European Stars And Stripes (Newspaper) - July 7, 1986, Darmstadt, Hesse Dead honest advertising for jeans and fragrances by Melissa Sones United press International from implied of goes to Hanky Panky on horses and motor cycles to exposed breasts and the use of expletives advertisers continue to let out the stops m their attempts to sell jeans and fragrances for some Tike Guessa los Angeles based unit sportswear company provocative advertisements work since Starling a con Iron ursial Campaign last year Gross revenues have increased 93 percent since Caln Klein s obsession fragrance broke out ils Well known Campaign in 1985, obsession has become a blockbuster fragrance second Only to obsession s to ads depict a girl and her sensual in Counelis Wilh a Young boy. An older Man and a woman along with Success has come controversy and complaints guess received complaints or its initial advertising Campaign showing a teen age boy with a girl tossed Ovici his shoulder i go a lol saying it was featuring a rape and i could never picture that in my mind said Paul Marciano advertising director of guess. In my opinion it could be just a roman arc picture but the rape was very difficult to imagine and to Ell you the truth. I never thought about it " objection mid Marciano come from women s groups or mothers not irom Leen agers themselves. The current guess Campaign shows a teen age girl and boy on a ranch in various states of heavy leaning. Tho Reader can t miss the girl who is Buom in a Low Cul shirt with the boy s hand nearby. Marciano travelled to new York City to convince the new Yolk times Magazine to Tun that picture which belongs to an eight Page spread they refused most however did t Calvin Klein said his lbs Eston ads Haven t generated nearly the complaints of his ground breaking 1970 Brooke Shields ads whore nothing came Between her and her Calvin Klein icons. Whatever the product Klein insisted he is not trying to sell sex " i think Blue jeans Are very sexy said Klein. I m trying to show something that is very sey in a very creative Klein s ads Are and Nirad by some for their creativity. The Rogull of Klein s input and the photography of Bruce Weber. Klein s current Blue tinted jeans print Campaign is o James Dean like Vignette showing teen agers m various groupings some provocative. On Molo Cylos and on the backseat of a car. The obsession ads with a by decl Topping $17 million never explicitly depicted anything said Klein including the Young boy s involvement Wilh inc older girl Hal outraged some people you have to figure Oul whal s really happening said Klein. I Hirth there s something going on everyone has a relationship Wilh his person thai they re All obsessed with and she s disappeared and they re reminded of her by the fragrance. What each one s relationship is. Ii May be a fantasy of their own " in fact the new crop of ads sell fantasy and image not product. Ii s not the product we said Marciano. But inc Imago of guess and what kind of feeling we have. What is the feeling or image or Alli Lude or fantasy and today it is fashionable to project image albeit controversial by using realistic scenarios As Alt these ads do rather than the always smiling and Happy ones or ten years ago the Best example of dead honest advertising is the new Perry Ellis men s fragrance and the first to use an obscene term. In lha and a male Model is pictured leaning Back with a beckoning look. The obscenity is attributed to the Model who describes his feelings about his Job in an almost Nasty confrontational Lone ii in t the use of the word said of Rochelle Udell who also did the Brooke Shields and that jars people but the and s honesty and its confrontational Quality. Fear driven confrontational ads Are popular for drunk driving or drug abuse said Udell who is executive creative director at Delia Femina Travisaro 4 partners b top new York advertising Agency bul ground breaking in the Arena of it s not a dears profile. I i m 35 years old and that s the last Book i read and i drink dewars " said Udell this to me is More the and Campaign Trowt a Young coup Are women better spies Ybarr Shlachter associated press a Mata Hart a cured tit world we i for Tuton her Duuna tog Talbod knt Forth be Thant writer who studied Israel s female intelligence agents to research a spy novel says women can to More effective at espionage than men because they Are belter at handling stress and maintaining a cover. We Don t hear a lol about women in espionage simply because they Aren l caught often said novelist Gay courier the ones out there doing their jobs effectively Are Unsung heroines All their courier said thai while researching Israel s women agents for nor recently published thriller cods Ena various israeli intelligence officials told her that women Are generally More dependable operatives than men when it comes to stamina and judgment. Courier said her research in Israel and elsewhere lec her to believe that women regardless of nationality Are unt Veissy better suited to the spy life of danger Aruj intrigue a former Central intelligence Agency official disagrees. All of those sweeping statements Are said Waller Pforzheimer 72. A Cia official for nearly 30 years who now writes and lectures on espionage history. Some women can Cope better than some men he said they be been around a Long Lime. Some Are Good some Are belter and some go Page 14 the stars and stripes in Asia and later in South America Cia officer Eleanore Hoar posed As a housewife married to a Diplomat. Her cover worked Well she said because it lil stereotypes about women i used to take my son Wilh me when i met a con acl in Hong she recalled in a Telephone interview. Ii was a wonderful cover. My son would attract aft of the intelligence work is known for ils personal stress bul women have More emotional stability. Hoar said. I have never seen another female spy going to alcohol. I can t say thai about and in their wort women have an intuition about things which men never have she Well on i always knew when i was being courier said one of the israeli spies she interviewed purposely had not warned her agent husband when his life was in danger because they were in separate israeli spy networks in an Arab country and tipping him off would have jeopardized her own ring. The husband was wounded but escaped the couplers still together but retired from espionage. Koar who is now divorced said the Story is not far fetched. I Wai at cod whal i would do in such a situation by someone in the Agency she said. I would have done the same thing not that i did t love my husband. You have to be Lough she added. But 1 told them i could t Tell what i would do if my children i if Jess As i
