European Stars And Stripes (Newspaper) - December 4, 1986, Darmstadt, Hesse Photos by Tracy Baker Lohn Mustil above demonstrate a technique of Tiff makeup on Cestla Luzak Ursula Dingott top left tries the method out herself Manrell Center left and Bottom left gets dramatic about his wort. Giggles and a few cheers from the As crowd. Well it s Truu Uuie he gasps and if Maxwell seems Loo relaxed in this room of women Loo androgynous it s for a very Good reason Halfway through Ilie seminar when he orders the women to strip off heir makeup there Are Only a handful of embarrassed squeals. He is by his Point one of the girls. Maxwell admits that there Are certain advantages to being a Man in a woman s world. One he said while sneaking a Marlboro in the conference room foyer is being surrounded by Beautiful women All the another obviously is his lucrative association with Mary Kay cosmetics where Maxwell is the sole Panther among the Pink. Mary Kay Ash founded the firm in Dallas in 19&3, envisioning the company apparently As a Cross Between Este Lauder and Dale Carnegie. Her original $5,000 investment now brings in something like $600 million a year net smile company executives thanks to the Selling prowess of More 150,000 Mary Kay Beauly Ash herself live in a $5 million Pink mansion dresses entirely in Pink and gets chauffeured around in a Pink Cadillac much like the ones Given out As bonuses to the most successful members of the sales Force. Lesser performers Settle for Cream coloured Buick regal. Maxwell was won Over in 1979, when a Mary Kay executive invited him to lunch. I told her i d go but that i Only had is minutes he said. Lunch lasted 2 i Maxwell now pushes i he limits omit company Credo of cod first family second career he writes the Mary Kay product and instruction books and appears at More than zoo makeover seminars a year in addition to serving As Ash s personal makeup Man. Do your Homework hat s All she asks Maxwell says of working for the lady in Pink. For his part he says i Don t argue with people who prove they know what they re Maxwell s parents immigrants from Scotland who settled in Iowa must have Felt the urge to argue when their son wandered off to Hollywood at age 15, makeup was All i Ever dreamed of doing when 1 was a kid he says. Bankrolled by a doting grandmother i still ale a lot of hamburgers Maxwell apprenticed with Judy Garland s makeup Man look the thousands of hours of required courses and turned out Good enough to impress the indefatigable Mae West. He remembers the aging sex Symbol As a delightful person who was Nice enough to give a kid a Maxwell wraps up the Frankfurt seminar by demonstrating a few tricks on faces pulled from the crowd Hen gushes out a i know i be Given you a lot of material ladies but it s because i care about he Heads for the foyer for another smoke where a throng of Beauty consultants surround him asking advice on everything from Eye care to plastic surgery. Maxwell s joke holds water there is not a bad looking woman anywhere near him slowly the crowd Breaks up the women repacking their Pink cases and heading for Homes sales regions As far away As Wuerzburg and Berlin. Maxwell will Fly out in the morning for a similar seminar in Alaska company reps face a drive to Munich Headquarters of Mary Kay Germany. The German Branch incidentally started operations May 2 and is already Well in the Pink. The company passed the j250,000 profit Mark in mid november. In four years they expect to be doing $5 million. Net says Peter von else Cliart Rothe a Mary Kay executive hired away from rival Avon. Already we re getting ready to award the first Pink cars. Not Cadillac Mercedes. I have the color samples already on my desk he says. Well Start with either the 190e or 230e Mercedes. Mary Kay suggests thai the company grow Inlo the bigger models so maybe later Well be moving up to the 280 or 3qo models. Like everything at Mary Kay who knows what is possible dtcember4, im6 Tript in quasi
