European Stars And Stripes (Newspaper) - November 29, 1988, Darmstadt, Hesse                                Magazine Janot Rondel a waitress at the Margartt Avitie restaurant tar in capitols calif., Ana seat Clemon the bar manager make a videotape As part at a two year federally financed responsible beverage service project not by Kathleen Teltsch new York Timas the Bounce Margarila cocktail in a Glass resembling n Iro sled fishbowl is no longer. Served inc Pilola Cavil. Al the restaurant bar whore it won Tamo. Double scotches Are out too. Instead patrons Are politely Ellered new non alcoholic beverage menu our Marga Tilas wore a i Cestive _ presentation but three ounces of Lebuda plus triple Sec was Loo much alcohol Al one time said sol Clemon bar manager of the Margarita into restaurant bar. It is one of six taverns and restaurants in Capitola area that Ara participating in a two year is Urey. Federally financed of whether new policies on serving alcoholic beverages and training Lor personnel can slow patrons drinking and reduce Drunken driving James of Mosher a lawyer who is directing Iho undertaking or the san Francisco general Hosp fal trauma foundation said the program the responsible beverage service project looked beyond the individual s behaviour at the social and Community factors that contribute to alcohol  Are a society hat encourages drinking and Al of relies heavily on driving or transportation lie said  incentive have developed Iri years for Liquie providers to Chango Shpir practices. Penalties or Drunken driving have bean toughened the Legal responsibility of businesses has been broadened and liability insurance . Earlier Mosher helped Lowzik up a smaller project at a Navy club in san Diego that reduced by about 45 percent the number of patrons leaving the bar inbox rated without reducing prof its one change was amazingly simple the bar slopped serving Beer by the Pitcher. Usher said the new study was the first. Covering a Community with cooperation irom Law enforcement officials businesses and residents. When heard about the program it had Margar Taville i Itlen 91 Over it Mclernon. The bar manager said As he sipped his preferred daytime beverage a mixture of. Cranberry and pineapple juice. What we have Here is a unique combination of Sand and tequila and the focus on margaritas made us really concerned for our patrons he said. The typical weekend customer drives Here from san Jose Over a treacherous Highway spends All Day on the Beach in the Sun drinks Beer and when is ready  and Tun we re a not bar and it brings out the Best and the  to Capitola a Seaside Rescorl in Santa Cruz county  Jose. Iho 10.000 residents �0 percent of whom Aio retirees had for months clamoured for measures to curb Row dress on the Beach and along the Esplanade where Many bars and restaurants Are. So Iho situation was Ripe for the responsible beverage service project. Bartenders table servers and managers Are Laughl about the effects of alcohol in inhibiting brain inn Ikins and motor. Responses. Servers learn How to assess a Drinker s condition and capacity and How to slow drinking by encouraging socializing As Well As consuming of nonalcoholic. Beverages and food. The classes Are conducted by James a Peters president of the responsible hospitality Institute in Springfield mass., a non profit research and educational. Organization established in 1983 to provide Legal and social awareness programs torte hospitality Industry in this country / Canada and Australia. We train servers to intervene Bolo re a Drinker becomes intoxicated beginning when a guest enters the establishment and the server has an Opportunity to make a Good  Powers said. The greeting the order taking and the serving Are All opportunities to guide the guest through the evening to drink.  All 60 employees Al Margar Laville Are taking training. For Drivers there is a new non alcoholic beverage menu including he Cranberry pineapple drink that Peters helped prepare. When a guest orders another drink the new policy is to slow us delivery. There is increased emphasis on not scr wig alcohol to underage or intoxicated patrons. We have Learned to Pace the drinking by buying Lime said Janel Randel. A waitress with a degree in clinical psychology who will become a its Cher Era inter Afler Iho local pro Jeef ends As closing time approaches the new policy is to lower tile music level and brighten the lights to encourage conversation and to signal guess that they should be preparing to leave. Another new goal is to increase food sales and the restaurant s decor is being refurbished to that and. The income of restaurant bars in he area usually depends More on liquor than on too i but  s goal now is 50-50, said Mclemorg adding we re proud of our  As part of Iho study i search personnel observe patrons in Iho liquor serving establishments questionnaires Ara also used to learn How much liquor was consumed and How qty wkly. Evaluations made before the in aiming project help Supply a basis Lor comparison. The $650,000 study is supported by the Henry j. Kaiser family foundation she Federal centers for disease control and the National Institute on alcohol abuse and alcoholism. The Experiment is being monitored with the Hopo of introducing it nationwide. The project will be evaluated by Robert Saltz of the prevention research Conler Al Berkeley and Mosher will then write a manual that Iho trauma foundation will Supply toothed communities that want  the study covers Only six businesses in Santa Cruz and Monterey. Counties the training is open to any server in he two counties which have. 1,100 liquor serving  in All so Lar 120 poop c irom More than 50 bars and restaurants not covered by the study have received the training Mosher said. Indeed several businesses recently. Promised in an agreement with Capitola. Lii vials that All their liquor servers would take the training said Steve Burrell City manage the project has become a catalyst for Community change said Gloria Irby director q the substance abuse division of the Santa Cruz county health services Agency. Otherwise it would have taken us years to accomplish our goals t Don l. Think we had any kind of dialogue with the Industry  Tom Brezsny executive director of the Santa Cruz area restaurant association said that while some businesses remained resistant to change an Overall turning Point was teacher last year when. Peters called a meeting Over Coloa and. Croissants bringing together Law. Enforcement officers representatives from alcoholism treatment agencies and restaurant owners. We discussed what we needed to do  responsible beverage serving he said. We even had Ahl Kofl parly in december to launch the responsible beverage service project and 400 people came. There were no lectures no grim pictures of car crashes the traffic police were in uniform offering free breathalyzer tests. People came and had fun and Learned they do no have to be antagonists Ami we gel More done working  tuesday november 29,1963 the stars and stripes Page 13