European Stars And Stripes (Newspaper) - August 9, 1986, Darmstadt, Hesse                                Daily a Magazine oreo at 75, the world favorite cookie by William  new York times flank of Ono cookie i con Veyo Belt at to pkwy in fair Lawn . John Bagli loves his work the week goes by too quickly for him. Every Lime i turn around it s Friday he  other employees at the Nabisco brands bakery in fair Lawn ., cringe at the thought of eating an oreo after inhaling heir Sweel chocolate scent All Day Bagli has oreos far lunch they re the Best says Bagli who started out 2b years ago sweeping up cookie and Cracker crumbs at the bakery and is now ils production manager. The Oroo is he world s Besl Selling cookie according to the 1985 guinness Book of world records. Nabisco sold 6 billion oreos in 1982, and $1 out of every $10 spent on cookies in grocery stores is spent on oreos. The guinness entry says. Nabisco has been making oreos Sinco 1911 and his year it is celebrating their 75lh year an event that Marks ovens working 24 hours a Day seven Days a week. The oreo has gained the kind of status achieved by Only a handful of american products like kleenex or Xeron its Brand name is better known than its generic equivalent. Oreos arc popular outside the United Stales too. They Are made in Ecuador and Venezuela As Well As in five bakeries in the United Stales. An american living in Managua Nicaragua says that even though Tho United states has a Trade Emba go against that country oreos turn up on the shelves of stores where goods Are sold for dollars. We Wil concede that they Are no. 1," said Alexander Nichols director of advertising for Sunshine by squids in Woodbridge . Which makes Hydro oreo s leading competitor. A lot of americans were weaned on oreos. This just evolved Over the years Hydro cookies Aro actually older than oreos. Nichols said the Hydro trademark registration shows hat it has been on the Market since Jan. 1,1910. The earliest mention of oreos comes in a letter dated july 19,1911. From Nabisco s Legal department la its operating department. The Teller says the lawyers find no objection to the adoption of the above word namely oreo. Dave Stivers the company s archivist says the i isl oreos were sold to a grocer in Hoboken ., named . Thuesen on March 6,1912. Nine and a charter pounds of oreos Cost the store $1.85 and the tin they came in Cost another 50 cents. Today the average retail Price of a one Pound bag of oreos is $2.12. Consumer psychologists have difficulty explaining How oreos came to be so successful. The idea of combining a chocolate cookie taste with Sweet sugar icing was no new. Stivers says americans ate chocolate Sandwich cookies in the 1800s. An oreo is part of America said Harold  Kassarjian a consumer psychologist at the University of California in los Angeles who edits the journal of consumer research. As kids people peeled it in half or dunked it. It s that nostalgia. Especially if you live in Yuppie Dom where everything is Brand new the oreo is adding the stability that people Are wanting so  to Bagli an oreo is simply a cookie mat tastes Good and he watches daily As they March 2,000 a minute out of 500-degree Gas ovens As Long As football Fields. An oreo takes less than an hour to make a half hour of mixing in bins the size of Volkswagen beetles and another 20 minutes on conveyor Bells being dressed into shape and then Bobbing along from the third Root to the i isl through ovens and Cooling tunnels under the icing drum and into machines that stack and Deal oreos like cards into cellophane packages. Just putting the icing on is probably the most exciting because of the High speeds Bagli said. Ii you Don t gel exactly in line you get icing  bins the size of hot tubs sit filled with broken oreos at the fair Lawn factory victims in part of the furious Pace of their production. Although some of these Are ground up and resumed to the original Batter and others Are sold to ice Cream companies to be crumbled and mixed with the ice Cream about 5 percent of the cookies wind up a. And  broken and rejected and thrown away. Ii something goes wrong on the line it takes a full 10 minutes to Slop the conveyor Belt. Until then with thousands of cookies cascading off the end of the Bell Onlo the floor it s Lime to put Down the plow Bagli said referring to the machine that clears away the cookies and discards them. There Are naturally those at the bakery who do not share Bagli s enthusiasm for the table of oreos. Vaughn Jackson who has been a Baker for 21 years takes lha oreos temperature As they come out of the oven and measures their height. We get hungry but you get so you Don t even want to taste them she said. But to Bagli Jackson s feelings about oreos Are just Plain weird. I always take one he says. It s part of the  saturday August 9, 1986 the stars and stripes Page 13