European Stars And Stripes (Newspaper) - June 7, 1986, Darmstadt, Hesse                                Rolls with holes the bagels nation of America by Steven greenhouse new Vork times m to h. Foj.  Iii ii nun ,.v.,-i " mom in. I/iirtr.,1--, i ii claiming the title olb i 0l capital of the world. Knon a fir the huge Lender s Bagel Oakery tin Smitn route 121, 180 Miles South of a fisc Kio. Goes Anlo full production i month. In w 1 be churning Oul a million  h ,1 Day. And with Bagel consumption nationwide rising rapidly executives of lenders he nation s largest Bagel Baker expect the Plant to be producing two million of the roles Wii h holes a Day in two years which would make it the world s largest Bagel to pkwy. What we re toeing is the american in nation of the Bagel said Mark Gaynor. Managing editor of bakery production and marketing an Industry Magazine. Others say it is really the bagels nation of America Accord Rig o Industry experts about right million bagels a Day Are sold in Tho United sales up from six million i to years ago or an Esti mined $400 million a year. Bagel bakeries have spread out of coastal metropolises like new York and los Angeles to the nation s heartland. In recent months Baget bakeries Navy opened in Anchorage Spokane. Wash and Tulsa. Okla. We Tui cowboys coming in who have heard about bagels through word of Mouth id Hera cd Shapiro co owner of she Brooklyn  company in Tulsa. They la n King i Bangle or a Bockle but alter Iligir first bite they like it. They  Bagel bulls a lib use much of the increased interest to a competitive War 1hal erupted last August when the Sara Lee corporation started marketing Frozen bagels. It was Iho fits major company to Challenge lenders which has dominated that Minikel since it inti Douceti the first Bagel in 1962. Bagels have become so popular Thiol we re nol Able to Koep up with the demand said Murray Lender chairman of Lender s bagels. Lender s Fol her an immigrant Lioni Poland Loundon the company in 1927 in a cramped new Haven Tki Kery. Both he company and its product have come n Long Way since then. The opening of the 150-Yatd-Long Malloon bakery which will Supply Frozen bagels 10 states in he Middle Wool and West underlines iwo significant trends in bagels Lirosi consumption is growing Aster Han Ever and second the Bagel has now of time a National food in variants trom the cinnamon Raisin to the Green St. Patrick s Day variety. A Tew years Back bagels were considered just an ethnic food said Richard p Baker president of the retail Bakers of America the 3,200-mamber Trade association. But now they re realty catching on  since september Sara Lee and lenders which was purchased by Dart & Kraft in 1984. Have spent millions of dollars on nationwide television to promote the Bagel. Millions of americans As a result Are trying heir first Bagel the crusty chewy Roll that is the Only bakery product cooked in Bohr us writer before to is in kid. In the , people have been Fpo. I of Milf i of forever said Thomas tjonc1. Co  of Louf lox Stock &  Bik by re  Springfield  and Oiler Central Illinois cities. Bui once you be West of he appalachians it is a product that people have nol been exposed to very much thai has been changing very rapidly because of Lender s and Sara Lee. Their advertising has certainly helped  Lender Taid that since the Holey War Between his company and Sara Lee started nine months ago. Sales of Frozen bagels have increased by almost 30 percent that is Why lenders which now produces almost three million bagels a Day at its three bakeries in new Haven West Haven. Conn., and Buffalo is Rushing to Complete the a Roor plan. And despite he already rapid growth in bagels Lender s and Sara Lee see much More growth ahead. The reason four out Olliva americans have Sliff not Fried bagels. Having come Oil our Success with she introduction of Frozen croissants we thought bagels like croissants were no just ethnic foods with limited potential said Richard Sharoff a Sara Lee executive. "bu1 we think bagels have the making of being even bigger because hey Are so d for a lower Price than croissants. They lend themselves More to everyday eating while croissants tend to be More special occasion  Sharoll said Sara Lee s most popular Bagel is Plain followed by cinnamon Raisin a far cry from the first Bagel which legend has it was concocted by a Baker in 16s3 As a gift lot the King of Poland who had repulsed the turkish invaders. The round hard Rolls with a Hole in the Middle wore shaped to resemble a Stirrup Beugel in austrian in Honor of the King s favorite Hobby horseback Riding. Other accounts Trace the Bagel to Cracow. Poland in 1610. Where poor jews who lived on Black bread  Tho while Al Dir Roll a delicacy. When their treat travelled to Germany its name was adapted trom Beugen which Means to  later bagels were Given 10 women in childbirth for Good Luck and now mothers often let their infants Uso 1hem As teething rings. According o Lender bagels first arrived in the United slates with jewish immigrants from Europe. For decades most sales were limited to ethnic neighbourhoods fresh bagels go state after 12 hours so it was the freezing process that really enabled bagels to be sold nationwide Lender said. Frozen bagels now represent More than 40 percent of All Bagel sales. Lender s has More than four Fluhs of the Frozen Market with Sara Lee having most of the rest. Lender estimates that so percent of the people who eat Frozen bagels Are nol jewish. A lot of people View bagels As a for Bagel Saylers business is brisk Mark to share based on currant Nulf sates of 8 million Bael Day. Inc Tang so act a in jul by utes Girozan find non Timian is sols. In millions of  400 300 200 too 0iliiill a ii we 4m or for c0ohin3 in Page t6 the stars and stripes saturday june 7. 1936 convenience food that is healthy and does t take much Effort or preparation said Eric Larson a Lood Ino us Ryanal Ysl Wilh he first Boston corporation he said Bagel consumption would grow by 15 percent or More a year for several years As a result of Sara Lee s and Lender s promotions. And Bagel consumption is expected to grow in the Letite Middle West twice As fast As in new Yolk. Where there Are 330 Bagel bakeries. Many Bagel experts in new York look Down on the Frozen version. When it comes to Quality there s nothing like a fresh Bagel said Hulmer Toro. Genera manager of h 4 h bagels one 0 new Yolk s trading Bagel bakeries. Toro said that demand for fresh bagels in other cities was great and that he was arranging to License the h & a namely new bakeries in Toronto and Charleston. . And Toro has even bigger plans h & a which bikes  bagels a Day is working wifi customs officials of remove delays so it can Send bagels overnight to Europe. Bacie m Mattoon Many rest Denis said they did not even know what bagels were when Dart & Kratt announced it would invest $10 million in 3 highly automated Bagel line and an 80-Foohat, 250-fool Long Bagel ireeder. The heart of the Bagel line is a 12-foot wide conveyor Belt that holds 24 bagels across and runs through Baths driers and a 70-Yard-Long oven. A year ago i did t really know anything about  said Arline Bayer supervisor for tha 10 p in to 6 . Shift. But now i love Raisin and Honey bagels and my youngest daughter loves the  i like the texture especially wifi Cream cheese said Pam Copeland a Mattoon doctor s assistant. They re  said Glen Sims or who works for a floor cleaner in Mattoon i eat to film with Buder and  to help Lamil Zarije Malloon with bagels Lender s is planning what it is calling the world s largest Bagel  the july festivities will extend Lor five blocks downtown. I Don t think bagels have really caught on yet in Mattoon said Patrick Ramayo manager of Walloon s Iga supermarket for some reason everything Geia to the Midwest