European Stars And Stripes (Newspaper) - May 31, 1986, Darmstadt, Hesse                                Magazine up Holg David mini digs into same of his Frozen dessert. He has raised the level of bean turd by creating to Fulti. Kosher caterer turns Tofu into profits by Bob Webster United press International. Davao Mintz does nol scream for ice Cream and he thinks you should t  his Illchen command Post Milz misleading a revolution of sorts to shift american eating habits away from fatty foods and toward his cholesterol free Tofu treats. In less Ihan Liva years. Mint a 54-year-old ormer caterer has taken Tolu from the shelves of health food stores and made it popular through his concoction called Topulli a Lichen dessert. Somehow a boy irom the Bronx is showing the japanese How to Market Tofu. That s like a japanese trying to show an american How to make Apple pie said mint president and chairman of the Board of Topulli brands inc. Armed Only with an Arsenal of soybeans. Mintz built a multimillion Dollar business Selling Lou disguised As creamy Lasty Frozen desserts pastries meatballs burgers and sauces. We re leading a Tood revolution by taking products that arc normally sinful and making Hern Good Lor you mini says. Since 1081. Mint  carved n healthy Niche in the competitive world of ice creams Frozen yogurts and other Cool taste treats with Topulli a cholesterol free lactose tree and butterfat free Frozen dessert. In its natural state Tofu has Alt the attractiveness and taste of spongy rubber. But not in mine s Kitchen. A devout orthodox jew Mintz stumbled onto Tofu in 1972 when he sought a milk free product of satisfy his Hosher customers who do nol mix meat Wilh Dairy goods. It always Letl me frustrated he said. A cheeseburger was  Mintz found the answer to his dilemma in a Magazine article on Lou an in ripened cheesy substance made from soybean curd. My Antenna went up he recalls i Felt Tike i was reborn. The Omen was there. Something was telling Molo seek ii out. But every step of the Way i had obstacles. I did t know from Beans about making Frozen desserts. I was a caterer. Everybody discouraged me. To a me to drop it. Said i was wasting my time. I found that everyone was suffering trom a disease cared  experimenting in the Kitchen of his catering business after shopping excursions into now Vork s China Lawn. Milz kept trying to find a Way to blend Tolu into something creamy. He Hil Pandiri Wilh a sauce for Bee Strong Arioul thai pleased his Kosher customers. Nine years of constant after hours tinkering led so the development of several exotic Tofu recipes including one for an ice Cream like substance thai Milz would Call to Tull. Soybean ice Cream. The proof in l in tha pudding it s in the Mysto you cannot dispute taste Mintz says. No one. Ihnn god. Has come close to the lasts of Tolotti. Try it taste hand Leflman you Don t  to Tutti got a coot reception from Consumers when it first appeared in the late summer of 1981. In its Lirot year on the Market Only $33.847 Worth of Tolotti was sold. By the end o i9b3, people s lasts buds wired enough to help Mintz sell $329,17 Worth of Tolotti. In the summer of 1984, through Tolotti became More than just another Frozen dessert it became a Tad. A. Craze a Cool lick with a hot ticket by year s end to Tutti sales totalled s2.3 million and in 1085. The company rang up sales of 17.1 million it you Sel your mind to it you can to anything Milz says. I willed this to happen. I had so much Energy that it happened i be seen people go through so Many obstacles. Of you Sel your Hoard and soul into it you can overcome  despite the sudden sales boost Tho company is ill reported a 1985 loss of $3,6 million or 37 cents n share. Mintz took his company Public in 1933asan. Alternative to investment offers by venture  who also demanded Milz employ Cost cutting measures to boost profits instead of Quality. Venture capitalists threw Money at to he snid. They said we could change our profit  by cutting Down on certain Steps. They looked at oui 50 percent overrun and said if we doubled it to 100 percent we could double our profile. But that Mould have changed the taste.". I Don t want any venture capitalists. I  to fee i have control of the company lie says. Tout i has made is a multimillionaire.". Milz can say this without sounding Brash. He seems at ease Wilh his newfound wealth which he says totals Al. Least $50 million. Milz is More interested in finding out a stranger s is actions to tout i than discussing Money. Aside from purchasing a new Home ind putting a cellular Telephone in his car Mintz said he has avoided the trappings of his new found wealth. I be been loll should Hiram haul cur but i Don t want to be a fat  to said while patting his stomach. Occupational Hazard he added looking Down in his rounded belly. My weight has gone up As much As my stock.". Milz joke that years of Lasle Tesheng have fattened More than his Wallet and indeed Topulli in not exactly a dealer s Delight. A four ounce serving contains Between 158 and 230 calories compared Wilh about 300 calories in a similarly sized position of deluxe ice Cream. During the 45 minutes it takes to drive from his Home to the to Tutti offices in Rahway . Mint Fields Calls on his car Telephone arranging appointments and checking tha Progress of recipes with his 20-member Kitchen staff. Mintz spends Al least Hall of every working Day in his Kitchen experimenting Ivich new flavors and products like tout i Cutles a tasty cube of Totoiu wedged Between two chocolate wafers. Despite Tho sudden growth of his company Mintz has refused to lose the personal touch he developed As a caterer. He personally answers his Telephone Calls and mail even it it Means listening to an occasional Crank Call that s a Small Price to pay but i want to hear what our customers Are saying he said. I never want to lose the Leel for my  lately tha tycoon of Tofu has been thinking about More than fancy mayors or any of his 60 competitors including Blue jeans Queen Gloria Vanderbilt. Milz is thinking about tackling world hunger through Tolu. Milz becomes serious when he Speaks of the pain Oltha world s hungry and his belial that Tolu can help ease their suffering. Everybody is put on Earttie for a reason he says. You have to make a contribution. I feel very strongly that want and feel Hal to Tutti is what i was destined to be  if i talked about soybean bread who would listen i talk about ice Cream and everybody listens. It s like the Carrot. First try to Tutu. Then i la show you How to make a better Burger. The Gold is there but you have to dig  saturday May 31, 1966 the stars Ano stripes Page 13