European Stars And Stripes (Newspaper) - June 25, 1986, Darmstadt, Hesse                                Soon you la know what s in a Burger by Marian Burros new York times after july i patrons of Mcdonald s restaurants in new York state will a Able to find out exactly what goes into big macs French Fries Chicken a nuggets and ust about everything else sold in the Chain the attorney general s office describes the decision As an unprecedented  but Burger King has beaten Mcdonald s and Iho Alloney general to the punch. Burgei King has voluntarily decided to make ingredient information available in its outlets All Over the United slates and in sen John h. Chg no. , has his Way All fast food chains Wai eventually be required to provide his information to has introduced Federal legislation to make ingredient Labelling and nutrition information mandatory in last food restaurants Al the same Lime. New York slate Alloney general Robert Abrams has Willen to Tive fas mood chains requesting thai they provide this information voluntarily to new York residents. The idea of providing ingredients in fast food has been promoted by the Center for science in the Public interest for Many years and now everything seems to be coming loge Lher the catalysts Lor the Mcdonald s agreement were two petitions filed by the Washington based Center a consumer organization in the summer of 1985, the Center asked new York to prohibit what it described As Mcdonald s false advertising for Chicken a nuggets. The and said the product was made Only irom tender Juicy chunks of breast and High meat when in fact in also contained Chicken skin and was Fried in beef Erma Bombeck tallow. The consumer group also asked the Szalc to enforce current Laws requiring ingredient Labelling of fast foods. The new York attorney general began a formal inquiry into the charge of false advertising and invited Mcdonald s to discuss possible remedies the Case was handled by Stephen e. Mydell assistant attorney general in the Bureau of consumer tracts and Protection to said he told the last food Chain thai the office would Liko to open a dialogue which would encompass concerns of the attorney general As Well As the Csepi in getting nutrition information and ingredient information generally available to the  according to Mindell Mcdonald s was told that the attorney general s office was also seriously concerned Aboul the Impact of the current advertising Campaign because in was Likely that Consumers viewed Chicken my nuggets As healthful after seven months of negotiations. Mcdonald s agreed to provide not Only nutrition information which had been available but also ingredient information similar in form 1o what is provided on All packaged goods that is. In descending order of importance and it agreed to include the cooking medium used in a statement released jointly by the office of the attorney general and the Chain the president of Mcdonald s  a., Edward h Lensi. Said. Mcdonald s has made his Type of information available for Over a decade through our corporate  to fact when Consumers requested ingredient information from the corporation this is the Type of reply they received As recently As june 1985 i Hope you can understand in a business such As ours Why we cannot release compile ingredient lists after the agreement with new York Mcdonald s also announced that it would Stop using beef tallow or beef lat to Fry Chicken my nuggets and filet of fish sandwiches and to Cook those items in vegetable Oil instead nutritionists consider vegetable Oil preferable to beef tallow because it is a less Salura led fat but Mcdonald s will continue to us Heel tallow to Cook its French Fries because the company says people prefer Thorn thai Way ii we could find a vegetable shortening or cooking the French Ries that gives the table. Consistency and Quality our customers have come to expect we certainly would use  said Rohert Keyser a spokesman for Mcdonald s. Mcdonald s say u will provide the materials in Allol its new York restaurants for one year and Inen assess the level of interest among Consumers if the company should decide to discontinue the program it is required to consult with the attorney general s office in Advance should the attorney general s Ollice disagree with the decision the office says it might Uso whatever remedies it has to try to make such information available. That also applies to other fast food chains the attorney general has asked live of Idem including Burger King to provide the same information voluntarily. Roy Rogers a division of the Marriott corporation says it considers ingredient information  Wendy s and Arby s say 1hey will provide ingredient information in customers ask Kentucky Fried Chicken said ingredient information will be available Al its outlets in August and Arby s said it will meet with the attorney general later have become an astute observer o commercials. This is by circumstances ,. Notch ice. It you sit in front of the lube Long enough you will begin to put together some profound truths about this country and its people. For example everyone in the Market for a new car is hard of hearing that must be Why car dealers yell Al them Unell they gel varicose veins of the neck. Prospective buyers must also have impaired vision whal other reason would there be for prices to be painted in White 15-foot-High numbers on the car unless it was because they did t hear you shout it the first time sometimes it bothers me when realize All those people who can t hear or see Are driving those fast cars around. According to television commercials there is Only one Lime in the history of parenting when a child knows More than a Masher and Shal is when a daughter is introducing her Mother to the 20th-Century feminine products. Unfortunately in is not a Victory to be shared with a lot of people. I have discovered you do not let anyone into your House to Light disgusting bugs Roaches or termites unless they re wearing a uniform and belong to an army to keep America Sale. Just imagine How Many imposters there Are roaming through neighbourhoods trying to gel you to let them crawl around in your foundation with a Penknife. Scary in t if i have always been impressed with How seriously television commercials treat a headache. They Are handled Only by doctors in White Coats and elderly pharmacists who show you graphs charts and pictures of your stomach with Little things racing to your bloodstream. Yet in real he. I dare you to Call your doctor and say to the nurse could the doctor see me sometime today t have a  i la bet you would t even get a get real out of her before she Hung up. Night after night i watch american tourists getting Cash ripped Oil and then a celebrity telling me that s wednesday june 25, 19b6 Why he would t leave Home without his credit card. What s to keep All those sle Azos from stealing your credit card and then where would you be up the Seine without a paddle that s where. Babies Are loiter trained at an advanced age on television commercials if you Don t believe it look at the kids in the diaper spots they Veall go a Lull set o Teeth slobber on Cue and take direction some of hem go right from diaper to Peanut butter commercials television commercials offer solutions to a lot of things. They believe in their hearts that elderly people never Wash heir hair or drink wine Young people never drink Coffee and have irregularities and women with foreign accents have Good skin. It s something you Don t argue Wilh. You figure Market research knows what it s talking about the other night i watched a chorus of workers sing look for the Union Label i wonder if they were All paid scale by the american federation of television and radio artists. What am i saying Page 17the staffs and stripes