European Stars And Stripes (Newspaper) - September 18, 1980, Darmstadt, Hesse                                Poge 20 the stars and stripes thursday. September 18. 1980 modern living Seattle Sandwich shop owner Charlene Butler chats with Mary Pat Johnson a fellow business woman. By Kathy Mccarthy associated pressm Ary Pat Johnson  stank. Wash., who started her own business with $35, gumption and a Good idea has found women across the country eager to learn How to duplicate her Success. Would be entrepreneurs have ordered nearly 1.000 co pies of her nuts and bolts guide to starting a House clean ing service since its publication in january. Not Content with Reading the Book Doris Taylor of Dallas Texas even flew to Seattle for two Days to watch Johnson do everything from juggle schedules to estimate bids for new jobs Johnson 28, wrote the Book in a month of late night scribbling sessions in 1977 after wire service Story on her dial a mop business prompted dozens of women to write for More information. I know a lot about doing this she thought. I a write a  local publishers however told her there was no mar Ket. The publishers weren t aware of How fast the Home services Industry is growing or that right now there s a whole revival of interest in mall business in this coun try she says. People in their late 2 h and Early 30s Are discovering that working for at to or Boeing is not us much fun not As satisfy ing. As working for  Johnson originally printed the Book herself and figures she sold 50 copies at $50 each before convincing a clean ing consultant firm to bring out a paperback edition. An article in working h Oman Magazine prompted More orders. Diane Brague and Diana Janich two Lacrosse wis., women who had been friends since High school and often talked of Slatting their own business wrote to Johnson for lips after Reading about her business. We had just started our own business and frankly we did t have $50 to throw away Brague says. But their accountant advised them to spend the Money and both now agree he was right. Starting in feb. 1978, they built a cleaning service they Call Diane s maid service. Johnson is one of an estimated 1,000 women business to Small business owners in the puget sound area. The National credit rating service. Dun and Bradstreet estimates that 10 percent of . Businesses arc owned by women up from5 percent in 1972. The. Federal Small business administration belts up to Date figures but the . Census Bureau is planning a report on women in business the Type of businesses involved and the age groups of the new women entrepreneurs says Joyce Long a spokeswoman for sea s Seattle office. The last Good Federal figures Date from 1972, she says and the influx into business by women has just Bee tremendous in the last few years. Johnson who started dial a mop in 1976 with $35 and no previous business experience offers advice in Herook on everything from How to find second hand office furniture to where to place the most effective ads weekly newspapers wit i an upper Middle class readership. Having both a lawyer and accountant on retainer is recommended and Sample ads Job applications and Job descriptions Are provided. There s this whole mythology about Small business in this  she says. No. I it s very complicated no. 2 you have to be exceptionally Bright to own a Small business and have to have incredible amounts of people in their late 20s and Early 30s Are discovering that working for at to or Boeing is nor As much fun nor As satisfying As working for  Money that s not True. You can be an Ordinary person with a lot of drive a Good idea and some smarts about How to Market  she used her clients House cleaning equipment at fist saved enough to buy insurance and bonding Lienus ii a loan from a private party to buy equipment. I had a 66 Buick Skylark and a couple of pieces of furniture she recalls and no banker was going to eve look at my loan  after grossing $5,000 in her first year the now has nine employees and 90 regular customers and expects to Gross s85.000 this year. It was Abo a private loan to at gave Chariene Butler the $10,000 she a Etta in Jane 1979 to Start her wee Piper Sandwich shop with six stools the smallest restaurant in  Bankers lava cos associations and even the feminist credit Union turned her Down. She made $700 the first month and is now repaying her Backer. Long says the sea offers a mini loan program just for women with a limit of $20,000. In evaluating mini loan applicants the sea puts More emphasis on a Wom an s proven management ability than on equity or Collat eral. But for Many women a private loan or use of their own savings May be their Only bet. The growing numbers of women in business provide a developing support net work which helps incredibly says Johnson she says she finds other Small business people helpful. They re not going to Tell you All their secrets but the certainly Are willing to  women who have Sun Ted headaches of Startin Theu own business have no intention of Lettin s go. Betty Konarski a wife Mother and boutique owner dreamed up oilman Village a Cluster of shops in Issa Quah. Wash. Twenty six of the 35 arc owned by women. Konarski says she could never put up with the corporate Structure. Bureaucracy drives me nuts he would Johnson work for someone else now of god no she says i was practically fired from every Job Ever had if i went Back and worked for somebody would probably last about an