European Stars And Stripes (Newspaper) - April 24, 1985, Darmstadt, Hesse April 1985 the stars and stripes Page 17 modern living new York times photo its even franchised chinese the great american dream that often turns into a Nightmare by Gail Collins United press International the franchise has become the great american dream for people eager to be my own Boss but without any particular idea of what they want to but buying a franchise for a car repair or other National Chain is not always a ticket to financial Success or even career says Stan author of Roadside empires How the chains franchised published by most new businesses and most chains franchises he about half a million americans own and some have indeed become Rich in the the average Mcdonalds franchise makes a and its not unusual to have two or Lux Enberg Midas mufflers also have an excellent Chance of but there Are thousands of and most Arent Mcdonalds or Midas although the franchise business has been shaken in the past by cases of fraud and Luxen Berg said he does not believe scams Are the real problem for a new the concern is youll buy a License from the and the Chain wont be that or just one has Only to look at certain shopping Center he theres a constant turnover at some stores a Chicken place gives Way to a pizza place gives Way to a Taco while a prime Chain May charge much the typical franchise License costs to Lux Enberg the franchisee then must pay to lease space for a and hire a when profits Start coming 2 to 6 percent of Gross sales typically must go Back to the Mcdonalds charge is 11 but that includes the real said unlike most Mcdonalds generally owns the stores and leases them to the the degree of support a franchisee gets for his Money varies Many chains will help the new businessman set up his in some cases the guidance photo by Tony Nauroth the Burger King in was first on a european military new York times photo sauteing Chicken at the Nankin is so overwhelming and the rules so rigid the new businessman will find he has Little room for flex Bili Luxenberg the reality you May really be just an that disillusioning for a lot of on the other Side of the some chains simply allow local businessmen to part of their operation for a if you join a Chain like Century you May pay 6 percent of your Gross just to put up a Luxenberg most chains Are a mixture of company owned and franchised and Luxenberg feels it is naive to assume the companies will not hang onto the Plum locations for use franchisees to say lets see if we can sell in if a store is doing quite try to buy it or open another unit in the department of Commerce figures show company owned outlets have much higher sales than franchised Luxenberg Luxenberg is no great fan of the franchise they repackage old he i dont think they have a better hamburger or a better but there better at financing and the problem with the franchised Luxenberg is that they have a deadening effect on Small and medium size towns where they i dont think one hamburger place is but you have towns completely overwhelmed by franchises and local business gets killed National chains will kill off local stores with Adver you lose the character of the the economic Impact also can be Luxenberg the local restaurant tends to employ older a fast food place has Young people working at minimum full time jobs Are replaced by Low paying Par time that True of All franchised chains do not appear to be More productive than other Luxenberg they dont necessarily have More sales per but they do have More much of what the franchised chains present As special expertise is actually nothing More than the effects of Money and Luxenberg chains argue theres a whole science to site but from what i see the science is to locate near a my Highway intersections Are obvious i dont think theres any Genius but the Best Sites do tend to Cost More Erma Bombeck the casualties in the Burger wars Are it was the Clown at Jack in the Box who had a microphone implant in its Mouth so people could transmit their orders through everyone loved one they wasted him away with a stick of the or people took credit for the the life of big boy who has kept guard Over the chains 835 restaurants hangs in the diners Are being asked to vote on whether or not he goes or its the Bert Parks Story All Over i think its time for a Little compassion in this where does a 49yearold fat kid with Reagan hair and Check ered pants that make him look like Hes starting the indy 500 go after Hes been turned out and More who is next is it Only a matter of time before the colonel kicks his own bucket or that someone pulls the plug on the Golden Arches one of the analysts who knows about images said the big boy needs to look a bit More like Star of the to Appeal to after the 23year old Ronald Mcdonald has done Well for the Mcdonald i think someone should say something on behalf of All the advertising symbols who have served us so Well for so i am comforted by familiar names and if the Gerber baby is 86 years old and has gone Complete Cycle to adulthood and Back to no Teeth and strained i dont want to know about if Butterworth mind has crystallized around the i dont want her re placed by her granddaughter in a leather mini fast food people Are the Only ones i know who go around shooting their own some products hang on to their symbols for when Betty Crocker began looking a Little they gave her a new Hairdo and a face instead of putting aunt Jemima in a they took off her gave her a Home Perm and allowed her to come into the 20th and if were talking theres a restaurant in Dis Neyland that has Mickey mouse Tell me what restaurant has the kind of courage to have a mouse hanging but this is not an Ordinary the Battles Between the burgers and the the secret sauce ver sus the the beef squared off against the Quarter Pounders and the Taco Mission Bell tolling for Victory Over the Catfish makes the Star wars stockpile look like a Ever since Clara peller became a double agent for Wendy and a Spaghetti things have gotten real if Orville Redenbacher didst own the id fear for his c 1985 los Angeles times Syndicate
