European Stars And Stripes (Newspaper) - December 11, 1987, Darmstadt, Hesse Gazing simply put Jordan has become phenomenon in Hie endorsement world. Marketing Michael Jordan by William United press International Ichael Jordan Dedos Gray l o h on Iofi basketball court and in the billion Dollar world of product endorsements last year Jordan look Homo a Cool $4 million in endorsement foes Acccia Rulif 10 a Survey by spoils marketing news that ranks him Fourt among athletes in the . Markets. Bailing / gaiters Arnold Palmer is million and Jack n Cha is to million and Lennis Star dons Becker $6 million in terms of pure dollars. Paimer and Fri Camus n More bul Jordan 15 in 3 class by said a. If Falk vice president o Prosor inc. A Washington company thai specializes in sports Mark Tuii it is unusual or a player in a Loam sport kind of attention he has Dom sponsors in Gol and Tennis. The athlete stands alone to. Easy to identify ii 5 much harder to get Inlo the National celeb no status when in arc arc Olin pts on inc playing Field simply Pul i .l.i1 i i Cluj stir a i 1 o ame rvs won a Colluro life .1. Rat i of Antov i James a oily. Rin Jordan Itie met . La player on Ihn sound Jordan also helped America i a / ill y. Medal in tin i9ft.l Grimes in it ,, on medal a team spurt in that us Iii eth Lor ,1. Carll a to trait in am i cry As a pro Jorr Tan has played Tor the Chi p h ,. To have Boon eliminated in the Early r Nino a in National bask than playoffs in i h a f Jast to years to , a l to appear in an of a Tho Rule m Foo to of a Thill Rule anti " Fellk look Jol Iri shaped one clip c. Industry s to Tir a i Vays Horn to t unt Joiann his a Tver a Holt re milk or have Lite companies when will Milikh their Perl in a easy America , initial to la pm Phi i inn Mori after to sir i in a ii imm it fic your 1iri Milli in end Cir Iotti air r a die Trelli male 1 Nike sales Crew nearly a Siponen Lilly Nill Iraj the company out of what appeared so lie a death after Sho jogging Mairkel Liim Kilerl Jordan s Rise m National visibility easy to follow. a valuation inc of Purl n y. Keeps track of he Lann Lanty Anri i it Al t Nihon Al celebrities they poll people nalinnwii.1 hum Iho at g up Nalton s population in 1985, a2 Peirent m i Jhu in i .1? percent Wihib year s q a Linro Corall pippin was 33 year thai Nearis i tit Poupal who knew who he wa1, 3. J few icon 1hou he he tie Heahle As a soul a Mam tie up athlete on this year s o Tulini list a Chi Yaqo Hack Walton Piston Wilh a19. While still Crosby leads All celeb tin Witti a of jul i atari i we Vescon Clinch Frosos it in at of Lej rat Puriity in Trio said Steve i Rill of Maike Linro Eva ipalion inc Larry birr. Umarjit Joinson ind Joe Montana All a we seen i hair Rodny Jugrup to Oric year bul generally Ihal s Atler they have Wun it title id say Jordan s porn army 13 rare because of All Iho Tel players vhf in Are u Chiuso lion " Levitt added that Jordan is also Lor Lumalu to be playing basketball not Loo Many Athit Les Noal up to the lop. Bul if they do they generally arc football or basketball a said baseball just does t generate the National interest the other Ivan sports do " Jordan has parlayed his iv1ke Success into endorsement deals Wilh such big Ninios As coca cola co Mcdonald a inc. Johnson products co Wilson sporting goods co. G Neial motors corp s Chevrolet division and he thu an cd Kevin or nor let Iii. I Interior it find ii altair1 Toi a said his company a i my run Nils Uia it a it i Al if Lin Lor ,1 spol reman he company a m i the Llu Lii Star to a ear cd Nirail run run Niue Chiin 11 rail lion i in info it s a Inird taif do in Las Chiv Rio 0 to the nope in a a viol i n in Tias " Donnellon said Wilson , at Honl. Duni a in will am to Riwa a Iii Nimi i for Duj i my Wilmai lit firms is olt tie nil what a in inti Aii. R. Hil i ii $5 Mii Fuin of Jiff in ittjaji1. I i Al year Jordan s Imago ii.i1. A. In i m n a i if i i1 1 ". I Bijj full pan i1 i. I i11. A i " in i r to fun of i11. .-i,.,.- i. R. Jjlia Lar for a i r nil Arnon. Foj Jurii Iii ill of a. ,1 Afu 1 , in a j l n i. R l h i. v i he Vail i m i Ai � .Il t Ai Valri the ills i .1 and c Jere lift Only i to in mint incl i i a i .ty.n. Rich. T ,1 1 p1".- a spor. V in spin. M i1. Hillered a . I. I in l 1h ears f in Al Vit i i in i in a a on to . I i r. In of til / d f. Ruji Orrlan. Vii a i. 1 n a Iii Riihl i to the Rifle to l a i t. I. To a nirl i pifl.i1 i . Tyfian Voll s i. T. I , ill a .1 of i he lift fur to ii,t." i in. I i l i i i re i a i a i i1 i i. It j., la i i. To i a to v i .1of f. A. ,.r.l a. I .1ti.i t r i i. In a. In ,., in. Ii i f Iii i. T i Al or i ,. I i -,1 Al the stars and swipes a i
