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Publication: European Stars and Stripes Friday, February 13, 1987

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   European Stars And Stripes (Newspaper) - February 13, 1987, Darmstadt, Hesse                                Consumer watch kids and culture a toy Man s View by Mary Neth consumer editor p in my. 10  uly. Kills Are  Kirk Rind Nalion richly ruins void Little rum to Titan on. Tio Evir they Brt Jirl to adopt Lala Limos ill to licit  1fley  Ait Fri a Nihoff  a a War Vico up Sidi it of i he aim yeah i of a a j company the a Jirji 1 toy  m the vol re he knows in mob la Whilo on his Aylo Hie toy  in munition a Atkinson Mcl Lith the  in f an furl to . I new toys kit the coming year and company inroads inn Tho foreign Market for an report o t Lului in Imburg Loy fair Road Tony  s Story in the no stars Rind slips Maria in Parkinson pointed out thai Loys or younger children generally translate to another culture with no problem at All the popular Hasbro game pig mania in which players irom 8 years up us Stales there at decided cultural differences however that influence inc acceptance of adult games in  Lor a Sample us Jav the crime , or tit on both in the United slates and England hut by Locri incr to Coll in Germany when it is Markei Ort As so Apoc to play  nay How Iney would ice under Dill Cronl   simplex Vitili wih to Huy Kiheji Orrin of i fiord Larry Sreiy h air Lar 100 Litlo Lor i do you i Ollhof your Friend has bad breath Len Tyi to Fri your daughter tells you she in in Ioup Vilh a in non do Yon try to talk her out of it 1  to Parkinson. I Hough tit Tonti a Are Cononi iou very  icy arc i when they yet together behind clo Ltd floor a they  in prot Lam Loihuu their  Down Andrj have become Yeal scruple Lull. The germans however seemingly Don i Tako so Ito Ini Indiala nature of the questions Tucio also ate Diefe fences in the Typo of Loys patents wih Purchase Chirt in. Parkinson says thai has of which Sells under its Milton Bradley name in Europe and also includes the plays Kool Lin will not put lays of violence on the Gorman Market a playthings like go Joe just won i sell he says they do sell in the United kingdom As action Fetco Loys. However and in France and Italy Tho amount of Brioney put of for toys Aiso Vates in inc United Stales Tho annual expenditure Tor a preschool lot ave Ages around s2qo. In the United kingdom it 15 100 pounds at 53 to a Pound $153 and in Germany Aboul 125 Marks at 1 81 Marks of a $ 1, $69. Milton Bradley is introducing several popular stateside games to the european Marke this year. In Gilr Nany there Atso Are plans or a new Puzzle or let extra Large pieces to allow the elderly to interact with  grandchildren. Parkinson believes nut song Homes could be a potential Market he says however that Loy makers do not Sec education As choir Mission instead we work to give children a play scenario Hlas an example he mentions the company s new Moon dreamers the toy line consists of a Snail band of figures and u go with Story some of the of Juros Aro it Spons ble Jor of alg dreams some Lor keeping dreams q Voy hum Thill re a he explains thata Story line and it  in 5 a Ery import Lent to Matin re a in j seller in , Hoy can he  it v of d be a Nln to a nolo to sell n Ruurt Ocre Loy in it were poor Nowod  a Well told glory tie says a croat product  i poorly Lold Story How Sci could Well be a hop " my Liwo Pony Reno of i  5 idol Success slants liar cd out As a hard Plashc toy it Miod not sold  i and was about o he dropped Ivhon someone came up  the idea of rank mrs in smaller and in Many colors Vilh a Tail and mane that could be combed and curled suddenly in Hod Grunt Arjpc-j1 to Little girls Hasbro s my Little Pony " has appealed to Young girls All Over the world. Despite the introduction of Many High tech toys cuddly Plush playmates continue to hold their own. Toys that Aren t real and evoke fantasy Are Iho Moss successful says Parsonson. The Loy manufacturer must be sensitive 10 inc child " no Mailer How studied an approach its still possible logo wrong when picking a Loy  Hasbro did Parkinson admits ttu1 company had Iho Chance to own Tho c Ibon e Pitich doll and turned n do in Hasbro i in i think in  soil be had i to Thi  and  i  opinion Topiol air Fri Wiir if i 1-011 fld us ii in of Kofu l a. R i Vor / u by Joll unto run if  no Lippi a to a Ortof Siori our Ink to rotation  r hirer would not inv in higly doll , they nol Only liked u. But identity incl with in. It Norou Foht Oil a Proli Chivu Loeling in Little girls. Who All  Bruj to Adnil itus year  Ulvi buy has been protect Ationo Lomi of if now Loy j been  it Ito Vodd inc High tech Loys have been produced that Meracl Vith children s television programs. Tho related action figures move Allee picking up inaudible signals from the show s sound i rack these toys have outraged he american Academy of Pydi Ancs and Iho action for children s television organization. They charge Tinl this approach turns Tho children s shows into program length commercials Peggy Charren president of action said Tho group s lawyers will file a petition wild Iho Federal communications commission to ban Tho toys or hold Public heating to allow Consumers to comm Cal Hasbro Joll in t directly involved in hit controversy by Parkinson says thai such toys arc Ihu wave of the future. Already lilo company has a line of talking toys and has developed High Lech toys  interact with video Parkinson does not believe such toys shale the imagination they add up to mole curio pity he is.  Tho child interjecting himself Minlu the  Silva lion Tosca a Rul Mil hip Juii Page 16 the stars and stripes Ford in. February 13, 19b7  
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