European Stars And Stripes (Newspaper) - October 10, 1987, Darmstadt, Hesse The suite Side of marketing Snow White by Gregory Jensen United press International his is Snow White s 50lh birthday year which is Why you can a Fleck into a London hotel these Days and walk into the seven dwarfs Woodland collage High above the Tro Clops of Hyde Park. This is the Snow White Sulla said hotel Olli Cial Palco Willoughby wish a deep chuckle throwing open a Green painted Tough Wood door in t it delightful it s certainly different from Ifie Cumberland hold s Oiler 907 rooms fake booms space out Walls and ceilings a Twig Broom is propped beside a Stone fireplace. Rocking chair and cuckoo clock rough Wood Beds with sleepy and Happy carved into the feel portraits of Doc and Grumpy and the rest Hung All around everybody just loves wit Hughby said. Kids especially have a great time they run around singing heir who Herg Tho look hero s Snow while s a room in shades o Lilac fake Arches framing a Diamond paned Leao de window and on the bed a round lace frilly Pillow embroidered so in Light purple. And hero Coti at the alarmingly the grim features of the wicked Witch loom Hka a ghost in the Milky Mirror. Then Willoughby throws a Light switch and instantly the Mirror holds the Lovely lace of Snow White in 3-d. It s a Hologram Willoughby exclaimed. In t it wonderful whal this blonde Green eyed transplanted new yorker was showing Oil is something More than an impractical gimmick created Lor the Solh anniversary of Wall Disney s cartoon classic Snow White and the seven dwarfs. Instead it s a functioning hotel Siulc like or unlike any other which anyone can rent Lor s360 a night. Someone is coming into it tonight Willoughby said. We re getting so Many requests for she perched on the sitting room s rough looking log Buill sofa and explained that the Peculiar transformation was the Disney people s idea realty. They came to us with the general concept and being an american who grew up with the Disney movies i said instantly right you be got your Hole " differences Start with a totally incongruous intrusion into a Long otherwise Bare hotel corridor a Green outside door Wilh red scalloped canopy Lake beams and a quaint Lake window with Green shutters pierced with hearts. A Disney designer made sure the suite remains True to the cartoon images. But converting three Ordinary rooms into the dwarfs cottage was the work Heigh to Heigh to of the hotel s own staff. It took about what forever Willoughby laughed. No actually about four months. To kept changing it As we went in the dwarfs bedroom cutout figures of the famous seven Lino two Walls. There is a shaggy Rug an open half barrel in the Corner As a Wash stand and a Row of lass cd soft dwarfs Caps dangling from Wood pegs on the Wall of the real bathroom. We Haven t touched tha bathrooms Willoughby said. Nor does everything else strictly adhere to the Disney image. Television Sels for instance though they re set on rough Wood boxes. Electric lights end bedside switch consoles Snow White s is concealed by the draped canopy Over her bed. We decided we would t go Over the top Wilh it because people do slay Here Willoughby said. And everybody who has stayed Here has enjoyed it enormously. As you see it s charming now but it s really Best at night. It s really collage feeling most of the suite s guests Are thoroughly familiar Wilh the Snow White Story she said. Those apples for instance she said gesturing a a plate of apples on a Plain picnic style table. You know of course that a Poison Apple figures prominently in uie Story. Well we always have apples Here real apples. And you know what nobody has Ever eaten Ana and what happens to the suite when the Snow White anniversary year is Over Good question Willoughby said. 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