European Stars and Stripes (Newspaper) - July 9, 1990, Darmstadt, Hesse                                Directors and closed them to older artists. Because John Cleese and the other creative forces behind a fish called Wanda were British and not seduced by the youth fetish of Hollywood they chose As their director the 79-year-old Charles Crichton who proved that he had lost none of the skill he showed when he directed the Lavender Hill mob in 1951. The sardonic Tanen now a producer at Paramount reflects Quot five years ago our problem was Quot How Are we going to get the kids into Heaters now we Don t need to make intellectual masterpieces but we can make movies that let you use part of your brain for at least 30 seconds. The danger is that when one movie hits we will All go out and make 49 More movies about octogenarians or ninja . 1 a the grading of America has caused problems and opportunities for the studios. Chief among the problems is the fact that adults can t fee bullied into Heaters. Quot adults Are Quality driven review driven subject matter driven Quot says Polock of Universal. Quot the critics Are speaking to that adult audience. If a critic praises a teen age movie it does no to mean anything because the teen age audience does t read. Say anything was a Lovely movie and got a lot of critical Praise but nobody went to see it. It s very easy to motivate the 12-to 25-year-Olds with television advertisements you cannot advertise adults into  the unspoken corollary since you can t Herd adults into the neighbourhood multiplex you have to do something More difficult and entice them by making Good movies. A people Are not going to see driving miss Daisy because it deals with an old woman and her old chauffeur Quot says Pollock. Quot they re going because its  a. Says Sidney Ganis co president of Paramount pictures Quot moviegoers today want to see truth and goodness and Daisy was wonderfully accessible. More subtly those of us who have parents in the last part of their lives got a Good feeling. I thought my father is going to be o.k., because look How Well Jessica Tandy is being taken care of Quot when Ned Tanen was at Universal that studio had equal Success with on Golden Pond in 1981 like miss Daisy a on Golden Pond was idyllic about old age Quot Tanen says. Quot it was what you wanted your grandparents to be or what you hoped your parents were when you knew they weren  besides their resistance to being stampeded another problem in programming for adults is that each movie must stand on its own. The sequel which is the closest Hollywood has come to printing Money wont usually work for adults. Neither the karate kid part ii nor cocoon 2 got Good reviews. The karate kid part out grossed its predecessor by $25 million. The sequel to cocoon a hit movie about six elderly despite the Success of a driving miss Daisy Quot Here a a scene with Jessica Tandy Tew films Are Likely to focus on older characters or concerns of the Middle aged. Men and women rejuvenated by aliens was a Box office failure because the mature audience that had patronized the first film was t interested in seeing a mediocre retread. In addition adults demand clean restrooms Good sound and seats without gum on the cushions. It helps to have cappuccino and nonfat Frozen Yogurt at the Concession stand. But the opportunities Are greater than the a problems. Even during the darkest Days of teen age dominance some Independent film makers catered to older audiences. A a. The producer Ismail merchant the director James Ivory and the screenwriter Ruth Prawer Jhabvala made a dozen movies about the i n Ner lives of Adu to who must come to terms with a foreign culture before they hit the Box office Jackpot in 1986 with a movie version of . Forster s novel a room with a View. Merchant believes that Quot the passion of the film maker will find an audience Quot and says that he and his partners Quot make films that satisfy our own  ther next movie to be released in the fall is or and mrs. Bridge. Based on two Semi autobiographical novels by Evan Connell the movie stars Paul Newman and Joanne Woodward in a portrait of a 30-year Quot marriage. Merchant Points to recent films that have thrived even though they were made a cynically. Driving miss Daisy Henry a my left foot a trip to Bountiful kiss of the spider woman and dead poets society were not made for an audience Quot he says Quot they were made for personal  and what will older american audiences find at their neighbourhood multiplex next year and the year. Warner Bros after that More dramas since movie makers seem to equate Quot adult Quot with Quot serious Quot despite the modest Success of Roxanne a critically praised updating of Cyrano de Bergerac and the greater Success of Bull Durham. How far studios Are willing to go to court older audiences will depend on How Many tickets those moviegoers buy. As the baby Boomers reach their 50th birthdays 50 May indeed appear on the screen and older film goers have showed their clout at the Box office this Spring. Frank says that Disney was surprised to find that the original audience for Treffy woman the blockbuster Richard Gere Julia Roberts comedy about a corporate Raider who turns a prostitute into a lady was Between the Ages of 30 and 40, a decade older than the studio expected Quot we did no to make it for them Quot he said. Equally interesting the Hunt for bed october was the kind of $100 million blockbuster that has usually been achieved because teen agers bought multiple tickets. Yet the Basic audience for the Sean Connery suspense thriller was Over 25. And the studios Are Well aware that a Large number of Bottoms pressed against theater seats belonged to men and women Over the age of 40, but one should t expect too much. Six years ago. When Zanuck tried to sell cocoon he was told Quot nobody wants to see a Bunch of people in an old age  says Zanuck Quot when we came Back with miss Daisy they explained away the Success of cocoon with. A it had aliens i m pretty sure if to were to come in with another picture that deals with old people the studios would say Daisy was a Success because the time was right or it was a pulitzer prize  stripes ossified your weekly marketplace classified ads appear every week in stripes Magazine to place an and. Complete the c_0up�f Rooney order do nor Send Cash payable in u 5 dollars 10 tha Stan and St Pai fund eco _874, a o the stars and stripes. By 266, Apo 09211. $5 co Tor 3 lines. 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