European Stars And Stripes (Newspaper) - November 29, 1988, Darmstadt, Hesse                                Listen up by Ben Steelman. Wilmington . Morning Star. Many people read while they drive some without tatting heir eyes off the Road ii makes an eight hour trip a real Short one said Antoinette Campbell the books they Toad Arn audiocassette Ellen narrated by Well known actors or even the authors themselves. A limited selection is available at stars books on cassettes Are booming and stripes bookstores "1 listen to them a Tot because i m in my car All the Lime carting my kids around said Sally Ann Harris. It s great in you Don l want la listen la the radio All the  Campbell will also pop a Book cassette in her player at Home while she s working in the Kitchen. I love thrillers and spy stories. Hunt for red october and red storm rising those were  she said. Mysteries i love lord Peter Wimsey and Antonia Fraser s Jenny books. But i la listen to anything Dorothy Parker speeches 1 never thought i d pay attention to. I even Learned to like Noel Coward Campbell Bald. Readers like these or rather listeners like these have made books on cassette one of the fas Leal growing sectors of the publishing Industry. Between $200 million and 1250million Worth of such tapes were sold last year according to audio publishing report a monthly Trade newsletter talking books have been used by lire visually impaired for decades. However sales of such titles to the general population began to surge Only within the Las 10 years thanks to such developments As the Light compact  increase in apes coincided with the rising. Popularity of Walkman portable tape players. Equally  seems. Is the automobile tape player. " " " " among the earliest cassettes to win Success were the so called motivational titles those offering tips an effective management or salesmanship or hints on personal growth and fulfilment. For women the slim forever tapes Are by far u most  said Richard win la who operates bookstores in Wilmington and Southport . For men. Anything with sales in the  such tapes remain the biggest Sellers Al b Gallo Wilmington said Karen Melz the assistant manage among their most popular lilies she added Are tin from the subliminal persuasion self hypnosis series such As weight loss with Barrie Konicov. Warning the cassette s cover notes. Do not the sell hypnosis Side of this tape while driving an automobile at Walden books in Wilmington fiction titles Are among the hottest Sellers said Laura Murphey the store manager. Her shelves Are stocked w la Suft setters As red storm rising by Tom Clancy read b actor f. Murray Abraham or Clancy s latest thriller. Cardinal of the Kremlin read by former Al a she David Ogden stiers. ,. At b Dalton and Walden books browsers can als Lind such Best Sellers As presumed innocent by so Turow read by actor John heard the Prince of tic by Pat Conroy read by actor Richard Thomas or j the Cane spy thrillers read by sir Alee guinness major publishers Are pushing ape to fees. When random House published James Michener s Alast this summer Lor example ii released the cassette version read by Mission Impo Siote co Star Peter Graves at the same time. Many stores feature Boti hardcover and tape editions in the same displays Simon and schuster which entered the audio Asselto Field about Lour years ago issues of five to seven books on cassette each month and h list of More than 20qtitles.yprices Range from $5.95 for the Book Ari Cassel package of Gail Brewer Giorgio s the Elvis alive to $29.95 Lor the unabridged tape version of Stephen King s Trie Gunt Lohler read by King himself. For or. Titles 18.95 to s9.95 is average. Agog Over Gadget last year americana spent $7.t million on Kitchen gadgets. Page 14 the stars and stripes by Michael Decourcy Hinds new York times. There s a new Kitchen Gadget coming your. Way. You May to determined to halt the accumulation of gadgetry in your cupboards but retailers know you will probably fait. Even now they Are stocking their shelves in anticipation of Holiday Gill shoppers who Are insatiable Consumers of anything with whirring Blades or a heating element. Hopes Are High for example Lor the salad shooter a hand held processor that shreds vegetables and other foods for the new Staples of the american diet salads. Lacos and pizzas. It s supposed to be just the thing for people who can t be bothered to drag out their food processors. ".-.--. Americans love Kitchen gadgets. Last year they spent $7,8 billion on kitchenware and accessories including gallery operated spice Racks electric Apple peelers Tea blenders ice shavers and specially pans thai Cook Only eggs or Only cheese sandwiches or Only hamburgers or Only Chicken or Only potatoes. Gadget sales Are expected to contribute to a20 percent growth in housewares sales this year and again next the most remarkable thing about Many of these products merchants and designers readily admit is the Way hey Migrate nearly nonstop from store shelves to Kitchen shelves with barely a pause on the counter nonetheless every year 1 in 10 families replaces a working toaster or Cullee maker with the latest models. And Over every four or live years affluent families. Replace Ait their Small appliances according to the. National housewares manufacturers association a Trade group. Many theories Are offered or the obsession with gadgets lower expectations for Gadget gifts said a consumer behaviour specialist changes in demographics food trends and marketing said an Industry spokeswoman fantasies about food and family said a psychotherapist. And of course the thrill of finding something new that works your Haw Aiice ice Shaver makes the damnedest delightfully Defelious daiquiris Everl Robert Gunderson of Sacramento, to the manufacturer Back to basics products of Sandy the $25 machine shaves ice into a soil and Fluffy texture for drinks and Snow Cones. I. A a americans have an insatiable desire to buy Nei products said Raymond h. Turner a vice preside Toast master in Columbia to to Chase gadgets much More than people in countries. I Don l know in that s Good or bad but it More Tun that Way he said. Should american manufacturers spend their resources on More worthwhile products Wail a minute said Stephen a. Greyser a professor of consumer marketing at the Harvard business school. One person s Tad is another pet Usall Gadget. What s Imper land Here is that Consi behaviour drives the development of the  take the Low technology salad shredder seven companies Are Selling versions of it. National pies industries of eau Claire wig., is promoting its Sala shooter with a multimillion Dollar advertising came the salad shooter tries to exploit two trends m people Are eating Saad and More Are keeping the Bulky food processors in storage. We looked at the growth of the salad situation we saw that people Don t like to drag out their foor processors every time  a salad said  the company s assistant direct of Sal. Presto s product is about 10 inches tall and 6 in across so it is Lally easy to handle and it fits inst utensil drawer the Price about $30, is meant to b to the Gill buyer in an informal test of the Gadget in making two. Salads in did h Good Job shredding carrots and silk mushrooms but ii turned half a head of Lornaine in into Mush and mangled two firm Plum tomatoes. Experience in using Tho machine May improve the results but hand hold food processors Are clearly match Lor Lull size processors ii these shredders make it into the american uts drawer for the duration of the salad Craig. It will by result of demographic changes said Al Berry a f speaking Lor the housewares manufacturers association. She said the popularity of Lime saving gadgets grown markedly As More women have taken jobs tuesday now