European Stars and Stripes (Newspaper) - March 11, 1991, Darmstadt, Hesse Monday March 11, 1991 the stars and stripes a Page 17money matters i today a tip it can pay to Check tax returns twice. More than 11 million Federal returns had taxpayer errors last year and internal Revenue service officials say Many of them could have been avoided. Arithmetic errors and missing information such As incomplete social Security numbers make up almost half of All mistakes. Errors can add at least two weeks to the Normal processing time on tax returns. If you take time to double Check for these common errors a speedy refund May be your rates London up fridays closing rates for the . Dollar to other currencies. Figures Are expressed in dollars to the British Pound other local currencies in dollars Gold was quoted at $369 25 an ounce Silver at $4.13. March 7 March 8 British Pound. .1 8870 1 8735 German Mark 1 5455 1 5620 French franc. 5 2570 5 2990 dutch guilder1 7330 1 75 belgian franc. 3181 3106 italian lira 1 153 45 1,162 45 Swiss franc1 3490 1 3605 greek drachma. 166 16760 turkish lira 3,383 70 3,408 90 saudi arabian Nyal. 3 7503 3 7503 Spanish peseta. .95.76 96 55 portuguese escudo. 133.92 135 04 Canadian Dollar. .1.1590. 1 1615 austrian Schilling. 10 815 a 1093 norwegian Krone 6 0090 6 0640 danish Krone 5 91 5 9665 these Are unofficial rates As re ported by wire service and banking sources and they Are listed to give some idea of daily currency fluctuations the Only official rate concerns the Sale of German Marks to us. Personnel for personal use and this will be 1.52 monday based on fridays noontime , adventurous eyeing Kuwait by news Day As thousands of american soldiers return Home from the persian Gulf legions of the unemployed and the adventurous in the United states Are hoping to find jobs rebuilding our devastated Kuwait. A on the average in be been receiving a Call every three minutes for the last two weeks a a said John Howard director for Middle Eastern and african affairs at the . Chamber of Commerce in Washington. Howard Sard he has heard from among others Farmers Oil drillers construction workers a and a Hairdresser. Linda Gray a corporate personnel manager at mar Al a Levit town employment Agency said she received inquiries from five accountants in one week. Job seekers Are flooding phone lines at every Job Lead source. More than 2,500 Calls daily Are clogging a department of Commerce information Center for businesses scoping out the persian Gulf Market. And Bechtel group inc., the san Francisco based engineering and construction company that is discussing a contract to help plan restoration of Oil production in Kuwait had to install extra phone lines and recorded message to handle the Calls. Military s Success in Gulf War unlikely to alter and Campaign by the new York times for All the Glamour and accolades that came with the Allied Victory Over Iraq overt references to the operation May. Never appear in advertising army Navy air Force or marines. Military marketing and advertising officials say they fear depictions of combat or even hints about the reality of warfare could scare away potential recruits. A we done to plan to use it at All a said it. Coh . Wilson the Branch head of marketing and advertising for the Marine corps. A a we re not going to exploit and capitalize on from an advertising standpoint the armed services might seem to be in an enviable position a Quick decisive Victory relatively few people killed or wounded and lots of flashy technology. It would appear to be a copywriter s dream. Maybe not this time. A a you be got to be careful How combat or the potential for combat is displayed in your commercials a said col. John Myers director of advertising and Public affairs for the army recruiting Conid a we done to want to be misleading but too much combat footage interferes with the Long term attributes of army service that we want to portray Money for College skills training and relevance to a civilian until August when the army plans to resume using ads aimed specifically at recruiting it will use two 30-second television commercials that celebrate the efforts of american soldiers throughout the nations history Myers said. There is no mention of the War against Iraq. One which was to be broadcast for the first time saturday is a version of a 3-Ycar-old Public service announcement entitled a Freedom Isnit in it images of soldiers in training Are interspersed with scenes of Small town America. A. Quot though the commercial has scenes of soldiers training in the California desert Myers said the footage was not intended to simulate conditions in the persian Gulf. Since the All Volunteer Force replaced the draft in 1973, advertising has been a Linchpin of the armed services recruit ment Campaign. In recent years army jingles have urged Young people to a be All that you can be a while the marines touted themselves As a the few the proud.�?�. Like major corporations the four service branches have signed contracts with Madison Avenue agencies and their and. Ver Tising budgets Are considered Lucra live. In the late 1980s, the army spent As much As $100 million a year promoting itself. A v Quot a a a a a so last year the army spent $83 million with its Agency. Young amp Rubicam the Navy spent $25 million with Bado the air Force spent $15 million with Bozell inc., and the marines spent $15 million with j. Walter Thompson. In addition the department of defense has its own advertising account that promotes All four branches with an annual budget of about $10 million. The a count held by Grey advertising is under a review. A a a a. A a a a a a. A a a a the Pentagon responded to the dramatic changes in Eastern Europe by scaling Back its personnel needs arid its advertising budgets. The a army fur example will pare its advertising budget to $50 million this year. But advertising remains a vital recruiting tool said Robert Silberman a Deputy assistant Secretary of Sharon Kilday a the Good people done to walk off the Street and say they want to join a a said Sil Berman who oversees aus for All the services. A a you be got to go after the army plans research on How teenagers their parents and their guidance Counselor a its principal recruiting targets a would respond to commercials that refer to the persian Gulf Success. Or. Carol Moog a psychologist and consultant who specializes in the psychological Impact of advertising imagery cautioned that the army could easily turn the War into a recruiting turnoff. Quot you have to be very Subtle Quot Moog died Over there. People who were in the reserves who did t want to go Over there were yanked Over there. You done to want to use desert storm imagery that is so graphic that it evokes the very negative Downside of what went on the other hand the War has Given the army a trove of patriotic images said Charles Moskos a military sociologist at Northwestern University. A if you have people waving american flags and blowing kisses at american gis i think that is the ultimate High Quot he said. A a i hey done to have to show combat. They can show a Hail the conquering hero stuff. That can to help but be a in persian Guif proven Washington a . Defense contractors Are Likely to enjoy increased order books As a result of the Allied Victory Over Iraq. As the . Military pummelled Saddam Hussein a army in Iraq and Kuwait it also was showing off the latest High tech american weapons to attentive foreign buyers. The War has brought a a tremendous interest in . Weaponry and . Equipment a said retired Gen. Richard h. Thompson a former head of the army a Materiel come. A a you re going to. See a lot of foreign before the iraqi invasion of Kuwait last August . Defense contractors had been pinched As a result of the growing closeness Between the United states and the soviet Union and democratic reforms in Eastern Europe. Some nations have expressed new or heightened interest in . Weapons after watching them at work against the iraqis according to defense Industry and military sources. A Many of the weapons Haven to been demonstrated before a said Bruce Blair a military analyst at the Brookings institution. A the performance of various systems in the Gulf will be a key determinant of decisions to buy or not to several countries a including Turkey Greece South Korea and Thailand a expressed heightened interest in the Patriot missile following its enormous Success in intercepting iraqi scuds Industry sources say. / meanwhile the British government said it was delaying a decision on whether to buy about 550 m1a1 tanks which also won High Praise for its Battle performance. A that s clearly so the British can look at lessons Learned from the crisis in the Middle East a said Donald Gilleland a spokesman for general dynamics corp. Maker of the m1a1. A everyone is going to be looking at the crisis to see How All tic equipment holds a tank order from the British one of the allies in the coalition against Iraq would be Worth More than $1 billion to general dynamics. Other countries interested in the tank include Sweden Pakistan Canada and the United Arab emirates which is looking at buying both meals and Bradley fighting vehicles. The Bradley which costs around $1.5 million has a 25mm Cannon and can carry half a dozen infantrymen into Bat tie. Saudi Arabia has ordered 40 1 Bradley since 1989. Half of thin weft Pur chased last fall after iraqis invasion of Kuwait.1 a their buy decision was accelerated a said William Highlander a spokesman for Bradley manufacturer i my corp. In san Jose Calif. He said the saudis May buy another 550 of the vehicles. A
