European Stars And Stripes (Newspaper) - June 1, 1987, Darmstadt, Hesse Crackdown on skin care Industry s anti aging claims by William r. Greer new York timezone skin Cream now on the Market in the United Stales promises to prevent postpone and minimize the effects of the aging another asserts in will re create the Structure of a Young and a third says in Wil cause cells to Divide and reproduce faster file key to skin these statements which Are made on he labels of Anli aging creams have turned the products into the Vaslos growing segment of the $1 billion american skin care Industry since they appeared two years ago. One Industry consultant estimated that last year department stores and other retailers sold $300 million to $400 million Worth o the creams which Are the most expensive Type of cosmetic on the Market. Sut the food and drug administration has decided that the Promise of younger looking skin and specifically the assertion that these creams can affect the Structure and function of Iho human body have gone Loo far. The Federal Agency has charged nine manufacturers with making statements that their products can do More than a cosmetic is capable of doing. The Fra says the nine cosmetic companies As Well As about a dozen More it plans to Deal with in coming weeks must either Stop making such claims or persuade the Agency of approve he product As a drug one proved to work and to be Safe. If the companies do neither the Fra has threatened to seize the products and seek a court injunction to Stop them Iran Selling. Industry analysts and consumer groups concerned Wilh he ally issues said the Agency which has not taken such Steps against a cosmetic company Tor at least seven years was prompted to do so by the medical nature of the claims thl la Tong overdue said Allan modes a cosmetic Industry consultant. The words anti aging or cell renewal say you can reverse the signs of aging. 1 think that s going too 1 presently the Fra has been trimmed Back he said they have More than their hands Lull in drug and food issues. But they made this decision logo after the cosmetic Industry even when these products Are no injurious to one s health. That is a big Katharine Isaac an editor at Ralph Nader s Center for the study of responsive Law in Washington and editor of being Beautiful. Nader s Book on he hazards and psychology of cosmetics called the Agency s initiative a great step she said that dermatologists had found the claims for Arili aging creams to be unfounded. There is really nothing that will reverse the aging process she said adding that the cosmetics companies had come close to implying she also said that in the last year the claims had escalated and the companies had become bolder because no action was taken by the government to hold them accountable. Five of the cosmetic companies that were asked Page 14 the stars and stripes aging Pometti can t reverted a. About their response to the Fra s charges declined to discuss the Issue. Mollus arid other experts said the Agency first took notice of the anti aging Cream Market last year when or. Christiaan Barnard the South african surgeon who conducted the first successful human heart transplant in 1967, began appearing in advertisement endorsing a skin Cream called glycol. Barnard was quoted As baying a had discovered a chemical thai has the ability to cause rejuvenation of Molus said that Aller the glycol advertisements appeared other cosmetics companies began making similar claims. Christiaan Barnard made everybody so jealous they tried to outdo him Mollus said. Except for that one mention of those ads Are innocence compared to what s going on this Spring modes said some of Tecsa advertisements these companies Are printing about molecular restructuring Lipo Somes got to the Point Attiat you needed a physic an s desk reference to understand several dermatologists Obj clod to the claims made by Barnard. At the time William Grigg. A food and drug administration spokesman said we do allow a certain amount of hyperbole in cosmetic advertising but Grigg said this week thai the glycol advertisements and others eventually led the Agency of examine the claims. When or. Frank e. Young the Agency s commissioner addressed the cosmetic toiletry and fragrance association a Trade group in november he warned although our first aim in consumer Protection has always been product safety the Law also requires us to protect Consumers from mis branded products. Public awareness about fraudulent Label claims is increasing we Don t want to Over regulate we just want labels that Are free of false and misleading on april 17 the Agency sent Alfin fragrances the manufacturer of glycol. A letter saying that such claims could Only be made for a drug not a cosmetic. The Agency ordered Alfin to Stop making such claims unlit in won approval of its product As a drug. Such approval usually takes two years on the same Day the Fra sent similar letters o Avon which makes the Bio Advance anti aging Cream and Eslee Lauder Lor its night repair cellular recovery Complex. On april 24, the Agency sent letters to Christian dior regarding its capture complexes resultant Casmair for lancome noisome system Anli age daytime skin treatment and Shishido cosmetics for 9 h-24 Day night essence. On Tutay 1 idlers were sent to Clarino u.s.a., which makes anti aging total skin supplement Adrien Appel for Bio cellular plasma Pak and Orlane Caron group for several Orlane skin treatment products. Trwin Alfin president of Alfin said in an interview that he and others in the cosmetic Industry did no believe their claims were anything other than those made for cosmetics and therefore their products did not need to be approved As drugs. We Don l agree with the Agency that they Are drug claims he said. Referring to glycol he added to believe thai our claims Are cosmetic claims throwaway disposable by William r. Greer new York times Florida company is gearing up of produce disposable Contact lenses. Eastman Kodak plans to Start Selling a disposable camera or s6.95 in june. And a Texas Telephone manufacturer Sells 8,000 disposable plastic telephones at s3 apiece every month since the 1960s, when disposable diapers became an intimate part of babies attire americana have embraced products that can be used once and thrown away. But Market research experts and consumer psychologists say these latest disposables May have taken the ephemeral a Little too far. Of Aji the useless things i have seen. I mus admit that the throwaway phone comes very very close to being the most useless said or. Harold h. Kassarjian editor of the journal of consumer research in los Angeles. When we go too far in one direction we Stop and we react. I predict that is what will happen with disposable but officials of mini phone of Midland Texas maker of the disposable Telephone said their product fills an important need. A Kendall Gallagher vice president of sales and marketing said the company Sells its telephones primarily to hospitals concerned about the risk that permanent telephones will Harbor germs. The hospitals sell the disposable phones at �9 to �20 each to patients to use until they Are discharged. Kassarjian and others who watch new products entering the Marke said a the number of disposables is expanding. Many such products have failed to sell they noted like throwaway dresses and paper bathing Sulla. But others like diapers and razors have supplanted the products they were originally intended to imitate. Yet inexpensive products Are not the Only ones being thrown out these Days More costly ones like toaster ovens and Coffee makers often Are cast Olf rather than repaired because the Cost of fixing hem exceeds their value said Judith Langer who is president of her own Market research company in new York. The time it takes to find a repair shop and have an appliance fixed Ollen impels Consumers to replace it. She said. Ii has become More acceptable to use things and throw them away Langor said. A Mother does not have to feel guilty Lor not Messing with diapers. Convenience is Clever marketing she added has convinced Consumers that the disposable diapers Are More sanitary. That is la argument behind disposable Contact lenses too. Or. James Boucher an optometrist in Laramie wyo., who is chairman of the Contact Lens Section of the american optometric association said that disposable tenses Are meant to be worn in place of extended Wear lenses which can be Kepi to he Eya for several weeks without being removed. But extended Wear lenses must be cleaned Aiter Lay have been in the Eye and the Cost is �90 to $200 a year. The disposable version could be worn about As Long. Then thrown out instead Al cleaned. In addition Boucher said people who use extended Wear contacts often take Short cuts in cleaning them or leave them in too Long. These wearers Are 10 percent More Likely to develop ulcers in their eyes than Hose monday j
