European Stars And Stripes (Newspaper) - September 19, 1988, Darmstadt, Hesse                                Making Bucks with Sis Boom Bah Byren Stutzman United press International a s sure As the arrival of autumn is the right of boys in helmets and pads knocking each other Down and girls cheering themon. If football is the Yin of . High school Lite cheer leading is the Yang a $100 million to �200 million a year Yang. . Herkie Herkimer the millionaire inventor of the Pompon controls much of the Industry. In june a new York investment group bought the live cheer leading reeled companies he founded in a Deal world $45 million. There Are 600,000 cheerleaders says Herkimer. 62. Of Dallas who still controls he companies. He estimates his companies will Gross $50 million this  re the biggest in the country. We re probably As big As All the others put  one of his companies is National cheerleaders association which conducts 300 Check leading clinics a year High school and College slide nos Hock to them. This year 100,000 people signed up Herkimer Saya. During a week last month mod High school and College cheerleaders so armed Over the Southern methodist University Campus on the fourth and last night of the clinic. The Lemper Aluc Hung in the 90s, but hundreds of parents