European Stars and Stripes (Newspaper) - February 19, 1991, Darmstadt, Hesse Readers action Lin Why does t a amps More # if a major metropolitan newspaper in the stapes spent 44.62 cents for each copy it Sells it would be out of business fast., a a. in order to offset the Cost of the stars and stripes and it a a to lower the Cost for readers Why done to you consider accepting advertising from american and european products and services right now the Only ads i see in the paper Are those of cafes you could save a lot of Money that Way. Maj. Thomas Reinhart Hahn a Germany in Dale Estes the stars and stripes advertising director replies a a v a a. I tend to agree with your scenario. However a stateside paper with the stars and stripes circulation probably a does incur a per copy Cost of 45 or so cents. The primary difference Between Quot us and them is that a Continental United states conus newspaper has virtually unrestricted ability to sell advertising to whoever has the Money to buy. Thus the Revenue potential is expanded to the Point that All costs Are covered and profitability is realized. A. A a a / this is not the Case with the stars and stripes our advertising acceptance is regulated by Congress through the department of defense. Specifically we must adhere to Dodi 5120.4. This instruction authorizes advertising for a a no appropriated fund Naf and other authorized activities and their concessionaires providing goods services and do0 personnel and. A a a a dependents Dod supervised Banks and . Federal credit unions colleges and universities affiliated with Dod organizations to provide educational services to Dod personnel and dependents and organizations approved by Dod to operate in the european . A this greatly limits our ability to expand advertising revenues in order to offset publication costs. Gonus newspapers generate 60-75 percent of total revenues through advertising while ours amounts to Only about18. Percent generated from an authorized customer base of More than 200 accounts. The stars and stripes an Naf Agency is a quasi governmental entity. It could be construed that if we were allowed to compete in the open marketplace for advertising we would enjoy a unfair advantage because of our government status. However Only about 6 percent of our operating expenses Are recovered from appropriated funds. These include salaries of military employees designated building projects and specified transportation costs. As an Naf we do hot rely on taxpayer funds and if we fail to cover our expenses we re out of business. If it were not for our Bookstore profits subsidizing the newspaper operation a a your Hometown newspaper would have to be mailed from since the stars and stripes would probably cease to exist. J. A a. _ a. A. A a to write us readers action liners the readers Quot court of last resort Quot striving to answer some of the questions a a about life overseas in a military environment or questions about policies and guidelines when other avenues for answers Are not readily available if you have a question and Don t know where to turn for the answer wite to readers action line co the stars and stripes Apo 09211-4211. All letters must be signed and preference will be Given to those seeking information of general interest to our readers. Fuss Sisr a Sassy fess la grass s. 1 in. A by Jane e. Brody the new York times injuries go with the territory for people who Are sports or who regularly exercise. In most cases the physical and emotional benefits of an Active lifestyle outweigh the risks by far. Still you could tip the balance even More in your favor if you understood the causes of injuries and heeded preventive advice. A a a a n by definition exercise stresses body parts. Without such stress you would hot get stronger or increase your sometimes exercise pushes the body beyond the limits it can sustain. The parts most prone to damage Are Muscles tendons fibres that connect Muscles to. Bones ligaments Libers 7 that join two Bones and cartilage cushions Between Bones. Most injuries occur because stresses Are applied Loo abruptly to tissue s not prepared to handle them a so called acute injuries a or when tissues Are repeatedly a stressed Over a Long period in even a mildly abusive manner a overuse injuries. A a a a. Examples of acute injuries Are a Groin muscle pulled in a Lennis game an ankle sprained during basketball or a knee ligament torn in a. Fall while skiing. A overuse injuries include Tennis Elbow an inflamed Tendon in the Elbow stress fractures microscopic a a -. Breaks from repeated running or jumping and. Heel spurs plantar Mascitis a ligament injury in the Arch of a the foot. A Quot. Overuse injuries Are the body a equivalent of mental fatigue. They occur when repeated stresses to less than perfect bodies cause microscopic damage that never. Gels a Chance to heal. A. A. An acute injury on the other hand happens like a Bolt of lightning and usually leaves no Choice but to Stop doing the activity then and there. But determined athletes sometimes compound their i Junos by trying to play through the pain. The skier who. Makes several More runs after injuring a knee the basketball player who tapes up a sprained ankle and goes Back on the court the Tennis player who finishes the match despite a Groin pull a All Are inviting a needlessly prolonged recovery. I acute muscle injuries Are More Likely to occur when. Muscles Are cold or tired or have not been used Tor a while. Such Muscles Are less elastic and therefore less Able to withstand sudden stresses. Ligaments Are More Likely to give Way under sudden stress when they Lack the support of Strong flexible Muscles overdoing an activity is unquestionably the. A amps Many sports injuries including Tennis Elbow Are caused by overuse a repeated stress on tissues Over a Long period. Leading cause of injuries. Your risk of an overuse injury is increased if you do the same High Impact activity Quot More than four times a week or if you suddenly or dramatically increase How much you do a in Speed distance time a frequency or workload. V t it makes More sense to vary your workout so that the stresses on your body Are More evenly distributed and body parts that get a Chance to heal. For example running or doing High Impact. Aerobics every Day alternate with cycling skating which put less stress on Knees and Hamstrings. Such Cross training As if is called also results in More balanced muscle development. If your primary activity involves mostly the legs choose a secondary one that gives the arms or upper body a workout. A a whatever you do build up gradually in intensity and duration. If you Are planning to participate in a race or a Long distance Effort allow Many weeks to train gradually increasing your _. A. A a a. A. -. Trying to do too much too soon May result in an injury. That takes you completely out of the race. Make sure your body is up to the stresses you Are placing on it. V-7 h. A a. The Best Way to protect ligaments is by strengthening the Muscles that support them and warming up and stretching before tilt into your a a. A. A a a warming up and stretching May not do much for runners or cyclists but they Are important for activities that require flexibility and a wide Range of motions like Tennis basketball baseball skiing hockey or. Figure skating weekend athletes whose bodies Are out to. Pasture for five Days a week should be especially certain to take this precaution. A a a a a a. Do not try. To stretch coid Muscles. Warm up first with some Light aerobics like jogging in place or brisk walking. If you have been away from the activity for a few weeks. Or longer be particularly careful about the intensity of your workout at the Start your body needs time to Quot remember what do and to rebuild its stamina to meet the demands of the activity. A \ a a a ,. Have an expert Check out your technique and equipment poof form not Only looks bad it is bad a bad. For your body. Tennis Elbow for example is usually caused by an improper backhand stroke perhaps compounded by racquets that produce excessive vibration or that have the wrong grip size. A a cyclists who insist on Riding in High gear or who ride with the seat too Low place undue stress on their Knees. Runners Wacome Down on the forefoot instead of the Heel or who Wear the wrong shoes or worn ouf shoes. Invite injuries to their feet Ankles Knees and hips shoes subjected to repeated pounding can lose much of their a cushioning in just a few months. A quo Quot. Ice skates that Are too Large too loosely laced or improperly sharpened can Lead to ankle injuries and Falls on the ice. Quot a it a a a a. For some activities taking a few lessons in the basics is the Best Way to prevent injury. Lessons can also increase your Skilnand enjoyment of the sport. A Don t ignore Early warning signs that your body is. Having trouble meeting the demands you Are placing on it. Overuse injuries usually begin with mild discomfort Felt during the activity or soon after. If ignored they tend to. Gradually Worsen until the pain forces you to Stop the activity. A Page 16 a the stars and stripes. A a tuesday february 19, 1991
