European Stars and Stripes (Newspaper) - September 25, 1985, Darmstadt, Hesse Wednesday september 25, 1985 the stars and stripes Page 17 he Man Macho with hair mousse the new american male syk Etter Stallone t rambo helped bring Macho Bock into to Hon. United press International picture rambo his hair Colfred with mousse stashing the dinner plates in the dishwasher. Now try an image of sensitive family Man like comedian Bill Cosby silently stole and pumping Iron. Blur the image and the new Amerlan male begins to emerge. Today s Man has two distinct Camps of style to choose from. As rambo cleans up at the Box office Macho in All its muscle flexing glory is definitely making a comeback. Then there s the Alan Alda school the comfy Cardigan wearing male a still popular notion As evidenced by the ratings of Cosby s family to show. And where do masculine face scrubs hair mousses and earrings fit in the upshot is that Many men today Are crossing from one Camp to the other sometimes a roundtrip on a Day to Day basis. Styling a male role to follow is a Complex Issue today according to Pepper Schwartz sociologist and co author of american couples. There s lots who want Alan Alda or Bill Cosby and lots who want rambo he says. One who finds Alan Alda terrific see s he s sensitive Erma Bombeck he likes women he likes men he likes being a father he s competent As a surgeon. He s a civilized Man and that s an important Modem fantasy Schwartz said. On the other hand there s the he Man fantasy. A Man enjoys the idea that if a bully picks on him he could just Cream said Schwartz. Rambo is a being Able to handle the action when necessary in a situation agrees Andy Vajna the film s co executive producer. Unlike one dimensional characters of film and to both he Man and modern characteristics co exist in individual men. In discussions with a wide Range of people most seem to agree the pendulum has swung from the super sensitive Alda Days but has stopped Well Short of rambo. An acceptance of women s careers of not being the sole provider a growing v willingness to seek counselling or therapy when necessary and increased Comfort in admitting to one s vanity Are changes often mentioned. The wide Range of role patterning choices confronting men has left the door wide open for the marketing wizards and merchants anxious to Nab today s style conscious male. The Macho looking Guy in the pickup truck May keep a can of Hairspray in Glove compartment without embarrassment. I have been dealing with men s skin care for 14 years says Lla Schorr owner of a new York Salon specializing in male clientele and i remember men always had an excuse Why they came in usually the Girlfriend or wife. It used to be Hollywood. Now it s pilots lawyers doctors. It s still not a widespread awareness but there s much More it s an evolution of the male says Iris Model senior vice president and director of education for Clinique which markets the most successful men s skin care line. I think in our Case it s More awareness of Good grooming and that s not a question of masculine or convincing men to buy feminine products requires Macho marketing. We use words like skin care supplies " Model said. Moisture lotion we Call m lotion because that s How a Man responds. Packages Are Gray to resemble Gray flannel Vidal Sassoon touts its new hair mousse for men with advert scents pronouncing real men do use Vidal Sassoon president Peter Wilson says the so called resurgence of Macho is largely Media hype. The Media s trying to make changes where there Aren t any insists Wilson. Men with any sense of self play different roles. At the right time they re fashionable and stylish. When they need to they re soft and sensitive. When they have to they re Macho or not. Rugged is Selling from Timberland s popular hiking boots to Western Wear to the work shirts of designer Robert Peritz. Whose company. Saratoga has seen a 25 to 50 percent increase in 3 ? years. Being tit like rambo is All right however according to Peritz who is designing for the fit customer who is getting More out of Ben welder president of the International federation of bodybuilders a sport currently surpassing jogging in popularity according to one study thinks there s a More Macho feeling among men. Look at this fellow Springsteen. He s a bodybuilder when he s playing guitar and going wild you see welder said. This impresses a lot of indeed Rock Star Bruce Springsteen is frequently mentioned As the current Media favorite for the newest new Man rambo on the outside. Cosby on the inside and concerned about human suffering to Boot. Where this modern he Man trips up. According to sociologist Schwartz is sharing household chores and child care. While real men May Wear mousse most still balk at washing the dishes and changing diapers. Michael Weingarten a College admissions officer who recently took paternity leave says of his new status i can picture some Clint Eastwood Type saying boy your wife s got you trained " but most men i talk to say i Don t know if i could have done that because of my career or the possible boredom but i would have liked to Weingarten says. Bill Cosby l sensitivity Olio Moke heart flutter. Used to think when babies were born their hand were curved to accommodate a credit card. Hav ing researched this Tor Many years i have no come to the conclusion that the hand is formed this Way to hold a beverage can. Never have i known a civilization roaming around with a liquid no farther than six inches away from their lips. Americans drink everywhere. At work at play in cars in hot tubs in air planes in sports Arenas in lines at weddings and funerals. Ii what is in the can does t kill us. The pressure to determine what drink to choose will. At first it was t bad. We had a Choice of our drink in a bottle or a can. Then we had to decide if we wanted to twist off the bottle Cap or take it off with an opener. Or we could use an opener on the can or buy one with a flip top. I could handle that. Then i could either have a drink with sugar or without sugar with a warning that the substitute for sugar would cause cancer. That decision was a Toughie. Then they found a sugar substitute to take the place of a sugar substitute. They took out sodium and caffeine but they added Lemon and Lime which involved another decision. Was it Worth the calories to get it Down some took out the carbonation and substituted Spring led water what in to. Others changed colors and some went to crystals where you just add water. Eventually they took the alcohol out of alcoholic beverages followed closely by the extraction of calories. A new word was added to my beverage vocabulary Cool ers. Eventually we were faced with figuring out what was new classic dietary and the old family recipe. The aisles in the supermarkets continue to grow Day by Day. Sometimes i spend 30 or 40 minutes pacing in front of them trying to figure out the tastes and needs of everyone in the lamely. The other Day i had to figure out if i wanted wine in a six pack or an elegant bottle in an imported Basket for the table. Did i want a bottle with alcohol or one that people could drink at lunch without some wimp report ing you to the Boss did i want a screw on top or one with a Cork Domestic or imported red or White aged or made while you wait i Don t know How to Tell manufacturers of beverages in a kind Way so i la just spit it out. I have a family. I have to get on with my life. I have commitments to keep and an appointment with destiny. I Don t have time to Check in every week to see what is improved or As i told the Man at the supermarket All i want is a Nice Low calorie drink that is refreshing satisfying has no Salt no caffeine and is something i can drink on the he handed me a bottle of water and said foreign or Domestic plastic bottle or Glass liter or six pack with or without Gas it s enough to drive you to dehydration. C lot Angelel time san Decalb
