European Stars and Stripes (Newspaper) - December 11, 1985, Darmstadt, Hesse                                To of th6s6 women use decrease the number of teen agers who Start smoking. The tax went from 8 cents a pack to 16 cents for three years. Congress must now decide whether to continue the lax at its Curren Levels. President Reagan is publicly opposed to the Extension. Congress also dramatically restructured the tobacco Price support program to shift a much greater percentage of the Cost of the program from the american taxpayer to tobacco growers. Most significantly last october Congress enacted the comprehensive smoking education act which will replace the current health warning on cigarette ads and packages with four More specific More informative warnings in larger and bolder Type that Are just hitting the stands. The act also requires cigarette companies to disclose a Complete list of All chemicals and other ingredients added to cigarettes during Tho manufacturing process and creates a statutory mandate for a Federal office to coordinate and oversee the government s smoking education and research efforts. Cigarette ads Dollar by Gino Del Guercio United press International politic ans have been harshly critic de for Ihler unwillingness to oppose the tobacco lobby by passing Tough anti smoking legislation but in Many cases the news Media appear to be As much at fault. Various reports indicate that Many magazines Are reluctant to publish information on the harmful effects of cigarette smoking because they fear tobacco companies will no longer advertise in their Magazine. Such a threat is a powerful Force since the tobacco Industry spends $2 billion a year on advertising and Many magazines receive As much As 50 percent of their profits from cigarette ads. A special report in a recent Issue of the new England journal of Medicine cited instances in which Newsweek and time magazines downplayed the role cigarette smoking has on poor health in health supplements they published. In its nov. 7. 1983, Issue Newsweek published a supplement on personal health care prepared by the american medical association. The 16-Page supplement included Only four sentences about smoking none of which explicitly identified smoking As a health Hazard. The Ama s intention expressed and argued was to have a much stronger statement about  James Stacey Iheama s science news editor said in a letter. Newsweek resisted any mention of  a spokesperson for Newsweek said we naturally share concerns regarding smoking but Hope that you understand that there is just not enough space sometimes to do Justice to All the subjects  the Issue in which the supplement appeared contained 12 pages of cigarette advertisements Worth approximately $1 million. On oct. 8. 1984. Time published a similar special health supplement produced in cooperation with the american Academy of family physicians. No mention was made of cigarette smoking. The Academy claims time removed discussion of the health hazards of smoking without the knowledge of the Academy. A ipod Naamin Tor time said there has been a Long standing tradition of allowing no advertising department interference in the editorial department. He said in a Case such As the supplement the line May not be As clearly drawn because the supplements Are often not produced by the editorial department. Studies dating Back to the 1930s provide evidence that the Media s dependence on Revenue from cigarette advertising has repeatedly led to suppression of discussion of smoking and health matters said Kenneth e. Warner author of the now England Journa of Medicine article. The Columbia journalism review characterizes the record of the National magazines that accept cigarette advertising As dismal. In particular it cited a 1976 Newsweek cover Story entitled what causes cancer which never mentioned smoking the cigarette companies focus much of their advertising on women and frequently use women s magazines As a Way to get their message across a review of 10 women s magazines that carry cigarette advertisements found a total of eight feature articles from 1967 to 1979 thai seriously discussed quilling or the dangers of smoking. That is less than one article per Magazine in a decade. Four of the 10 magazines carried no anti smoking articles during the entire 12-year period. 1985 the stars and stripes Page 15