European Stars And Stripes (Newspaper) - March 2, 1989, Darmstadt, Hesse                                Thursday March 2, 1989 the stars and stripes Page 5 Gidd Yap Cincinnati business executive George ii Cusco lakes a ride on a Carousel in $200 million mall opening this Wyek in the Ohio City. The null one. Of the largest in the United slates features an entertainment Center. 5m o be i Ess i g a Rette out in 5 new York not the . Reynolds tobacco co. Announced tuesday in had halted test marketing of its smokeless cigarette a product that cos hundreds of millions of dollars to develop and that generated a storm ofor Otcel from health groups. The cigarette. Premier was introduced in Arizona and extern Missouri in october. Analysts said Rey nolds discontinued the cigarette because Consumers decisively rejected it. This product was doomed from the Start because of unacceptable taste and unacceptable smell said Ema Nuel Goldman an analyst with Paine Webber inc. In san Francisco in addition to that you needed a Blowtorch to Light  the decision Marks the first major marketing move by Kohlberg Kravis Roberts & co., the new owner of per Nabisco inc., which owns Reynolds tobacco. The new York investment firm completed its s24.88 Bil lion acquisition of or Nabisco earlier in february. Reynolds denied thai the company s new ownership. The debt incurred in the takeover or changes in manage ment were factors in the decision and analysis concurred. Since the takeover there has obviously been More focus on Cash flow but test Market results were so bad it did t matter who owned he company said Law rence Adelman an analyst with Dean Witter Reynolds inc. The previous Rwjr management might have been More committed to the product and tried to modify it in some Way but that s  the decision is a huge setback for Reynolds Tobac co which controls one third of the Domestic cigarette Market with major brands like Winston Salem came and Vantage. Sales of All cigarettes have been declining about 1.8 percent n year in the United slates since 1982, Rey nolds had hoped Premier would revive cigarette sales by providing smokers with cleaner enjoyment while not antagonizing non smokers because it generated less smoke than other cigarettes. The company never said Premier was safer. We do not consider this to be a failure said Betsy j. Anness a spokeswoman for Reynolds. She said the test marketing showed that smokers were interested in the concept of a smokeless cigarette but improvements were needed in taste and Aroma. She also said the company did not plan to re Intro Duee Premier although it would continue to work on a smokeless cigarette. Premier is the size and shape of a conventional cigarette. At the burning end however a Small piece of charcoal like Carbon is All that ignites and Burns. The smoker by inhaling draws the hot air from the Burn ing piece of Carbon Over rolled tobacco and an alumni num flavor capsule embedded in the tobacco which contains nicotine and flavourings. Premier s Quick demise was the result of a product that did not work. Store owners in Phoeni Tucson Ariz and St. Louis reported slow to Hon exist Cal sales and smokers complained that the cigarette had an unpleasant smell lacks flavor did not Burn like a Normal cigarette and was too hot to handle. It tastes like burning plastic said Jan Trulock. A smoker in Tucson in an interview in october. Analysis said Reynolds had spent $200 million to develop and manufacture Premier and $125 million on advertising to introduce it. Premier cigarettes usually Cost 20 to to cents More a pack than conventional cigarettes. They wore often sold in four packs along with a lighter and n plastic Container to hold used cigarettes. But the cigarette lacked the feel and texture of familiar brands. Someone had to use the product for at least a week to get used to it. And that s an extraordinary requirement for a consumer Adelman of Dean Witter said. We live in the world of instant gratification and if we Don t like something today we won t try in tomorrow witnesses identify Leader of 1985 hijacking Washington a a stewardess from a 3oi Danian jetliner hijacked in june 1985 testified in Feder Al court tuesday that one of the hijackers threatened her with a knife and hand grenades and used her As a shield from possible police snipers. The stewardess Sawson Odetallah 22, was the fourth government witness to identify defendant Fawaz Younis As the Leader of five heavily armed men who stormed aboard a Royal jordanian airlines plane on june ii 985, no one was killed in the incident. Younis has pleaded innocent Loa six count indictment. The trial in . District court is a test of a 1984 Law in which the United slates claims jurisdiction Over cases involving americans taken hostage overseas. Doc taller testified that immediately after the hijackers rushed onto the aircraft one of them not Younis demanded that she  sky marshals on the jetliner and asked a colleague to hand him a knife. If you Don t show me the marshals i will Cut your fingers and make your face ugly she testified that the Hijacker told her. Later she said the same Hijacker threat ened her with two hand grenades. At another Point in the flight the same Hijacker placed her Between himself and n window explaining thai he wanted a shield in Case snipers started firing at the plane when in landed. Odeta Leeh a jordanian is one of several witnesses in a program no living in the United Stales under of Der Al Protection. A lebanese witness. Mourn Ajam 24, a Beirut native who was among the approximately 70 passengers and Crew on the hijacked plane also identified Younis As the Leader of the hijackers 8 charged with sending cocaine to Italy for heroin new York weight people were charged tuesday with running a sophisticated drug ring that exported co came to Italy where it was traded for heroin that was shipped to . Drug dealers Federal authorities said a lengthy investigation by ., italian and Canadian Law enforcement authorities resulted in the arrests monday at seven locations in the cily and on Long Island Law enforcement officials said the investigation entered on an italian crime organization called n dra Gheta which is similar in Structure to the mafia and is heavily involved in shipping heroin into the United states said assistant . Attorney Andrew c. Mccarthy. The crime group imported  the United slates paid Tor with cocaine which was smuggled out of the country and shipped to Italy where it is in great demand Mccarthy said. The drug barter system to a Large in tent eliminated the Trail that would have been Eft had Cash been used to pay far the heroin he said. The defendants allegedly shipped Ai least some cocaine to Italy through Trie mail authorities said. Last thursday two of the defendants charged tuesday allegedly mailed a Box containing about 14 pounds of cocaine to Italy. Irish officials protest Choice to Lead St. Patrick s Parade 40yearsagotoday.in the stars and stripes san Francisco a Irish government officials say they will Boycott the City s St. Patrick s Day Parade be cause the grand marshal is the local Leader of an organization that supports the outlawed Irish Republican army. Parade organizers said the grand marshal was elected by a Cross Section of the City s Large Irish Community and the controversy would not dim their Celebration. Irish consult general Brian Nason said neither he nor the lord mayor of Cork san Francisco s sister City will at tend or participate in the Parade. It would be like going to a party with the Ira Nason said of standing on the reviewing platform with grand marshal Dan Mccormik on March 12. For years Irish government representatives have Lur cd their backs or stepped off the reviewing1 stand when Parade units of Irish Northern Aid pass by Mccormick i president of the local chapter of the Irish Northern Aid a National organization dedicated to supporting the Ira. Controversy erupted in new York City several years ago when Michael Flannery of Irish Northern Aid served As grand marshal of that City s Parade the biggest St. Patrick s Day Parade in the United slates. This will be the first year that officials refuse to attend san Francisco s Parade. Despite Nason s declaration Parade officials arc determined to carry on with their plans. March 2, 1949 Joe Louis retired As world heavy Weishel Basing Champion announced he was turning promoter and said he would sponsor a match in Chicago Between Ezard Charles and Joe Walcott to Dick nning the new Champion. 30 years 090 today. March 2, 1959 an East German news Agency reported prepare scr soviet East German talks on ending soviet participation in the Allied occupation of Berlin had opened in the soviet sector. 20 years ago today. March 2. 1969 new York Yankee Mickey Mantle troubled by several leg injuries made his retirement official at a Florida news conference ending an 1 a year major league playans career to years ago today. March 2 1979 several major . Oil companies began reacting to the iranian Petroleum squeeze As they limited supplies of gasoline and Healing Oil to Mieir dealers