European Stars And Stripes (Newspaper) - May 17, 1985, Darmstadt, Hesse                                Kings of the Road in fast food America hungry in Columbus just drive Down route 161 by Kleinfield new York times tooling Down route cutting through the Northern tip of a synthetic Al american you see re roofed wooden rectangles with Glass sheathed Orange Neon the Kings of the Road Flakey Burger pizza Sisters Chicken White Showbiz pizza the hallowed names of fast food route with its neighbouring is fast food Row in what is championed As the fast food capital of the some 450 fast food eateries 67 59 35 Kentucky Fried 27 pizza huts crowd the Columbus metropolitan because of its Youthful Mas Market tastes and Central Columbus has Long been a popular Market testing ground for everything from detergents to Bowling shoe eight fast food chains Are based including Wen the 3 Empire after Mcdonalds and Burger Columbus is where the modern drive thru window system was Columbus is where the first Burger King on wheels was unveiled to the within route 161 is a strip that has become noteworthy As both a Cradle for Many fast food infants and a graveyard for the fast food Industry was born 30 years Mcdonalds speeder service the first outlet in the late Ray Kroc fabled network of More than Mcdon opened its Kitchen at 400 North Lee in Des on april and the As any hamburger eating Schoolboy is since that Humble the Selling of speedily made meals has ballooned to a billion almost four times what it was 10 years fast food establishments constitute the most quickest growing piece of the Foo service and thus there Are More than 340 chains pushing super fast hamburgers and Chicken and tacos at some almost every it another individual infected by the dream instantaneous pork opens up a Kitchen and imagines himself Ray but it is not an entirely merry 30th the ominous news no matter How rapidly americans demolish their there Are too Many too Many similar Michael a Prudential ache analyst who eats Many fast food meals in order to compute an edibility predicts unprecedented bloodletting in plastic America Over the next two there is a very serious Lon term he its called too much he and others envision but solid growth for the survivors something like 10 percent a compared to the 1970s when the Industry regularly enjoyed sales increases of 20 percent and but they foresee a handful of powerhouses the likes of Burger Kentucky Fried Taco pizza hut ruling americas driving All but the sturdiest of the smaller combatants out of the the 10 biggest chains serve half of All super fast meals and their shadows Are lengthening Over the everything that can be said about fast food can be seen along the boulevards of any average sized suburb or City just about anywhere in the United but nowhere better than during a gastronomic tour through the fast food wonderland of lunch with Denny vice president of communications for Wendy the dining Choice was a Sisters eatery on route a Man unconvincingly disguised As a Chicken was padding about out squawking a Welcome to Wendy owns Sisters and Hopes to make it the Wendy of the Chicken to a have turned away from beef and have made Chicken the leading growth segment in fast Kentucky Fried Chicken rules half the Market and on the strength of Chicken me another Mcdonalds a selection of innovative fast food chains ranked by latest fiscal year sales name principal fart Latt annual current Sato number Salluom of Putteti Bojangles Chicken 317 Grandys Chicken 130 1 Chi Miia Chicken 309 chills mexican 40 Fudd Ruckers gourmet burgers 63 Flakey fresher Nankin source nations restaurant news new York k Edward president of Mcdonalds watches Dick Mcdonald brother of company founder celebrate firms 50 billionth Burger is the 2 Chicken Many people think that the chances of another Wen Dys another big National Chain Are very Lynch said Between bites of a Chicken Sand when Wendy Mcdonalds and Burger King were but there we rent the sophisticated marketing efforts Guys like us could make it very difficult for a new Chain to they  match our and the population is aging it has More disposable in there Are More single Parent More child free More two worker families people without the Energy or the disposition to whip up a meal at thus More eating full service More commonly attract older which is Why chains Are Guss Ying themselves up so that they look and act More like full service restaurants while remain ing its something like putting a Tuxedo on a Sisters have Wood lots of they give the feeling of eating on a country throughout the Indus plastic is out and Wood is everyone adding brass last for Burger King began remodelling All of its time for a Coffee break at elites of one of the infants on route something funny was going on there was Apple juice to Frozen a Burger on a Hig fiber at the salad the dressings sported Little signs like Marzetti italian 35 calories per Douglas Sheley used to be a Wendy franchisee in friends would Needle him about All those calories in that Wendy so he had the idea of merging two seemingly discordant concepts fast food and lighter he financed research at the univer sity of Tennessee that resulted in a Hig fiber hamburger Bun 25 percent fewer 50 percent less he financed other work that produced a lower calorie lighter leaner in december he opened the first elites in there Are now 59 of them and the target is 110 or so by the end of the year i thought there was room for a broader menu than Standard Fries and said speak ing from corporate Headquarters in every other Industry was going Lotar diet Lite Lite is one of the buzzwords on fast food Row and just about everyone has or is contemplating a Lite menu to the calorie packed there Are other Small Lite such As Skinny Haven in Wendy is testing a multigrain tuna sandwiches and a cottage cheese Ever cautious about adding prod tried a Lite Mac in California last year but not Many customers tried it it studying several salads and other Lite Why not venture a bit farther Down 161 and Check out Flakey Jakes it is a big with two tier dining it has All the Flakey Jakes accoutrements the on premises Butch or shop to grind the the on premises bakery to bake the the bar alcoholic Are a new wrinkle at some a toy train chugs along on a track suspended from the flakes Niche is gourmet hamburgers plump Burg ers cooked to order and so the wait can be 10 it is already a crowded other would be gourmet hamburger Kings include movies and Many in the Are High on Fla key the Empire started in March 1983 with a place in and now consists of 27 sixty More Are scheduled to open this breakfast where else but at the King Mcdonalds has 67 restaurants in and around Colum of than anyone aesthetics note you see the Piffier look Light Wood plenty of brighter and the people pour a school bus Driver with an Al knowing Grin Only place to Mcdonalds is the Mcdonalds remains the Standard of the richest fast food Empire in the its billion in sales and Over restaurants Are More than double the numbers at Burger its closest something like 7 percent of the american population has a meal at Mcdonalds every single one of the latest wars is the Battle for break fast makes the franchises sit dormant until lunch so Why not pack people in for the first meal of the Day Mcdonalds has the morning but Burger arbs and Roy Rogers Are now instituting nationwide breakfast Mcdonalds plans to open some 500 places this about the same As last chains spread like Dande Lions because franchisees do much of the it costs close to million to open a Mcdonalds the company usually buys the land and builds the but the franchisee must invest about for equip ment and pay Mcdonalds 11 in percent of monthly new with less prefer to have franchisees build their own and pay the Parent a lower Cut of like Mcdonalds has liberalized its View of what is a suitable spot for big fast food outlets have shot up in the heart of the downtown of big cities you see them throughout even on fashion the biggest chains fast Lood chains ranked by sys Lomelde sales includes company stores and franchises in latest fiscal year atm annual system of pm food principal in Wpm Tor cd burgers Burger Kentucky Fried pizza Dairy Queen Taco Bell ice burgers mexican Lood 900 Aroy Jack in the Long John Roy pizza 440 s restaurant hews research ble fifth clusters of them envelop Mcdonalds is marching into military a saucy Burrito supreme at Taco Bells on Morse Road and a Chance to Ponder whether there is fast food life beyond hamburgers and Taco Bell dominates mexican it is owned by which also has pizza the dominant pizza it is building larger places to Cope with swelling Taco Bell is doing Fine mexican and pizza Are the fastest growing portions of the Indus try after Chicken and so is it who can become a Leader in a John Jay the founder of the failed Minnie Pearl Fried thinks he can find Gold with what he Calls a Federal express of fast he just opened a hookers hamburgers it also serves Chicken and pizza in Nashville that his belief is that a lot of fast food gets eaten at and it arrives the hookers like Hooker Wear vested suits with Homburg and pocket rain had begun to beat so what better time to Stop for an afternoon ice Cream at on route 161 and Cleveland there were 16 flavors on the big a cup of wild Mountain Blackberry sounded some people think that ritzy has the Best ice Cream in the Graydon webbs grandmother thinks since the ice Cream is her her who had been Wendy franchising started the Chain in his dream is to bring Back the feel of the 1940s Corner soda and of Joes to return to the time As he has phrased Young love was born Over a so ritzy outlets have Art Deco big band music instead of the ice Cream proved too narrow to Bank a dream so now ritzy is also pushing a  Many find the concept but ritzy is it has 84 restaurants and has yet to make a the people who grew up on fast food had a certain gee Whiz attitude about said Jay the president of Burger talking from his Florida those people Are now Middle aged and have higher there concerned about Quality and the Burden on Burger King is to react to Burger looking for expansion is experimenting with its Burger introduced in Columbus in Dar Ling said he is encouraged that another Mobile unit patrols los Angeles and additions to the Fleet will Roll out the Columbus bus usually shows up at fairs and office it was not showing up anyplace late last since it was in the the whopper hit the it was awfully tempting to try an Apple but almost 12 minutes had passed by of to Page 14 the stars and stripes May the stars and stripes Page 15