European Stars and Stripes (Newspaper) - February 19, 1990, Darmstadt, Hesse Page 6 the stars and stripes monday february 19,1990 plan May target virile female smokers Washington a a marketing proposal suggests that . Reynolds tobacco co. Target a new cigarette at virile Young women with limited educations. A newspaper reported saturday. Reynolds confirmed that it planned to test Market the new cigarette named Dakota hut said the Campaign would he aimed at adults who smoked Marlboro. La is intended to Appeal to that Large group of adults. Hoi male and female who arc currently smoking Marl Boro. The largest Selling James w. Johnston. Chairman and chief executive officer said saturday. The Washington Post reported that a marketing plan prepared for revnolds by promotional marketing inc suggested that Bakota he positioned to replace among female smokers 18 to 24 years old with no education Brond High school. The Post said Dakota would be aimed at women whose favorite pastimes include cruising. Party and attending hot Rod shows and tractor pulls with their boyfriends. L said documents showed that the marketing plan was aimed at Young White women who were described As virile the proposed Campaign called project for virile female said the Type of woman targeted watched Roseanne and evening soap operas on television. And hoped to marry in her Early 20s. Spending her free time with her Boyfriend doing whatever he is doing the newspaper reported. The Post said it was not Clear whether . Reynolds had adopted the strategy proposed by promotional marketing inc. The cigarette will be test marketed in Houston in april the newspaper said. Secretary of health and human services Louis w. Sullivan criticized the plan. Smoking is increasingly becoming concentrated the Post said Dakota would be aimed at women whose favorite pastimes included cruising partying and attending hot Rod shows and tractor pulls with their boyfriends. Among americans with lower incomes and less Educa Tion and this is simply he said in a statement. It is especially reprehensible to lure Young people into smoking and potential lifelong nicotine addiction. Sullivan said. And the risk that smoking specifically poses for women adds yet another tawdry dimension to any cigarette marketing Effort which May be aimed at younger he said that lung cancer had overtaken breast can cer As the no. I cause of death among women and that smoking posed special risks for pregnant women. Women in to 20 years old Are the Only group of Ameri cans w Hose Rale of smoking continues to increase. Sullivan said he would present More details about smoking problems at a hearing tuesday before the Senate labor and human resources committee. Meanwhile. Kathleen Wiebers. Executive director of the South Dakota lung association said the state had i he fifth lowest smoking rate in the nation at 21.1 per cent of the adult population based on the Federal morbidity and mortality weekly report. That Means that 80 percent of South Dakotas Are non smokers and we re pretty proud of Wichers said. Reacting to the reported marketing plan for Dakota she said it s very upsetting that a tobacco company would think today s women Are that naive. How dumb do they think we arc Valerie Lawrukovich. A bartender at shooter s in Eugene ore., said the Dakota name had a certain Appeal calling it a Cool Brycc ish Type but she said getting her to change brands probably would require More than just a name. Amplo yes of the cub foods Market in Roswill. Ga., await rides Home saturday after he both explosion. Minor explosions at 2 stores follow telephoned bomb threats Roswell. A. A Small blasts hit two Groc Ery stores in this Atlanta suburb saturday afternoon shortly after stores were evacuated because of Tele phoned bomb threats. Authorities said the main explosives in the bombs did not detonate. No injuries were reported. The fuse Tram is All that detonated so the effect of the bombs was really Only that of a Fri spokesman Pat Johnson said. It did t do much dam age except to its callers also threatened bombings at two additional grocery stores and a fast food outlet police said. Investigators did t believe the bombs were related to a series of mail bombs in the South in december that killed a Federal judge and a lawyer said police chief Jerry King. Agents from the Fri and the Federal Bureau of alcohol. Tobacco and firearms were helping in the investigation. Police dispatcher Jill Moore said a caller telephoned a cub foods store and a Kroger store to say bombs would explode Between 1 30 and 2 . Two other grocery stores also reported threats Moore said a big Star and a Winn Dixie. Workers at a Kentucky Fried Chicken outlet also reported receiving a similar threat saturday. King said. About 1.200 people were evacuated from the Busi Ness places because of the threats officials said. Witnesses at the Kroger Market said they were about 50 Yards from the Glass front of the store when the bomb exploded but did t hear anything. We did not hear it not at said Rhonda Bart Lett. Kroger perishables manager. Police Cpl. William anal amnio. Who was in the Kroger store when the bomb exploded described it As sounding like a Shotgun. The bomb was inside a cardboard display in an aisle King said. Stateside woman with Chain saw fails in Holdup attempt Lake City. Fla. A a woman wielding a Chain saw failed in her attempt to hold up a Motel clerk when she was tackled by the clerk s brother police said. Karen Lee Joachimi 20. Of like City was being held in the Columbia county jail on $86.000 Bond on charges of armed robbery grand theft and two counts of aggravated Battery. Joachimi allegedly was drunk when she entered the Motel late wednesday night police sgt. Billie Carter said. She apparently picked up a Chain saw that was in one of the offices and allegedly demanded Money from clerk Lucille ferry. She did not Start the saw. Joachimi allegedly hit the clerk in the head with the saw and ran toward the door with $300, Carter said. But ferry s brother. Waller swear Engin who was visiting jumped Over a counter tackled Joa Chimi and held her until police arrived. Some areas eliminated As contenders for Campus san Francisco a the University of California regents decision to expand Only into the state s farming heartland eliminates some of the contenders in the political jockeying to land la Solh Campus. The system s first new Campus in a Quarter Century will bring jobs development and a com Mercial boost to the area chosen. Alliances already have split the 16-county Cen trial Region chosen. Tulare and Kings counties have joined forces in the South while Tuolumne and stanislaus Are fighting together in the North. Campaigns Range from sweat shirts printed with imagined do Merced logos to glitzy promotional videotapes to resolutions by local governments welcoming a new Campus. Officials Hope to have the Campus open by 1998. Eagles rebuild . Nests destroyed by Hurricane Charleston . A most of the Bald eagles that lost their nests when Hurricane Hugo swept through South Carolina last fall have rebuilt their Homes a wildlife expert has said. Eighteen of 24 Eagle pairs whose nests were destroyed have rebuilt them almost All near their old nests. Thirty other eagles nests remained intact after the Hurricane. But Tom Murphy an Eagle specialist with the state wildlife and Marine resources depart ment said some of the Trees in which nests lie arc not very Good nest Trees. We re a Little concerned that some of the nests might fall before incubation and Chick rearing is
