European Stars And Stripes (Newspaper) - August 5, 1986, Darmstadt, Hesse He great pleasures of life. Driving a 911 Turbo up a winding Mountain Road in second gear at 60 this tells you that a porsche is not built to be driven at High speeds in a straight line Schutz says. Many other cars can do aside from its appearance which he Calls a work of Art the Beauty of a porsche is that it s fun to drive he says the most fun is accelerating going around Corners driving a Cabriolet on an open Mountain Road not Over 50 Mph if that weren t the Case we would not be successful in the u Schutz does t own a porsche but drives a company 911. His race car he prefers taking the Back Mountain Ron res rather than Tho autobahn to and from fhe office it 5 my Martini after work i feel like going Back and Torch a Low timer before going Home " with no Speed limits the Aulo Bohns make porsche a practical Means of Long distance transportation in Germany he says this perhaps explains Why More porsche Are sold per capita in Germany than in the United slates no matter what country they live in among those who realize their dreams with a porsche arc athletes entertainers company presidents. High Schutz Calls them a Large poster of Martina Navratilova and her porsche hangs in his elegant office the Tennis Star won a second porsche in Tho company sponsored Tennis grand prix members of the dire Straits Rock group came recently and bought three cars the Crown Prince von to Winstom was there to claim a car. As was Don Johnson Schutz talks enthusiastically about his visit with the i vent vice Star he s a super Guy. When he saw All the goodies to have Here he decided to change his Johnson upgraded his order to a 911 Carrera Cabriolet Turbo look Mode a special order car that probably set him Back about $50.000 Schutz considers customer Contact part of his Job. Even though Market research has become an important part of the porsche product he Points out that it is not As extensive As general motors or Daimler Benz. So it s important or us to meet the customers and listen to what they have to say i m a firm believer in that " it was his Confidence in the customers that helped make him a Success at the company. Tho 56-year old executive come to work for porsche when serious morale and management problems prevailed. Tho company was considering phasing out the 911. Fhe classic Low Slung Model that Many consider the Only True porsche Schutz listened to the customers and saved the car. They made an Appeal they said it would be a mistake. It was the easiest decision i Ever made it proves that the customer understands the business even better than some of those in the company " an important part of customer Contact for both porsche and Schutz is the porsche clubs. There Are More than 300 of these organizations for porsche owners in 27 countries with a total of 60.000 members. 36.000 of whom Are american. Schutz frequently takes part in their activities. He mentions a visit to the . By a German club and visits to Germany for . Clubs that the company has subsidized. He talks about use Nadele. A porsche employee who was Given the Job of porsche club coordination 10 years ago n3dole. Who travels All Over the world to club meetings and events is As enthusiastic about the clubs As she is about the cars it s amazing the members have this Bond of common interest. They Are All different types of people but they have a porsche in says the owner of a 944 Turbo who likes to drive her car even if she has nowhere to go. She finds hat club members Are usually hard working people otherwise they could t afford the Nadele one of few women in Middle management at porsche no women hold top management position Sis trying to get More women in the clubs porsche used to be a Man s world it s changing very very Schutz agrees. Until recently the High performance cars were geared strictly to a male Only Market. Yet the woman professional is a made to order customer. She s an individual a High achiever with High goals he says he has helped Pioneer a marketing program aimed at women. Schutz recognizes another run Root the american military in Germany porsche however no direct sales program to Tho military nor any to initiate one. Ill make a Deal you let me in Hie commissary and receive of n television and Iii a i a a special program to sell to he says in jest to then explains that government a ovulation prevent both sides irom one another Schutz was born in Berlin but i Row up on Chicago s South Side after in Hod Germany in 1938 he , Danieno in Fofo Vinion sports a file visitors admired Tho models Ami p., lore of Dumm cars that decorate Hir Ollice. To Pfudl pulled out his latent Carr ickatjo" irom tin , ,1 video of the Chicago bears super Victory Schutz is not fhe decor air snobbish Type one might picture As president of a company like porsche he s Down to Earth everyday easy to talk to a reporter s dream no need to ask questions since he doer several interviews a week he has obviously heard them All he starts talking and tall ing covering just about everything one wants to know about the comp my and its Chic cars ii s an important irt of Tho Job Bohaj written about is important the mechanical Engineer who hid no roof i d in Tho Tulois Nunilo in i usury unlit to Anno to t j Mill i Hollerl with or of ii s opened in Iny i m it no opportunities Lor me he to mention a in to Iho Smiros to to i ,1 arc nigh line ,. him Riboul Iii Eilun a Sulom is Tho off be inc in Isentol port to where i .0 /. Of ii i i in. A Opp Olumi to novel Don Juhn on. To i be Trio quasi of the aim in Idor Heri a i t Dinni r i i or Kissire i i .1 the Lac so Lor Hoo a in the i Veur Nee these opportunities ii i i Tho in sit Leml of porsche this would t they Don t Lovo in they love the car porsche rooms to to , Conn lion Lor Peter Schul Lois and Dennis Jarvi in their new porsche 944. A Vij Jujj &3&k$$j$ a Mong the rows and rows of gleaming gorgeous cars was one that was their very on. A fire engine red 944. We be been saving a Long time Fortis said Dennis Jarvi. A 38-year old schoolteacher irom Ashtabula. Ohio. He and his Wile Lois were As excited and nervous As a Young couple on their wedding Day. Soon they would be driving out of the Hall and on to the highways of Europe for a live week vacation in the car of heir dreams Lite some other 800 americans this year the Jarvis took advantage of the porsche tourist delivery program and came to Germany to claim their new car Early this summer. I be never had a sports car but we re getting old enough said Jarvi Tho $25.000 porsche would replace their 1977 Buick Riviera it was All a bit much to believe downright overwhelming Jarvi fumbled getting the key in the ignition he inadvertently pressed a Button and the Hatchback popped open. He could t get a tape in the tape deck. Lois who had never driven manual shift stood by in silence obviously in Awe or Shock Jarvi said he planned to teach her to drive the car on the Back roads of the Jarvis said they saved $1.700 by picking up Tho car in Europe they figured the savings pays Lor our airline tickets and More " before he drove off. Jarvi beaming with Pride pointed out that this will be the second 944 in our town of 25 000 " it will be exciting to show it to our friends Lois added savings plus a Chance to travel and drive in Europe motivate Many to pick up their porsche at Trie Zul Lenhausen factory Arlene and Gary Diamond irom Philadelphia were thrilled but confident As they took Possession of their second porsche a 911. The main reason they came to Germany to pick up the car was so they could do the autobahn where there is no Speed limit. I August 5,1986 the stars and stripes Page 15
