted earlier i year by a s. Grand jury in Kee on he Misdemeanour Mcouatt j making about to million in a. And kickbacks to customers and t felony counts of lax fraud Tor id by deducting such payments m t come lax returns. Schlimu officials have vowed to 1 indictments claiming the