European Stars and Stripes (Newspaper) - June 03, 1989, Darmstadt, Hesse                                Silk pyjamas in signature Christian dior Rose print by Carole Hochman above and Ivory silk charmeuse to top and wide legged Shantung pants by Natori. Homebody  Well dressed Couch potato by Woody hocus Wendelt new York times with the fire gone out of ready to Wear clothes in the United states and american Consumers slaying close to Home Hearth and Var designers Are mating lingerie to suit the elegant hostess or the working woman trying of unwind the slyly a. Which sometimes have the look of conventional sportswear taut Ollen Cost less Are right Lor the boudoir arid maybe also Lor answering the door using everything Rorn Feather Boas to seductive Silks and dazzling prints and colors designers Are turning traditional lounge Wear into a new category of at Home dressing. Among those designing clothes Lor the Home Are Ralph Lauren Bob Mackie Giorgio Armani and Valentino. Calvin Klein Whoso Tomboy under things wore the rage a of years ago translates his simple daytime chemises into bedroom looks some designers like Fernando Sanchez and sue Ekahn. Borrow ideas Iron couture to create intimate apparel that looks like luxurious evening Wear these Are clothes one could probably sleep in but Only if extremely tired. However sleeping is not the Point neither necessarily is seduction cocooning a dream word Lor Market researchers is. Everybody is working everybody is tired. Everybody us wants logo Homo and watch 48-Inch to. Relax slip into something Colmor table and join the ranks of homebody Chic. An annual Survey conducted by Yankelovich Clancy Shulman has tracked consumer values across the United Stales since 1970. In addition to Strong Back to Tho Home urgings. The most recent Yankelovich Monitor As the Survey is called identified several extravagant sounding themes that emerged in 2,500 personal interviews last year a new romanticism a desire to restore Romance mystery and adventure to life along with a decline in Liberal sex values responsiveness to fantasy described As the need to transcend or escape their daily lives by imagining or participating in unusual or Oul of the Ordinary experiences flirtation with  the feeling that risks enhance self understanding such Consumers feel that taking certain risks can help in becoming a better  said Amy Schafrank a senior Vico president at Yankelovich. Lingerie itself might not make you a better person but it certainly caters to some of these yearnings. And with monogamous relationships fashionable again sweat pants and to Shirls around lingerie fashion by Calvin Klein a shimmery Ivory silk slip gown with plunging Pep urn jacket. The House simply will not do today fashion is in the  said Josie Natori. A former investment banker Wilh Merill Lynch who Lell to design lingerie under her name in 1977, people work harder Are More affluent. Where Are you going to show it your Homo your wardrobe your living room your bedroom your bathroom. When i m Home i still want to be Chic " propelled by Strong sales and new styles intimate apparel has absorbed some of the Energy of ready to Wear. Reflecting recent fashions lingerie now includes cropped pants Palazzo pants chemises and jumpsuits it s a crossover idea because in s not Lor the bedroom and it s not sportswear said Natori who would not give sales figures but said her business had Boon expanding 25 percent annually her designs include hand painted silk Kimonos camisoles and wide pants and a red Capo with a Black velvet scroll applique suitable to Wear to the opera. An Ivory silk Charr Euso Blouse Over wide legged spanking pants Wilh cummerbund is cocktail dressing Lor the Home you would t Wear in Lenzzo a Nils to a Board meeting said Natori who Calls her clothes free time  for Lack of a belter term what you Wear at Home however is your business " intimate apparel is also a relative bargain in a Lime of High Cost sportswear in terms of intrinsic value lingerie is sensational said Neal Hochman. The president of Sandra Hochman designs inc. Which produces intimate apparel under Lour labels Christian dior Carole Hochman Sara both and Bordeaux if you go into a store looking for something exc Hng for $100. What else can you buy except lingerie it delivers the most fashion bang for the  the company s designs by Carole Hochman Hochman s Wile Range from a simple Black Cotton Chemise Wilh a Hieroglyph print $56 to a silk Jacquard Robe with Ostrich Feather culls $435 a Floral print Robe Wilh a Matching camisole and Bikini looks As appropriate for poolside As for the bedroom retailers Are responding by Selling aside areas Lor at Home dressing Bonwit Teller has a Complete Natori boutique which surveys a total  irom intimate apparel to slippers soaps Potpourri and bed linens. Macy s devotes a separate area in its stores to a private Label or store Brand lingerie line called fantasies by Morgan Taylor. Saks fill Avenue also sets aside space for the new indoor outdoor lounge Wear. In the movie working girl the character played by Melanie Griffith receives some seductive Black lingerie As a gift Froni her Boyfriend. As she s pulling it on she remarks thai he never buys her anything she can Wear outside the bedroom. The new lingerie however is not geared Only to male fantasies. In s really a Way for the woman to express herself Natori said. We be made women feel Good without feeling Sleazy saturday june 3, 1989 the stars and stripes Page 13