European Stars and Stripes (Newspaper) - November 23, 1985, Darmstadt, Hesse                                The horse in stories by Nancy Shulins associated press syndicating Sam g in re and kisses. To be i Ong with promises of nos. Ono Lent s5. To be of pan  l  Lioni Young Gir Ever a -. A n for /., and to ither1 Sorn a   a Rcd by i undying love c l lr., u re i spent on carrots and  this latest adolescent heartthrob does t  in Hollywood and he in t n Tock Star. He lives in Jack on. Ohio and he is n Chise 1-1 s name is Sam i am he s a 3-year-ofd registered paint Hor co. And at Las count he was up to 522 owners yes just like Seattle slew Northern dancer and Many another High Price thoroughbred. Sam i am. Valued at about $2,000, is the property of a Syndicate. He s owned by a growing Gaggle of horse crazy girls who have paid $23.95 per share for a scale Model of Sam a shareholder s certificate and the right to visit Brush photograph and sit upon Sam. The syndication of Sam was the brainstorm of Beverley Henderson. Her husband. Jerry a breeder of standards reds acquired Sam in Exchange for a Saddle the Little paint horse did t fit into the farm s Breeding program but Beverley could t bring herself to part with him. This 15 a working Larm. Not a gentleman s farm and everything we have must to of use she said. Remembering her own horseless childhood she decided to fulfil the dream of ownership for other children. With the help of a lawyer she formed Sam and co. Inc. And issued shares now being sold through n inn Dull of retail stores and Magazine add. Since the shares became available last october More than 500 have been sold All of which shows that in this Era of video games and space toys visions of Black Beauty live on in the hearts and minds of american kids. The dream of horse ownership is shared by adults As Well. Statistics kept by the american horse Council in Washington d.c., indicate that rising land prices and dwindling Frontier aside the number of horses and horse owners is on the Rise. America s horse population has More than doubled in the past 25 years according to the Council which places the population at 8.5 million. This year. 3.5 million owners will spend More than $9 billion on their horses Upkeep alone. Another 27 million will ride someone else s horse at least once this year. Many More will attend one of the roughly 7,400 nationally sanctioned or 29,000 locally sanctioned horse shows thai will be held coast to coast. Most of those shows will feature Quarter horses by far the most common Breed. The american Quarter horse association expects to Register 170.000 animals this year. During the first seven months of 1985, the aha logged nearly 50.000 new owners up 5 percent irom the same period last year. Don Treadway director of Public relations says the popularity of the Quarter horse the Cowboy s horse has been boosted by to and campaigns in which horses Are helping to sell everything from Bubble gum to Beer. Conversely. Treadway says Bubble gum and Beer Are helping to sell horses in one Adlor jeep Stephen Tio Kleberg. President of the association is pictured astride his world class Quarter horse. Little Peppy. Only one thing handles horse country better than my grand wagoneer. The and copy reads. But it can t Seal  Treadway says new Western movies like Pate rider and Silver do can also make a major contribution to the trendiness of the horse. This support material helps my the Gap left by the demise of the television Western. Treadway says. In the 60s. We had Hoss two Ilo Lioni Art separated by double Fence at Calumet form to Dit courage biting or Fence lumping. Page 14 the stars and stripes