European Stars And Stripes (Newspaper) - January 8, 1981, Darmstadt, Hesse                                Page 20 the stars and stripes january 1981 Modem living the fuel savers improvement in Energy efficiency n proposed federally mandated reductions in percent 45 freezers resulting savings in operating costs Over average life of appliance 48 clothes dryers 41 12 mesh washers 50 not 1 no Standard proposed source american Home appliance manufacturers association t source department of Energy new York times Ken Laffal Ges Arthur Bueche with new bulb that uses Only a third As much its longer lasting by John Holusha new York times new York times for More than 100 since its invention by Thomas the Light bulb remained a relatively simple operating on the same Prin Ciple As the burners on an electric electricity is forced through a filament which glows when giving off it Doest Cost much a 150watt incandescent bulb has a suggested retail Price of about but it has a Hearty appetite for Power and a limited now the company that evolved from Edison Light general is preparing to introduce a new Model that will carry a Price Why should anyone buy it because it uses Only one third As much electricity to produce the same amount of Light and it lasts four times As says total savings Over the life of the the company will be twice its initial it is betting million in development and tooling costs that Consumers will be the Light bulb is at the Low end of an enormous Range of products being redesigned to be More Energy a list that includes Home apply electric motors and the huge steam turbines that convert Fossil fuels into the whole concept of Energy conservation will have a powerful effect through the decade of the said Robert an analyst with Paine Webbe Mitchell you Are seeing the beginnings of a wave of new products that will take advantage of the Cost effectiveness of Energy the Federal of has pressed the development of More Energy efficient most notably with its mileage standards for efficiency standards for Many Home appliances Are to go into effect on but the push to redesign is also based on simple there Are three driving said Eric a vice president of Booz Allen Hamilton and a former official of the Federal Energy first is the Price of the second is that we face a Long term shortage of Oil and and the third is insecurity of we can be Cut off from much of our Supply of liquid fuels at any it is that sort of equation that has encouraged some heavy Industrial spending to capture a devel Oping when the Exxon for came up with some innovative electric motor control it poured out More than in to acquire the Reliance electric which had the capability to manufacture the new Daniel Yergin of Harvard estimates that the United states could slash its present Energy consumption the equivalent of 37 million barrels of Oil a Day by 30 percent to 40 percent through careful re engineering and other conservation but the Light bulb illustrates an important Point it usually costs Money at first to save Energy and while the new fuel efficient automobiles have been eagerly accepted by the and airlines Are beginning to buy a new generation of less thirsty it remains to be seen if buyers in general Are willing to pay for More weve had Energy efficient products for said Arthur chief scientist and senior vice presi Dent of but they usually had a higher first Cost and people were not willing to pay that appliance Industry officials note that sales of High efficiency air conditioners did not meet Federal tar and Cornell notes that Industrial purchasing executives have an embedded purchasing patterns based solely on first As Bueche put now there listening when we say the real Cost is the life Cycle the push is not just in product Many whose plants were designed in the Era of cheap Are tidying up their operations and studying process changes to Cut Energy Yergin and his colleague Robert Stobaugh characterized american Industry As a vehicle built to operate on puffing along with an inefficient engine and with a body leaking vast amounts of about 36 percent of All the Energy used in the United states is consumed by Industrial while Homes and commercial buildings use 38 and transport 26 the process industries Petroleum and Glass know they have to reconfigure to Cut their Energy said Gary chairman of the Mark controls which Sells valves and other control products to Industrial Many of these changes Are still in the design Macdougal he reports that the rate at which his company has been asked for quotations on some of its specialized valves has doubled in recent