European Stars and Stripes (Newspaper) - August 31, 1978, Darmstadt, Hesse Cola pause refreshes egyptian without his violating the islamic Law against alcohol. New York times n hot Dusty Egypt where devout moslem Are not supposed to touch alcoholic beverages soft drink companies Are scrambling to quench the nation s thirst. Canada dry cola called sport in the Middle East and 7-up entered the Cairo Market in mid june. They joined Pepsi cola which has been bottled i Egypt for 20 years. Pepsi is being produced at top capacity. Coca cola a product on the Arab Boycott list snot sold in Egypt. Is cola a local imitator took Over the Plant of coca cola when it was forced out of Egypt a decade ago. Now is cola Sells every bottle it can turn out eve though there have been complaints about its Quality. Other beverage companies Are exploring the possibility of doing business in Egypt. A British marketing expert who recently visited the country said i went to Alexan Dria to look at prospective Plant locations. At one site i was told i was the fourth person to visit the spot in two president Anwar Al Sadat has commissioned feasibility studies for More Pepsi cola bottling plants. However any privately owned Pepsi Enterprise would be banned from Cairo and Alexandria Egypt s two biggest cities because the government owned companies hold franchises there. Coca cola Senu to be trying to get off the Boycott list. Last year the company invested in an egyptian land reclamation project to raise Climi trait. Noone really believes Coke is going to spend a million dollars just to grow oranges a Western analyst said. The egyptian government estimates that Las year s soft drink production so million cases of 24 bottles each was Only half the amount needed to meet the demand. Of those 50 million cases 27 million were is cola and 17million were Pepsi cola. The remaining 6 million cases came from several Small egyptian plants that bottle rightly coloured Citrus Flavoured drinks under various names most of these plants the government concedes full far Short of sanitary standards. Stasta he it drinks is part of Egypt s current five year plan. Government owned compares run the Pitta and is cola plants. Their combined annual Sion of 44 million cases is expected to reach 76 Mil Linn he the end of the five year plan in 1982. Smrtid7-up Are bottled by Cairo beverages a they re coming Back to Egypt. It May take them afew months or a few years but they ii be if Coco cola returns analysts feel sure there will bedroom for it in the egyptian Market. The strength of the demand is shown by is cola s heavy sales despite it flavor which has been described As Flat. We Are going to Stop getting is cola said a soft drink Vendor near the Busy Tahir Square bus terminal. We usually sell it Only when we run out of Pepsi and the new to York Tom Al crates of empties testify to Egypt s thirst. The arrival of sport and 7-up will Hurt either Pepsi cola or is cola. Company executives agree. The Market is like a sponge you pour it in audit said Thomat e. Rogers Pepsi cola s director of Mediterranean Supply Ever catches up with demand the Issue of Pri vate management versus Public management May become the key to Prosperity in the soft drink fiem. Cairo beverages As the privately owned bottler of sport and 7-up, can offer higher wages. Workers a Pepsi cola and is cola Are Public employees whose Sala Ries Are set by the government. One official at a government owned bottling Plant said there s no doubt in my mind that sport and 7-Upcan make better products than we can. They can hire the Best people away from us. And if the Arab contractor Start Wking Pepsi cola it will probably be better than the Public sector Pepsi for the same pickles War a associated pres corporate feud Between Heinz an Campbell which started As a Bat be for me soup Market has spread to Ketchup iwo years the two Kitchen giants have filed lawsuits and Cointe suits complained abort each other to government agencies and moved into new Proa nets to undercut the other. A Valr officially the companies Are soft peddling the rivalry. This is not a state of declared 1� Bell soup co. President Harold Shaub. I would think it s nothing More than a echoed s. Donald Wiley vice v Secretary and general counsel for Heinz. Red Neh. J. Heinz co. Of Pittsburgh apparent Star feud in 1976, charging its competitor with Mon r the canned soup Market. Ramden. N. Heinz suit charged Campbell based Carnan and the nation s leading canned soup procure is Gal pricing techniques deceptive advertising a East sing to sell Ketchup to food service customers unless agreed to buy other Heinz products. Pant us cfmpbeuhaied15the men alleged tech a to push a juice. More recently the Federal drug administration off ski Suff Heinz in. Private Label soups and a denied soup Market. ,._. A business but we have a off Wheato have a right to complain and still a counter suit. Claiming recall to
