European Stars And Stripes (Newspaper) - December 9, 1988, Darmstadt, Hesse                                Page 4 the stars and stripes Friday december 9,19h8 Miller using Light hearted  Lite Beer new York a Miller brewing co. Is going after younger drinkers wish a pair of television commercials for its Lite Beer that parody traditional con Sumer product adj. Including rival Bud Light s ads with spuds Mack inc. In one of inc ads Ihal arc to debut sunday night a Clay Monk cd elephant and lion dance with a Lite Beer in hand while an announcer says three out of four party animals preferred inc taste of Miller. Lite.". Find Light which has enjoyed double digit Sale growth rec Nily his Juta Jdc spuds As the original party animal in Sis ads. Stroh s Beer also has a com Mercial that pukes fun at spuds taut not at Advertis ing. Lite remains Llu dear Leader in inc Lite Beer category but Miller executives Hope the new ads will prove More appealing to drinkers Ages 21 to 25 who May not relate in the sex sports stars in Lite s 15-year old Lasics great less filling Campaign. Miller says in Lias no intention of dropping the All Star Campaign. The ads will run concurrently said spokesman Bob Bertini. In addition to the party animals the new 30-Scc-Ond ads use animation and offer irreverent parodies of Well worn and techniques. I m not a Beer Drinker the smooth talking celebrity spokesman says in one of inc new ads but play one on to we Are taking the position As a Leader in the canc Ory  we Nave to stand out and take  Bertini said from Milwaukee. We think viewers will respond to  he said the ads will be placed principally on told night television shows hat tend to attract Young adults. Lite sold 19.2 million barrels in 1987, second Only to Budweis or the Overall Best Selling Beer at an Esti mated 50.1 million barrels according to the Trade publication Impact. But Lite s sales were Flat in 19&7 for the first time in More than a decade while Bud Light sales jumped 21.2 percent to 8 million barrels. Impact said. Bertini said Lite sales arc up this year but its sates to the 21-25 age category have not increased. These Young adults May Noi recognize the retired celebrities in the regular Lite Campaign but they should like the irreverence of the new ads he said. In one commercial a voice announces the new m Iller Lite commercial backed with research a Man with Cash stashed under his sports jacket attracts some interest from two pretty women As the announcer says studies show that you re 79 per cent More Likely to meet an attractive woman while drinking a Lite Long neck. And carrying is million cash.". In the and with inc party animals the announcer notes that Miller Lite is the Light Beer., without he go " both spots end with the slogan Only a Beer that tastes this great could do a commercial like  court lifts stay on most of Calif rate measure san Francisco a califor Nia s supreme court agreed wednesday to hear insurers lawsuits challenging the rate reduction initiative proposition 103, but allowed immediate enforcement of All major provisions except a 20 percent Rollback in Auto insurance rates. The portions of the measure that the court allowed to Lake effect will Force companies to base insurance rates Pri Marily on a Driver s record and experience and repeal an exemption from slate antitrust Laws for insurance companies. Harvey Rosenfield chairman of voter revolt and author of she measure said he was disappointed Hal the court did not also allow the Rollback in rates. But he said he was excited that some provi Sions will Lake  the insurance Industry Side one offi Cial said he was disappointed that the court s prior stay on the Clire measure had been modified at All but added that the court s blocking of the Rollback was a Posi Tive sign. At first Blush we re pleased that the court will hear our arguments bul we feel the briefing schedule is More relaxed than we d i Ike said John Kozyro a spokesman for fireman s fund insurance cos. Nodal has been set for a hearing and we hoped for a speedy Resolution to the  the justices indicated they would not hear Oral arguments until february the court voted 6-1 to hear the Case. Attorney general John Van do Kamp who is defending the measure in court called the court s action the first step to Ward full implementation of proposition 103.". The court had blocked implementation of proposition 103 on nov. 10, two Days after voters approved in ii was the Only one of five insurance related initiatives that passed. In wednesday s order inc court left its stay in place Cor Only two of the measure s numerous provisions. One which is the Central targe Loftie lawsuits would reduce motor vehicle and property insurance rates 20 percent below november 1987 Levels and freeze them until november 1989. The Only exemptions would be for insurers that could show a substantial threat of in solvency the insurance companies lawsuits contend the Rollback and freeze arc an unconstitutional confiscation of the insurers property because they do not Lake into account a company s continued ability to make a profit. The other provision Hal remains blocked would require the mailing of notices announcing inc formation of Al non profit corporation to advocate insurance Consumers interests. Insurers contend inc corporation violates restrictions i California 5 Constitution. Among the provisions that will be Al Lowed to take effect Are a requirement that Auto insurance Rales be based primarily on a Driver s record and experience rather than place or residence a ban on cancellation or non renewal of Auto policies except for failure to pay fraud or Art in crease in the risk and a repeal of the insurance Industry s exemption from state antitrust Laws. The court s order appeared to support tic position of inc state attorney general and private sponsors Hal a stay of All portions of the measure was excessive be cause most do not threaten the companies with any immediate measurable Finan Cial harm. Rubbles9 Rev it up entertainer guru do Rivera kit and businessman Mal Colm Forbes suit up to Lead motorcyclists Down new York s Broadway to a taping of the a Credo  the show introduced hubbies or Rich Urban bikers. Coeds say raiders streaked too far Ann Arbor Mich. Api sorority Sisters whorehouse was raided by nude fraternity members filed a criminal complaint wednesday saying the prank panty raid was frightening at a time when several Campus area rapes remain unsolved. Fraternities frequently pull pranks on sororities said Michel Knapp president of the 117-Mcmber Gamma Phi Bola chapter. But this went Loo far. Quite frankly the women were petrified hearing strange men pounding on their doors especially since there has been a rash of rapes on Campus recently. Police say they believe women Are responsible for As Many As 14 rapes on and near the Ann Arbor Cam pus since september 1987. The last rape reported near inc Campus was oct. 18, sgt. Tom Caldwell said. Most of he assaults for which no arrests Hare been made. Occurred inside buildings. -. The panty raid occurred in the Early morning of. Nov. 29, Knapp said three or four nude fraternity members entered several bedrooms stole lingerie and asked girls to sign their posteriors. I was stunned and dazed said Amy Long 20, Oblong Island . "1 could smell the alcohol on him and he kept asking me to autograph his rear except he used More vulgar  said in May sound like a prank but it is More serious when you consider the invasion of privacy. They had no right 10 come into my room and go through my personal  Knapp accused police of dismissing Ilas a fraternity prank. We arc upset that the police did not seem to Lake us seriously she said. Caldwell said officers tried to Lake statements at the sorority House and from Daric Kuppr the House Mother but were denied entry and told the incident had been reported to Campus authorities. The House Mother would not allow the officers in Caldwell said. Then she  and criticizes us or nol taking any action.". Caldwell said prosecutors will consider such charges As unlawful entry indecent exposure and theft