European Stars And Stripes (Newspaper) - January 1, 1988, Darmstadt, Hesse Up Lioi Success has spurred certain snack food Market segments notably the crackers and chips makers to introduce record numbers of new products or variations of old ones. Diminutive Educ a arts doing Well in Iho crowded Cracker Maicl the kitchens of Sara Leo in Deerfield Iii Are counting on the Cesiro of the snack my Public to splurge reasonably and permit themselves calories on a control de basis its initial foray into the snack Lood Market oilers Frozen dessert products which can be warmed in a microwave oven they Are single serving sized cakes that come in Lour flavors cheesecake butter Pound cake Cairol and chocolate fudge. Similarly Pepper do farm has just introduced in Northern California eight Frozen single serving desserts including fudge and Peanut Butler brownies Apple Berry pie and peach Melba Shortcake like the Saia Lee offerings the desserts can be warmed in microwave ovens this illustrates another trend slackers waving for Speed and convenience and a bakery in Costa Mesa Calif which Calls itself the n y cheesecake company has introduced what it claims is a unique wrinkle a portable Frozen Choe Sesaka in a stick not to be outdone the fast food Market is also capitalizing on the less is More theme Kentucky Fried Chicken now offers portable Chicken Littles sandwiches. Americans hold a special place in their hearts for favorite snacks Tomkies addicts sighed with Relief when the recent strike against Continental baking co. Ended and the product reappeared. More than 40 billion twinkles have been sold since their inception 57 years ago according to the Popcorn Institute a Trade group of the 100 plus flavors available to Popcorn lovers who consume almost 11 billion quarts yearly the old standbys cheese and Caramel still Lead the Flavoured Popcorn category but even is favourites flourish the quest for innovation is relentless the snack food Market is variety and indulgence driven said Chris Sinclair vice president cirn3 keying for Filo Lay in. Brr. Room to Fnu or a it Comer to flavors the . H a hey chocolate co Foron. A new carv1yli.tr d � Iun in september its or competitor. Tir recently completed the intr Duclion of offerings kudos a that comes in Thror. Till Crint flavors and i a la. Chocolates Pacl Igod to match the Chan re occasions the two companies Are fighting for Leacle i Iii of the chocolate Candy Maler pack and a successful product could prove decisive but Hershey to 1 Baiei is still Reese s a annul butter cups while its put Tan foods Lay s introduced Jalapeno and Cheddar potato chips and sales increased 15 percent frito sales increased 12 percent with the introduction of a Chili cheese flavor All told these three flavors have brought the Pepsico subsidiary More than $250 million in additional revenues but the company suffered a setback last car Tho failure of its Complex snack Lino a series of products intended Lor adult customers who want morn nutritious snacks. But topples a Cracker like product with a potato base and cheese lopping has been renamed Cracker san and is being test marketed in to is we still feel there is a place Lor this kind of snack food. Sinclair said the proportion of mindless munching has realty changed said Doyle of the consumer network now people think about what they re eating " As Tho population Ages she torn god they want heavier foods like meal or meal and vegetable combinations. Because snacks double As meals and they want them to be healthy and taste Good " with adults snack my More and endless product introductions possibilities multiply and the result Are an advertiser s dream according to advertising ago advertising in me confectionery snack foods and soil drinks category totalled More than $1 billion m 1986, the Job of advertisers has been made easier in part by Iho increasing emphasis on nutrition. Many groups a a Rushing to reassure Consumers of the health ulness and wholesome nutritional value of their products in their promotional material the chocolate manufacturers association and the Popcorn Institute Lor example give numerous nutritional and medical details about their products. With nutrition becoming More important makers of meat snacks Are about to have their Day in the Sun Goodmark foods inc. Producers of meal Slicks beef Jerky and pickled meal snacks has Long been the Industry Leader in these three markets with a larger share than Iho not six Compeli lors lumped together said Al Blalock a spokesman Lor Iho company but Goodmark is feeling the heal of new Competition this year George a Hormel & co introduced a line of meal snacks with a $2 5 million and Campaign geared primarily to the grocery Trade and women s publications unlike other meat snack marketers who pitch their warps chiefly to men Hormel is going alter women who shop in supermarkets where one Quarter of meat snacks arc sold the advertising emphasis promotes the preserved meats As a legitimate family snack alternative one that will make your cookies crumble and give chips something to got rut led Hormel s ads contend that their meal snacks have Hall the calories and twee the protein of one ounce serving of potato chips and arc 25 percent lower in lat than the leading meat stick even pizza has t escaped the nutritious snack my Boom. Eleven months ago tree tavern pizza of Paterson n a which Sells a variety of Frozen pizzas nationally began marketing 16-ounce and 10 ounce sizes of Pinsoy an organic cholesterol lactose and butterfat free whole wheat pizza topped with Tolu Mozzarella. Pinsoy is the no 1 Selling item in health Lood stores Frozen foods Section said Louis Francia. President of tree tavern adding that supermarkets would probably be his next target. Tuart 1.1988 the stars and stripes Page 15
