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Publication: European Stars and Stripes Tuesday, August 22, 1978

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   European Stars and Stripes (Newspaper) - August 22, 1978, Darmstadt, Hesse                                The and game by h. D. Quigg United press International of new at last introducing some things never change. You can be cute. You can be sexy. Far out far Down. Fac Tual or farcical. Double dome or dunce. But does it sell the big soft loud insinuating eager insistent. Clever Folksy blithering sophisticated sell. Empires May Teeter skylab falter hemlines hesitate and Snail Darters Triumph but the sell stands firm look at me Here i am and the and moves the merchandise. Morris the cat gets a longer obituary than anybody that Day. Madison Avenue is a juggernaut that starts at 23rd St. In Manhattan in . East and runs right up Kalakaua Avenue in Honolulu smack into Diamond head . West. It runs through Burg and farm through parkers Burg w. A. One Agency Mobile Ala. Two agencies fort Smith Ark. One Agency. There s $42.5 billion in advertising Billings hanging out there this year Ripe and packable. That tastes Good like Good Buck should. But mad ave. Does not ingest the total Plum. Not  about 40 percent of the business is placed through advertising agencies. They billed about $15.2 billion out of the total take of $37.9 billion in 1977. What b Madison Avenne today the storied Street of Jingle and Blurb and and actors creativity and studied salesmanship is looking at itself. Giving itself the Long study. This is not n Modi narcissism be composed pm. E id4uty this famous and flow Mendoni mows Taraver Widere Haw Geta to  and in a printed and novel in rental can to Why was included an like Bell says Bra the body  of byl966thebritannieaj"his Agency is the i he himself is the it time be had the had the Dreyfus fond 1 _ my Baste feeling.". You be got to get looted Isyou Taysom rate that not _ will advertising be in j from 10 years ago i we what the hell it Takeji the Story goes that a Ison a venue called in i to lunch drink Gin and Tso when you visit the drunk not stupid a Man Recap Flag a i said Toa to Gico Mercial years j  she wrinkled la  a Man said to his i new yorker showing � athe Middle of the Watee standing around it the soap Sank at Procter a that beats  att4 no. It was t. It was j because generations us them the advertising a vice or Rifca i Molehill  a l executive we  
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