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Publication: European Stars and Stripes Sunday, September 18, 1988

You are currently viewing page 18 of: European Stars and Stripes Sunday, September 18, 1988

   European Stars And Stripes (Newspaper) - September 18, 1988, Darmstadt, Hesse                                Page 16 the stars and stripes business news Trade figures should t move Buck up much the release of but tar Ihan expect cd . Trade Fig urn gave a Short lived boost to the Dollar last week bul Don look Tor that announcement alone to push the Buck above August s 1.90 Mark level. I you cashed in some dollars to spend on the Economy Friday when the military Exchange Rote reached the week s High of  Marks to the Dollar Odds arc you made the right move. The military rate always a Tew pfennig below the Money Market rates quoted in International banking circles will hold steady through Mon Day bul there s a Chance it will Drift slightly lower in ice in the week. The military rate of course fluctuates in con Cert with gyrations on major currency exchanges and a week s end the Dollar was losing a Little value against the Mark on world markets after touching highs above 1.88 Marks wednesday. At he Start oblast week the Dollar was trading in the neighbourhood of 1.8483 Marks but it shot up about three full pfennig on wednesday based on the release of data showing that the . Mer Chandise Trade deficit shrank by a whopping27.9 percent in july. The Trade deficit for july fell to $9.53 billion from si3.22 billion in june thai s the lowest by Randy Mcclaln monthly deficit recorded since december 1984 when the . Merchandise Trade account was a Mere s3 billion in the Hole. July s figures could he revised upward at a later Date some currency traders believe but at midweek an otherwise sluggish currency Market latched onto the up beat Trade report As a Good reason to gel excited. The Trade figures were much belter than any analyst had  american banker in Frankfurt said the expert were looking for a figure somewhere be tween $10.5 billion and $13 billion. When the Delici turned out to be in single digits currency markets celebrated by driving the Dollar higher. It was Good news simply because the Trad and budget deficits have been so big and the Market wants evidence thai they re making a dim Buck according to one trader in London. To Ever. On Friday the Dollar cased off its High against the Mark to Trade in the Vicinity of8740 Marks at mid morning. The Buck had closed on thursday in Frankfurt at 1.8763 Marks. A Frankfurt analyst said and of the week declines were fuelled in Large part by traders fears of Central Bank intervention. The Federal Reserve system sold dollars for Marks both wednesday and thursday and traders speculated the . Bank entered the Market at the request of West Germany s Central Bank to hold the Dollar below 1.88 Marks. Many analysts expect the Dollar to Trade for the Short term in a narrow Range Between 1,86 and  Marks with Central Banks flexing their Muscles whenever the Dollar dirty with the Tipper end of that scale another reason for the sluggish Dollar is continuing uncertainty about the direction the . Economy will take in the months ahead on Frankfurt banker said. Until traders believe they have a better handle on what is going to happen to . Interest rates and economic growth the Dollar is Likely to  t expect any drastic moves up or Down. In Frankfurt Friday the British Pound dropped to x 1,6743 at midday after being As High As si.6975 earlier in inc week. The Londo banker said weakness in the Pound was being caused primarily by the Market s nervousness Over inflation in Britain the Dollar s improvement against the yen was somewhat muted last week because the . Trade deficit with Japan widened slightly. Fresh pizza test launched at Darmstadt Schweinfurt by Deedee Arlington joke Knisch Lautem Bureau convinced that american style i Zas will cure a few cases of homesickness within the . Military Community overseas he army commissary system i testing the Sale of take and bake pizzas in nine of its 84 european local ions. Ask any american living in Europe what he or she misses most from Home and Chance Are that they la include a Good pizza on their list said do disc Gomes army commissary spokeswoman. In Storc pizza outlets opened for business sept. 13 at army commissaries in Darmstadt Ai d sch Winfun West Germany. Seven other outlets will be launched before the end of the month but no hard and fast schedule is being followed comes said. The test will go on for an indefinite period of Lime. Other commissaries slated for inc test arc Augsburg. Berlin Bretner Haven filth Hanau Heidelberg and Wiesbaden All in West Germany. Papular with civilians stateside since the Early 1980s, the concept of creating fresh pizzas in stores for baking and eating at Home was introduced in the military super Market system in inc United Stales three years ago. Custom food co., represented in Europe by trans european marketing will provide the fresh pizza dough employees and in Storc training to operate the program. The Birmingham  custom food also handles in store pizza sales at military commissaries in the United slates and at Pacific bases in addition the company operates similar pizza operations in several civilian supermarket chains including Safeway Lucky foods and Rosaur s. If successful at the test locations the pizza program will be expanded gradually to other army commissaries in Europe what Well probably do is try it for six months and then sit Down with our District managers to see what they think. We will never say we re going to put one in every other commissary  said Richard Walker chief of the army commissaries merchandising and marketing Branch. Fat Amistadi of acs foods inc., the Parent company of custom food said the firm agrees with the plan for slow steady growth because it ensures we can live up to Quality  a spokesman for the air Force commissary service said last week there Are no plans to introduce the concept in its european stores. The army s Tysl will include inc Holiday season in november and december a traditionally poor season for pizza sales. If you can hold your own then you should be Able to hold it through any time of year Walker said. Commissaries in the United states with average Tola sales of $3 million per month typically sell Iso fresh pizzas a Day am Sudi said. He expects pizza sales to equal. And even exceed the 150-a-Daymark in some stores in Germany. In inc Darmstadt commissary a store averaging 1474,150 in monthly sales 102 pizzas la Balco at Home were sold the first Day. Customers at the  which averages 1843,989 each month in 63 l Emryn pm tier. Perl re cake foreground and Dunn Licurski prepare pizzas at the Darmstadt commissary s new pizza stand. Sales bought 174 pizzas when sales kicked Ofton tues Day Piza lovers will be Able to choose Between four styles of crust thin wheat thick and deep dish plus a variety of toppings said Peter Fleming chair Man of trans european marketing. Among varieties being uttered arc pc Croni italian sausage Canadian Bacon mushrooms red and Green peppers pineapple and Black olives. Prices Wilt Range from s2.99 for it thin crust pizza lopped with cheese to $6.72 for a deep dish pizza with everything on it Amistadi said. Each Topping will Cost about 3d cents. Thick and deep dish or pan crusts will Cost an additional 65 and 83 menu respectively Over the Basic pizza Price. Amistadi said the overseas prices will be slightly higher than those paid in the United Stales because of increased transportation and Supply costs. People in Europe missing plane on lowered trans Atlantic fares by Leonard Hill assistant features editor the military Community in Europe won t Benefit from the latest fare wars Over the North Atlantic. Rea son the wave of Price cuts triggered by pan american world airways last week relates Only to flights originating in inc United Stales. The Best buy with maximum travel flexibility for americans stationed in West Germany still is the discounted defense department Tariff available for travel daily on regularly scheduled european As Well . Carriers. Military charter flights also Are available. Additional special fares Are available from travel agencies for trans Atlantic flights from the United kingdom Bel Gium Luxembourg and the Netherlands for a two month period starting oct. 16, several major airlines Are slicing prices to some of the lowest fares in recent years from the United Stales to London hoping to stimulate traffic. Trans Atlantic travel has been relatively stagnant throughout most of this year because of the Low Dollar. Pan am announced i n new York that it also was reducing prices to 22 other european tiles by As much As 30 percent. A round trip fare to London from new York Washington Detroit and Miami is being offered by financially strapped pan am Tor $298. The lowest previous fare was j5qb. The airline in a parallel move is seek ing to sell its profitable latin american routes to Gen Erate Cash to slay in operation through the Winter the associated press reported. Various conditions such As midweek travel no re funds and Advance Purchase requirements Are linked to those fares. American airlines Northwest airline and trans world airlines said they would match the fares in those markets where they compete with Panama  
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