European Stars And Stripes (Newspaper) - December 1, 1987, Darmstadt, Hesse                                Magazine i Pmj Yii no View lir Worts a poor to. Hundreds cheer and pal Robom Jon walks out of Tho darkness and begins to speak. This scone is being a toyed again and again Al Lac press 01 a Dumon. In living munis and offices and audio mems All Over the Nahon in tha 1930s and 9-10s, candidate came Mlo american Homes by radio. In the 60s and 70s. Television gave them a loot in the door. This year supporters Are carrying their candidates in a ttys Plashc video Cassella cases Vole videos often la shy productions of candidates shaking hands throwing Loo balls flashing smiles and talking issues arc being used planned or considered by All of lha major campaigns. Robertson with 25 years As a television evangelist behind him May to the most impressive video candidate. In his video the Republican contender for his party s presidential nomination quotes George Washington and Thomas Jefferson to bolster his argument for a Feluren to morality religion Strong family Bonds and the basics in education. Robertson spokesman Roberl Stiles said the video has been shown hundreds of times in new Hampshire alone to groups from four to 120. Republican representative Jack Kemp s Campaign sponsored a big v Deo night in july showing its tape simultaneously in 100 Homes in new Hampshire the first primary slalom in the 1988 Campaign. Kemp s stale director Paul Voung said the tape is used to recruit neighbors friends and College students senator Bob Dole s Campaign has produced an in minute video filled with images of Dole s Hometown of Russell Kansas. It narrates How a overcame poverty and paralysing War wounds and drives a Home the message that despite his Rise to " Power he has not forgotten his Small Lown roots. Spokesman Paul Jacobson said the Dole video will be used to recruit Pat Robertson videos have been shown hundreds of times in new Hampshire alone a Robertson Campaign spokesman said. Sis Gnel Ken Lou Johnson  Dukakis la among tev Arai candidates who have beet stamping is voters via it Sass supporters and perhaps to warm up audiences when Dole a Republican is making an appearance with the number of households with Vars skyrocketing icy Are an effective Campaign look said Charles Bakar stale Campaign director for Massachusetts governor Michael Dukakis a Democrat he said the Dukakis Campaign has shown a tape Al several events in new Hampshire will Abbott vice pros Ideal George Bush s now Hampshire political director believes videos Are a Good Way to give supporters background information about the candidate ant allow the candidate a Chance to give his unedited views television researcher Joshua Meyrowitz. Author of no sense of place an award winning Book about to s Impact on society is concerned that these political videos will change the perception of candidates. Television in general fools us Inlo thinking Hal we know our candidates Meyrowitz said he said videos compound the deception by eliminating one strength of television letting the Public see flaws such As the Socal on the upper lip. Iho Wilch " the video approach he said is balt Ian from i to practical glance of gelling one s candidate across Bui the question is. How Good is it for the country and gelling leaders in the White house7" pollster Harrison Hickman said videos will have an Impact on the i9b8 Campaign being on television gives candidates an air of legitimacy even to voters who Are used to seeing them. Like the voters of new Hampshire he said. There Are very few opportunities to put out your message in the language you want and in the context you want he said. Bui Hickman said voters Are Wise enough to know that videos produced by candidates like television Emmeri vials for Olshef products must be viewed for whal they Are. Voters Are very sophisticated today and they understand thai you have to discount the value of what you see when it s paid Lor by the candidate themselves he said not All of the campaigns a e High on videos. I m no going to drive 20 Miles to see a video when i m in new Hampshire and can see a  said Gary Galanis new England Media coordinator for Democrat Paul Simon of Illinois. But Galanis said the Campaign plans to use videos As a motivational tool Al organizational meetings. Campaigns count on the Power of videos to boost their candidates. Bui Joseph Biden whose stale director saw them As a very effective and legitimate tool to introduce Joe into the voters living looms found that they can be damaging As Well. The Delaware senator s Campaign ended alter a videotape circulated by the Dukakis Campaign showed Biden had pulled passages from British Poh Lician Neil Kynoch Wilhour at Bulion. And after he country saw Biden on tape responding angrily and inaccurately to a new Hampshire Man who asked him about his la school record tuesday december 1, 1987 the stars and stripes Page 13