European Stars and Stripes (Newspaper) - January 10, 1991, Darmstadt, Hesse                                The stars arid stripes recently installed an impressive new machine right next to the printing presses. It so automatic. It has lifters and conveyors and swirling spreaders. It can count its called an inserted a Swiss made bit of gee Whiz Zery that can open the newspaper and drop other printed pieces inside it a such As the sunday comics for instance. A a a a so what you say Here a what. This Handy machine lets us put reprinted inserts inside All 144,000 daily copies of the newspaper any time we want or inside some of them some of the time or in some of them All the time. Get the picture a very interesting idea. W Ilii reprinted inserts regional distribution zones and average number of newspapers sent daily to each zone 1 nor Reg. 28,000 zone 2 Wes Reg. Zone 3 Stuttgart zone 4 Nurnberg. Zone 5 Munich. Zone 6 Berwin. Zone 7 bremerhaven3,000 zone 8 . 13,000 figure tiled fur zone i 1 a 1j and Sior zone a present an average of doily print order i Over. A one year period. Thera Ore. Weekly and Tea Lonal Llulu Ationo ranging from 133,000. To 155,000 Popery printed doily. A the 144,000 average paid doily circuit Olin it for p one year period ending december 1968, total Lor All. Zone average 135,000 papers daily. The remaining 9,000 papers Ore do Tribulee eur wide to Small u s population Luch 01 Iceland Norway Aviv saudi Arabi and the 6lh naval Fleet. Zone 9 Spain. 5,000 zone 10 Italy. 7,000 zone 11 Greece 2,000 zone 12 Turkey 3,000 Star zone. 112,000 includes All of Wes Germany plus Belgium. And the Netherlands and a a a editions. Introductory rates Sinai she a a Page i nah 141 _ tabloid Sis total number of reprints inserted on a single run 2000 of 4999 5000 to 9999 10.000 of 19,999 20.000 to 34,999 35.000 to 49,999 50.000 to 64,999 65.000 to 99,999 100.000 and Over there Ore paper weigh and minimum site restrictions. Please Coil us for Complete details $55/1000 $52/1000 $49/1000 $45/1000 $41/1000 $37/1000 $33/1000 $30/1000 .8 to 13 pages tabloid size a $63/1000 $60/1000 $56.50/1000 $52/1000 $47/1000 $42.50/1000 $38/1000 then we thought about what this modern Day Marvel could do for both our readership and the advertisers who want to talk to them. What if a concessionaire in Berlin needs to Tell just Berlin readers about an upcoming tent Sale or a Vendor in Frankfurt wants to announce an event of local interest Only or maybe the fantastic Auto Sale in Nurnberg Means something to folks there but not to those in Spain. Solution we looked at our readership numbers and their locations throughout Europe then created distribution zones a a according to How Many of which editions we ship daily. This Means we can pinpoint our audience and target special informational inserts printed in Advance to reach specific readers. Specific messages can be directed by our Friendly inserted to Tell american service members civilians in government service members of the diplomatic corps and their families and friends what a available in their own local neighbourhoods. Without confusing our remaining readers with meaningless information. 22 stripes Mai ghz be 16 to 20 Powei tabloid size $69/1000 $65/1000 $61/1000 $56/1000 $51/1000 $46/1000 $41/1000 $34.50/1000 $37.50/1000 $40.50/1000 what organizations can Benefit from placing reprinted announcements in selected regional zones All authorized activities providing products services and enter. Tain ment aimed at enhancing the Quality of living for an audience of Dod employees and their dependents representing a Cross Section of american culture and life styles. Whether its travel and touring Leisure activities bazaars concerts banking services continuing education sporting events arid festivals or what shot in the latest stereos video equipment autos bikes ski and scuba gear a people can talk via stars and stripes supplemental inserts. And the mighty inserted. Ere show it works. You decide which zone reaches your target audience and Send us your reprinted advertising message. On the Date specify your advertising message will be delivered inside the stars and stripes to All the subscribers and sales Points in that zone. How much does this Cost we be printed a convenient rate table Here to give potential users of this new service an idea of what they can expect to spend. For example an advertiser who wishes to Purchase Only Berlin zone 6 papers will spend approximately $220 for one run of a 1 to 4-Page insert. Or about 5v24 per paper. 1 an advertiser buying the entire Star zone All of West Germany and the Benelux will spend approximately $3360 for 112,000 papers or 34 per paper for a similar insert. In both examples the advertiser purchases exactly the distribution required at a modest Cost per piece. And if you need a Little help with the layout and printing of your and our printing services department can provide speedy service at reasonable rates. In fact we offer a 15% discount off the Cost of inserting to customers who have their inserts printed at stars and stripes. And that saves you the trouble of transporting your reprinted and from the Printer to stars and stripes you someone from our advertising staff can answer questions about specifications for supplemental inserts How to Send us your own reprinted inserts and set up a distribution schedule or How to Contact our printing services department for help with Layouts typesetting and printing for  a. A a. A Call us today while you re thinking about it and let us help you target your message to the people who want to hear it the most. We re Here weekdays 8 to. 4 30, Call ets cd erect 348-8247 or civilian lines to West Germany 06155-601247advertisement