European Stars And Stripes (Newspaper) - October 31, 1987, Darmstadt, Hesse                                However local Charil Abla groups that have Long depended on income from recycling Are fearful they will lose Oul As Consumers seek payment for their discards. The big question is whether one cent is enough inducement to the Public. The theoretical goal is 80 percent recycling. If a 65 percent Rale is not attained for any Container Type by Jan. 1,1990, the redemption value increases to two cents and to three cents on Jan 1,1993. The Law is widely regarded As the mos i creative product of the Long Battle Between environmentalists and a beverage and Container industries in Many states. In those slates where environmentalists had the upper hand politically the result was the bottle Deposit Law. It is much disliked by the Industry by grocers who must redeem and restore the returns and by labor unions. There is debate about How effective that approach is. The plan is being watched cautiously by Industry groups nationally. In Washington David Karmol general counsel of the can manufacturers Institute representing 50 can makers and 60 distributors said that his organization was dubious about the Compromise bul at tors Point we Are supporting the state s Effort to make he Bill work " he said the can makers generally oppose mandatory deposits and prefers voluntary recycling Robert a Comney. Director of state and local affairs for the National soft Orink association said his Industry was taking a wait and see Altitude. The idea is complicated he said. Lei s Lei California Fine june get the kinks out then other Stales might consider it until it is proven. I Don l think you la see other states jumping in la create similar Bills. 1987 dealing into the pay phone sweepstakes 8yqonfinefrock United press International or Marty Segal Iho pay Telephone business is a to like real estate. Location location location. The name of Iho Gamo we re in is location. Whoever has Tho most locations  said Segal co owner of Chicago based total communication services inc right now i he in Lily with the Moat locations is the local phone company. But entrepreneurs such As Segal am making major Iru oads into the nation s pay Telephone Market which generates annual sales estimated at $6 Billson. Segal s company considered among the largest private pay phone companies operates 1,800 phones in northeastern Illinois. We have a very formidable opponent out there but we re beating  Segal said during a recent Industry conference in Miami. Tola com and similar companies Are scrambling to install pay telephones at convenience stores holds airports and Ether spots where High traffic guarantees a steady Stream of Coin revenues. Observers say the Industry is on the Edge of a major expansion. I think we Are really at a turning Point said John r Gammino a former new Jersey Bell executive who now works As an Industry consultant. The signs Are there. We Are about to approach the growth  the upstart Industry formed since the Telephone Industry was deregulated in 1984, is making itself Felt among the Public too. The proliferation of new phones owned by new companies has generated confusion and prompted some complaints. At one Lime Segal s Tola com made its Money by counting the Nickels dimes and quarters people dropped into its pay photos. Although that pocket change still represents the bulk of the company s revenues Tola town now earns commissions on credit card Calls placed from its phones private phone companies also Are exploring other sources of Revenue such As advertising and voice messaging. Whal s happening in this Industry is that people Are finding More arid More ways to generate revenues from thai space said Jeffrey Hall. President of Peoples Telephone co in Miami. Peoples Telephone owns 1,400 pay telephones in Florida and is currently adding new phones at a rate of 100 a month. Hand said. Companies that have been breaking even with Coin revenues now have a Chance to create new revenues he said. People Telephone and Tola com Are bolstering their Bottom fines try teaming up with companies offering so called aos or Aller native operator service. These companies hire operators to intercept Long distance Calls made on private pay telephones. The operators place and Bill Calls and companies such As Peoples Telephone gel a commission Lor the Calls. For pay phone companies aos is an answer to a prayer said Gammino who founded John Richard associates of new Jersey in 1984. Hanft said aos commissions generate about $50 to $100 per phone monthly compared with an average of $325 in monthly Coin revenues. In August Segal s company earned s 155,400 in commissions or about $86 for each phone it operates Segal said most of the Revenue comes from coins. By the aos revenues contribute greatly thai Revenue is having a major Impact in an Industry thai until now has survived on pocket change Gammom said he expects the new Money to Spur growth and fuel an already present Shako out within the Industry. You re going to find operators merging together Jusi As the Long distance companies did agreed Segal the Abaldy to tap into Long distance revenues also has changed where private companies can Plant in if phones Hanft said 1 when Iho pay phone business first started you Hod to look lot locations idiot produced High com revenues be said now we can go alter other types of locations Gammino estimated thai priv at by owned pay phones private pay phone companies a malting to in toll More Phonet in Amoret Hottot airports. Now represent up to 8 percent of the Marvel in the mos heavily penetrated areas. In most markets however private pay operators Are dwarfed by local Telephone companies. In the Tampa fla., Region general Telephone co of Florida owns 17,200 pay phones. By comparison private companies own just 500 phones sate Tony Hamilton a phone company spokesman. Although local phone companies Are obliged to provide line Access to companies such As Peoples Telephone Tor a fee that includes a monthly charge and a per Call Tariff Hamilton said his company is not willing to surrender the Market. General Telephone is introducing new phone designs in an Florl to capture a larger share of the pay phone Market. One option would be for us to say. Really we re getting Oul of Iho business but obviously is something we think we can make a profit at Hamilton said in Florida get laces As Many a9 1,177 potential competitors that s How Many individuals and companies Are authorized to own and operate pay telephones in Florida said Billy j. Vales an Stalf Engineer with the Florida Public service commission although that number appears great Vales said state regulators Hava seen interest Flag somewhat As the gel Rich Quick Appeal wears off. We Are seeing a drop Oul in addition to the now folks coming into the business we Are losing some some Are finding it is not As lucrative As they thought he said Yates also said complaints by Florida Consumers Are on the Rise. We re intensifying our service evaluation Elleds because our complaints Are increasing he said. Hanft acknowledged that there has been some confusion and said he tears poor operators will give the Industry a bad name but he is optimistic that the companies thai survive will be those that offer Good service. There is the confusion Factor Hanft said Vafi. The Security Factor is gone i agree with that. Out i think that Allol this is Brand  Segal defended the performance of the private pay Telephone operators. The Quality of the service has t declined at All it s probably gotten better although it s gotten More  he said Bui private companies also have brought innovation to Tho Market Segal  s enhanced an Industry thai used to be  when it comes to credit card phones however both Segal and Hanft said they Are not interested in teaching new tricks to the american Public credit card a notes manually accept maim credit cards with card Reading devices without the need Lor operator assistance Hartley lord tie chairman of card Tel of Fott Lauderdale Fla is betting Inal credit card phones Are me wave of the Iti Luie you can t make Money on Acton phone. Lord said a we Dadiw drug hrs. We would Neurei get involved Wilh coins cedi i card phones Altow operators such As card Tel to capture revenues irom Long distance Calls directly instead of turning thai fun lion Over to aos companies the stars and stripes Page 15