European Stars And Stripes (Newspaper) - February 20, 1988, Darmstadt, Hesse 5 acres of store hyper Mart comes to Texas Thomas c. Hayes new of k times filant supermarket and discount store furc.i1 Mlo one and spread across live acres of ii Mas suburb of Garland. Olfers a vision old w millions of Amo icons May shop in lha these for i Iarj hypermarkets have Long been popular i neurons Cuilhe malls Wilhour Walls now appear to be catching on in inn la Vlod slalom. Whore Bolh american and i or. Idlers Ard Belling thai Consumers will Lovo the Low prices and to Opportunity to Lind almost anything under cup i i Ixia Wilh car tins of merchandise lowering 22 Loel Tygh and 70,000 part Xii cts ranging Dom televisions to graph lat to Tulip bulbs me h per Market in Garland called hypo Marl Usa. Com omit to intimidating to shoppers Bui instead Laroy and Violet weeks Long Wilh thousands Al o her shoppers clearly were having inc Lime of then tics Ita of her Day. The Low prices alone would make it , but the variety is real said weeks a retired a Clingy worker visiting from Iho Houston area. Mis act is Iddoo toll whom to build one in Houston " she will gel Tir a wish Toler this year another company has just announced plans to open a hypermarket in that cily and Many Orriols arc gelling them. Loo. Since opening in Lale december the Texas venture Wai wort Stoios inc. And a local partner Iho Cullum cos. Has drawn Mote than 60,000 shoppers a week according la Osl Malos. We re real excited said David Glass Wai wart s president and Chiel executive. La s been very Good " Erma Bombeck 111 91i 1�m e l Iii i re i i i i ii a i it?.y,.,v. a a Tiu thin a vision of Bow millions of americana May shop in the be decade or Watt Tulyar be Totth melt nearby highways have been jammed every Friday night and saturday As Huga crowds demonstrated that a store big enough for live Loo Ball Fields Wilh 48 checkout Linos. 2.000 shopping carts and parking spaces Lor Small. I Wal Mart and Cullum. Whoso Tom thumb supermarkets dominate the Dallas Maikel meet their Light filed Cost plans and the weekly shopping Haflick slays above 50,000. It should be enough to make this 220,000-Squaie-Lool store a Success. Experts say a hypo email Usa store Musl Post annual Salor. Of too minion to Mako Money a figure Wal Mart executes do not dispute. While Wal Mart Olli Cial caution thai in will be a year or More before they know if their approach works Waller f. Loeb. A retailing analyst Al Morgan Stanley s co., believes thai hype Maikels will Piol Feralo. The blend of food and Genera merchandise will be Onk emely important to the future growth of retailing he said predicting that Iho annual sales of Iho hype Marl Usa Here could climb to 1160 million 1990. These bigger stores probably will cannibalize business of other Lood and general merchandise Wai Marl Al Licals snid thai in their approach proved successful they planned to Dot the nation s Olios with the giant stores. A second opened on Jan. 25 in Topeka kan., and wat Marl has two others scheduled to open in the fall one with Cullum in Arlington. Tex. Near Dallas and another Wilh a different grocery partner or on its own in a is. Louis suburb. Despite comparatively High costs Lor labor land and distribution Glass said that hypermarkets could succeed in now York cily. Up Thoro you Don l need the space for parking in Many places because of Public transportation he said. High population density is another plus he added. Even so. Wal Mart has no immediate plans Lor the new York area. Instead in will concentrate first on the South Southwest and Middle West. Selling groceries along with general merchandise in huge a lords has been common in Europe let decades. Bui eur Marche a French company Hal was Iho firs to iry to transplant the concept to the United slates has had trouble Makina Money Al its three year old 200,000-Square-Lool Bigg s store in a Cincinnati suburb. However us main problem has Boon controlling costs and riot a Lack of consume analysis say. Even though eur Marche has scrapped plans Lor expansion in the South and Soui Wesl. It is Buik Jing a second Bigg s in the Cincinnati area and other French companies Are entering the american Maikel. Carrefour. The largest hypermarket company in Eui Ope with sales of $9 billion opened a store last month in Philadelphia ii also Hopes to build another in Setauket n. Y. Meanwhile another French company Buchan plans to Pul a store in Houston later is yea/1. A handful of american retailers including Fred Meyer in Beaverton ore., Meijer s in grand rapids mich., and scr Wegmann s in new Orleans also operate Large combination stores. Although they Are increasing the size of their stores most Are a Lull smaller than typical hypermarkets. K Marl and brunos a grocery company based in Birmingham ala., also have announced plans to open a hypermarket this year but have not Yel disclosed lha location. Dealing with he Media has become such an Imp land Parl of our lives that Many of the major companies Are grooming spokespersons who Aie named to speak to . Our inc dip ailment has a design Ald spokc5xr Fin who looks Iho camera in inc Eye and assesses the damage Iho estimated Cost of the bla2 and How it go stalled he replaces firemen of Iho past who yelled. Gel those cameras Oul of Here or i m going to kick lawyer net As spokespersons Lor their clients act cols Iron Lor stars and press secretaries Peak Lor the president and the first lady ii occurred to me Hal there Are a lot of professions Hal would do Well to use promos Shonat go Between. Two Oldhem air Loo Ball and baseball learns. I Walch cd a too Boll player being interviewed the other night who when asked Aboul the sir elegy of the game said we came Here to play i think i already know thai the interviewer persisted could you elaborate on ihat7" the ballplayer answered i think in says ii All baseball players Aro no much belter Al common dealing. No matter if they re questioned on their views on Contr let negotiations whal they feel at us the learn moving to the West coast or the disruptive fans they Roll a wad of tobacco around their Mouth spit and mumble i m feel Good presidential hopefuls should never be allowed to speak Lor themselves. They re self Des Truclio. A spokesperson Lor them would never end up saying things like. A you think i m a Womanizer Ihen follow me around " television is never kind to the official who Levels because he knows a lot Aboul the subject he can communicate Wilh the Public. A Case in Point was the National aeronautics and space administration authority who announced the Normal process during the countdown is thai the countdown proceeds assuming we Are in a go posture end at various Points during the countdown to lag up the operational loops and Ace to face in the tiring room to ascertain the project elements that Are Monji Orang the data and that Are understanding the situation As vie proceed bib still in the go someday Down the Road i Hope to sea Media proletariat ironing Lor most of the car dealers who appear on television 10 sell their own cars the ones who. Appear with dogs and children and Are dressed As clowns. Superman and or. T to loll you they re dealing like we be never dealt before until thai Day. Yogi Berra will sound like a Harvard scholar. Page 16 the stars and stripes saturday. February 20,1988
