European Stars And Stripes (Newspaper) - August 22, 1978, Darmstadt, Hesse Delia Femina scored with and game with Talent will create Good ads and theman without Talent Madison Avenue has Tundra of a lot of it to the 1960s was pot to work copying the be Rababeh some major changes and facts Madison Avenue today More than 50 percent of the business of All big agencies now la but its prices Are out of up 40 percent in two de chairman of Mammoth Young 4 which had billion worldwide Billings last says if we cant track a steady Bead on constant viewers on maybe Well Settle for More potshots at the constant but five sixths of the newspaper and run is not print Al Hamud of Beaton b Bowles says in the last three theres been a rediscovery of the print you can get an and into a news paper quicker than anything newspapers have always led the Field i advertising volume the 1977 suf i billions direct radio three Martini lunch forget Jimmy not to worry the Martini for admin is Drifting into Dol Drums White wine and Plain Parrier Are Burke of Cincinnati a lady held in now re Alberta Burke founded the Burke marketing research 47 years my the Burke system of tour recall by to watchers of advertisements is a pretesting device that got such a big hype in the 1960s that hardly any and goes on the air today that int pre Burke is part of and How does it Burke she uttered the immortal get the package into the first 10 burkes research and Are a major if anybody today talked like lets run it keep your head while All those around Yon Are losing theirs then you lost dont understand the Hugh men wanted for hazardous Small bitter Long months of Complete constant Safe return Honor and recognition in Case of sir Ernest a famed Antarctic explorer who placed this and in a London newspaper in said later it seemed As though All the men in great Britain were determined to accompany the response was so an advantage cited for newspapers is that an advertiser can get into Tybera allowing overnight Liela with current right after Billie Jean King Defeated Bobby Riggs in a scotch distiller ran a full Page its Only Illus Traylon was the its Only line heres to the weaker the Day after mans first walk on the a for eign Small car manufacturer ran an and thawing the lunar there it dominating the and under it i Bat it gets you some years a huge tropical Bird flapped into new York skies and went into a holding pattern Over Wall Street with thousands gawking photographers snapped it alter it banged into a window of the nation s third largest Hank and roasted on High on the sky the pictures were big news in the afternoon using the consumer cant next mornings papers carried a full paged so in going to invent something called Hall showing it closeup on its Perch and saying somebody Cavour Best Friend wont Tell you that and came told me to talk to the people at in you dont find words like halitosis anymore in advertising fake theres humor its quite up the flagpole and see it anyone hed be Hope and address Are big lets address the account executives Are the they have to Wear suits seeing the the artists and writers often Wear jeans and Tennis the client now wants the Agency to know his business almost As Well As he you practically move in with new sober Ness serious and a big the Bottom people now they always present their own the clients demand to talk to the people who did a major change in the last 10 a major change in the last 15 a two Man team sits writer and Art in almost All creative a change from the old de times Many executives now answer their own cutting out advertising toilers Are but there Are Only about of them in the a More remarkable figure is that there Are advertising agencies of More than one person recorded i the last census 1972 but Only per cent of them 91 agencies represent 616 per cent of the so you can begin to see what goes half of the business is in new Madison through the is maintaining a Public presence in where the growth of regulatory bodies is a constant starting in sep three executives from and agencies will work with Congress and Federal the As part of a longtime Public service has also set up a committee to try to help Correct functional Madison Avenue is worried about its Public and Edney has warned that we should Bear Down on More honesty in the Dally specifics of the advertising we advertising is a child of its times do and fast Jerry Delia one of the Bright and funny ency wrote an advertising theme Book in 1970 led from those wonderful folks who brought you Pearl it was a he says Madison Avenue has changed so much that he has to write there killing with slower but Lett about slow minded Consumers have everything to look Forward u because advertising u becom lag More says Deda people in the business Are a lot they dont sit Back and let a client Tell them a product is they personally try ii and test were treating the consumer As though Hes a hell of a lot brighter than generations of and men before me Young writers Back then were told to write for the 12 year old Agency titled urn i Bill Bernbach believes in breaking now Madison Avenue is like a giant magnifying Glass that looking at the consumer and studying every were in a period of clean testing is to just not take any chances and waste Peoples people tend to forget that the pendulum and that 25 years ago Elliott White president of a South Carolina firm that made Spring maid Brand was a kind of godfather to the i cant believe i ate the whole thing his ads were and they out raged Many but they Are collectors items now old timers May remember his a Buck Well spent of a Spring maid Sheet showing a scantily Clad Indian maid climbing out of a Hammock made from a Sheet which Lay a exhausted but a precursor of the creative a us classic that Many think is the Best and was somewhere West of ii ended a Dorand nuts and bolts it was 183 words that people Tore and it was written by Ned an automobile Man about his obviously a thing of in my Book it was the greatest up to its time and maybe still since the Peacock began spreading his Tail to say Here i am to the gods not the former Abc telltale i wipe a tear out of my Eye every time i read u romances the daylights out of the you Are opening the saturday evening port of june there a Silhouette of a rakish no spare tire on the driven by a Girt with Scarf beside it is a Cowboy Riding hat waving in underneath the Black Silhouette is the title line and at the Bottom of the and in big capitals is the name of the Between them is the copy somewhere West of Laramie theres a Bronco bust Stee roping girl who knows what in talking she can Tell what a Sassy that a Cross Between greased lightning and the place where it can do with eleven Hundred pounds of steel and action when Hes going wide and the truth is the Playboy was butt for built Tor the lass whose face is Brown with the Sun when the Day is done of revel and Romp and she loves the Cross of the wild and the theres a savor of links about that car of laughter and lilt and Light a hint of old loves and Saddie and its a Brawny thing yet a Graceful thing for the sweep o the step into the Playboy when the hour grows Dull with things gone dead and then Start for the land of real living with the spirit of the lass who lean and into the red Horison of a Wyoming Ray you cant hardly git paeans like that no not for a which the a tev Post Cost the Jordan motor car folded in Jordan said he was Donelyn by the great just some said they Erfurt idl whether he was std a a a or Wyoming real others Sam be jut Plata dose u us abject ended up lost u the and men will Tell you it we a True but that today to play in or even the stars and stripes Page is
