European Stars And Stripes (Newspaper) - March 6, 1987, Darmstadt, Hesse                                Page in columns the stars and stripes Friday March 6,1987 ers gain corporate clout by Ellen Good Analice Tepper Martin of Boston ii not your Ordinary everyday shopper. When Alice goes to Market the likes along an extra menial list Alice Martin is the president of the Council on eco nomic prior Tia a Public research organization that has been studying businesses and their social politic Tor some Lime. Along with two colleagues she Imi put together a political consumer s guide. It s called rat ing America s corporate conscience and in a modes Way it do that Between paperback coven Are thumbnail sketches of 130 major american companies and their everyday products i is possible using the charts to pick the disposable diaper thai does t do business m South Africa. It is also possible to choose Between cookie companies that do and do not also push cigarette and to find a washing machine whose manufacturers do not also make nuclear  were sitting around it member Martin a ing that want to cast economic votes but in the current Pic Man climate of corporate takeovers the average consumer might not know for example that Coapstick is owned by . Robins let alone that rabins is the much sued former maker of the Dalton shield. For that matter they nay no know that Pepp Ridge farm belongs to Campbell soup and that Campbell hat a Good record with women . The Book they compiled makes this sort of information More accessible but does t always nuke the judgments easy. There in t any company that reconsider a Saint admits Martin and even the wont have some redeeming characteristic one Reader May Laud Procter & Gamble s uniquely progressive parental leave policy for its workers while lamenting its charitable support for conservative thin tanks. Another May applaud Philip Morris for is re Cord in minority economic development while criticizing the product it Sells to minorities. We set it up so that people could use their own judgment says Marlin. Some people feel that the South Africa Issue is so important it s All they look at others want to look at animal testing or weapons or pics. Not an people would pick the same favourites but Overall we Felt there were  Cep does t expect that the consumer in search of the Best product at the Best Price will always give priority to the Best rated company. Nor do they expect that in a blizzard someone will refuse to sleep another night at a Sheraton because itt has major contract sin nuclear weapons. We re not saying that people should throw out everything they bought or if there s a product you love or one that s rated 3d percent less the social criteria should Rule. I Don t use it that Way myself. It s for Consumers who Are indifferent at the margin. It s great to know the Brand names that Are Best socially conscious shopping is a heartening Way to exercise a franchise. How remarkable though if con Sumers could together create a new race to be no. I no. I corporate citizen. Putting blame where it belongs blab Buchwald there Are Many citizens in the country who insist the Iran Contra operation is no big Deal. Unfortunately they Are unable to put their thoughts int words. Perhaps i can be of help. Repeat after me. I m keeping an open mind on Ira Gate until All the facts Are in Ana the blame is placed on Jimmy Carter where it belongs la. Col. Oliver North will always be a National hero because he showed of that patriotism and immunity Are the same  what would you have done if you were president and Congress said you could t give any Money to the contras you would have done what Reagan did.11 vice adm. John Poindexter is innocent until proven guilty but if it turns Oul he did something wrong he deserves a much better Price for Hii  the president had no idea what was going on in his own White House and we should be grateful for this. Vie president George Bush bad nothing to do with Ira Gate but i can understand his wanting to Republican presidential candidate who in t better on today than he was rub years  to not for perjury per be but i would rather Haveit committed by our Side than  what Ira Gate boils Down to is credibility. Behave to choose Between those who Are telling the truth those who Are lying and those who Are Takin the fifth amendment. I Trust people who take the fifth because they re officers and  the thing that Geu me the maddest is when the Call Ira Gate another watergate. 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