European Stars And Stripes (Newspaper) - August 7, 1978, Darmstadt, Hesse                                August 1978 the stars and stripes Page 19 producer Robert Summers take of has been released in hard soft and sedate modern jiving Pom hey if acct 1 i by Dave Goldberg associated press the pornographic film business Partick arly the Low a Laziest segment is in Iron apparently the victim of the same sexual that spawned o financial data is rarely available in a business that r often operates on Cash and Doest Issue annual state ments or earnings but symptoms of decline Are evident along new Yorks eighth Avenue and similar strips attendance is especially at Small some Are some distributors Are abandoning porn for other kinds of the downturn int uniform around the but in general whats happening to porn in America probably can be summed up with one word sur observers see a trend similar to that in the scandinavian where tourists Are the main customers for the explicit sex that has Long been available there in film the Novelty has worn As pornography operators i Hurt most Are the smallest who produce a film in three Days and show it the next who often use a fac accession of assumed names for a succession of Ven who go into and out of business without anyone lowing they be been lets face says a former porn operator who warned to Low budget action if youve seen one of Gese youve seen them theres Only a limited and if they get then what arc you left the Hal life of pornography is rather says or Paul who succeeded the late Alfred Jonsey As head of the Institute for sex research so pro Are always looking for something new and of can exhaust heterosexuality rather the new and novel that Many porn operators is or at least a Story line that can hold a interest Between the bedroom a sem of in other threatens to sneak in even Overall product would remain thoroughly offensive Roost the Public has begun to says Dave a los Angele based distributor and theater president of the adult film sex of toe screen int a Novelty so Khuc pkg and says Robert exec producer of a film called take this has worn off the Novelty now is Quality movies that have a viable excuse for having sex in even by Pom producers costs the shoestring smut film factories that Are being squeezed out by slackening demand Are being partly re placed by operators with Holl Woodish pretensions who often control and theater owner ship in one there still making As much As million a but tote a professionally photographed film with a Story based on Oscar Wildes portrait o Dorian is like most of the past porn smashes deep the Devil in miss Jones or misty there Are few such and not enough stars most porn Kings and Queens cant act and legitimate actors want no part of skin take off is an example of the new trends in the porn film made for about compared with to 000 for the average porn it has been drawing very if mis foes or ser us our of me Raj Horning Well and according to Industry earn More than it has been released in three versions hard Core explicit soft Core Standard x rating and one with a sedate r yet even in its raunchiest Only about 25 of its 103 minutes contain explicit much of the rest is a parody of old Many of today larger operators started in the business around by the end of that with the moral climate of the country and Legal restrictions along with they were in a Good Posi Tion to Cash in and they by the Early dozens of others were trying to reap the same Quick and its those people who Are now being squeezed one who has made dozens of films under dozens of remembers How it was at that level we handled and we had our own theater in a wed get the actors the girls Are mostly hookers and wed rent a hotel wed shoot it in a Day and have it ready to show in a it might Cost and we could make or that producer is still in although inflation has raised the Cost of a Chapic to about and while that kind of operation still abounds in new Heaters Are disappearing every and others Are cutting prices from the once Standard to and and on 99 Small time distributors also Are in the larger Heaters used to pay distributors a percentage of the now they simply pay a Flat fee of from to a Given overhead and the costs of renting or buying films from the distribution business just Doest the result has been a shakeout and with the biggest outfits taking Over All aspects of pornographic some Are branching out into video cassette and video hoping to develop a Home Market As theater attendance despite the shrinkage of smaller porn Industry sources still see Money to be made in what they consider the hinterland Between the in some theres a belter Market outside the big says who owns interests in Heaters and often handles distribution for the films he sex is still a Novelty in places like Des Legal hassles have although there Are Laws prohibiting explicit onscreen sex across the South and into Oklahoma and to get around Many higher Grade porn films Are released in two one with explicit sexual the other without in the attitude toward Legal problems is Ambia the Day this stuff becomes completely no one will want to says