European Stars and Stripes (Newspaper) - February 01, 1994, Darmstadt, Hesse                                Page 16 the stars and stripes Money matters tuesday february 1,1994 today s rates following Are fixed rates at which Community banking and credit Union facilities will sell for eign currencies to . Personnel for personal use German Mark. 1.70 British Pound 1.54 dutch Guilder 1.89 greek drachma. 242.2934 note the rates above apply within the Host country. Figures Are expressed in dollars to the British Pound other currencies to Tho Dollar following Are Interbank rates that fluctuate and should be regarded As the approximate value of the . Dollar to foreign Curren cies.  lira 1,700. Turkish lira. 17,267.40 Spanish peseta 140.30 portuguese escudo 175.20 austrian Schilling .12.2260 saudi Royal 3.75 Bahrain a Dinar 0.37675 kuwaiti Dinar. 0.29775 norwegian Krone 7.4765 danish Krone 6.7490 British Pound 1.4977 German Mark. 1.7417 Swiss franc. 1.4652 French franc 5.9130 dutch Guilder 1.9515 belgian franc 35.92 Canadian Dollar. 1.3223 note figures Are expressed in dollars to Tho British Pound other currencies to the Dollar Gold quote $378 an ounce Silver quote $5.04 an ounce. Bow to acquire chunk of Rover London a British aerospace said monday that German car manufacturer Bow will buy its Rover car company for $1.2 billion. British aerospace said the agreement to sell its 80 percent stake in Rover would depend on approval by its share holders and regulatory clearances. The Honda cd company which owns 20 percent of Rover was not please with the Deal said Kiyoshi Ikumi adviser to the president of Honda. We have been working with Rover for 15 years in a very Friendly manner and our  is to maintain the britishness of the company and we have not been successful because of the Sale of the company to a German manufacturer Ikemi told British broadcasting corp. Television the Price of British aerospace Stock Rose 63 cents to about $7.29 on the Lon Don Stock Exchange following news of the Sale. End of Winter mania with big bargains in mind shoppers packed into a Frankfurt Lite rat race As shopkeepers All Over the country slash prices department store at 8 . Monday to share Germany s tra to Clear out old stuff and make room for their Spring additional All out Winter Safe. Buying becomes a not always to summer lines. Y straight facts on health care vowed British aerospace said the Sale includes All Rover s car models and the land Rover four wheel drive line that makes the successful Range Rover. Washington a .-.-. Call it Harry and Louise meet the league of women  the league and the Kaiser family foundation philanthropy on monday launched a $4.1 million Campaign to get out what they say Are the straight facts on health  the Campaign the biggest outside the insurance Industry will Combine to ads on the state of health care with town meetings that bring lawmakers and their constituents face to face to discuss the numerous pending Reform plans. Ads about health Reform Are All Over the airwaves. The biggest Campaign to Date is the insurance Industry s $10.5 Mil lion Harry and Louise ads. The fictitious couple say they support Reform but oppose president Clinton s plan for Manda tory insurance purchasing cooperatives and Caps on premiums. The president slammed them As fear mongers. The Kaiser foundation and league of women voters said Ordinary americans Are confused by the conflicting Media Blitz and need facts. Don t look for Harry and Louise Don t expect Glitz or messages designed to pull at the Heartstrings said Drew e. Altman Kaiser foundation president. This is the biggest health policy decision we will make in this generation and it is too important to leave to the interest groups and spin  the Campaign will be nonpartisan said Sherry Rockey director of the league of women voters education fund. The fund known for sponsoring Campaign de Bates during election years has not taken a stand on health Reform she said. The Kaiser family foundation is a $440 Mil lion private health philanthropy that de spite its name is not related to the Kai ser hospitals or Kaiser Permanente health insurance programs. The Campaign starts this week with three 30-second ads depicting some of the 39 million americans without health insurance flashing pictures and facts about them along with the sources of the information. The ads were devised after a Harvard University study last fall discovered wide spread misconceptions that most uninsured americans were poor unemployed and elderly. In reality the Harvard re searchers reported More than two thirds live above the poverty line and Are work ers and about i percent of the elderly is uninsured. The More important part of the Campaign is a series of 60 town meetings across the country where americans can question their senators and representatives As Well As other experts about re form Rockey said. The town meetings will be televised the first is set for feb. 10 in Houston. Pepsi monkeying around with new and Campaign new York a Pepsi is counting on a couple of monkeys to help it overcome coca cola s gaping Lead in the global cola wars. Over the weekend Pepsi cola International fired its most ambitious Salvo in the soft drink marketing Battle outside the United states running a commercial in 28 markets that makes an amusing comparison Between the leading soft drinks. Pepsi estimated the potential audience at 500 million people. The and also was broadcast during the super bowl in the United states. The commercial called chimps shows researchers watching the development of two monkeys one of whom gets a steady diet of coca cola for six weeks while the other is Given Pepsi. By the end of the test period the Chimp who drank coca cola is making great strides hammering pegs into the right holes for example. The Pepsi Chimp has lost interest in the Experiment however. He s shown driving Down a Beach in a jeep with several girls and a surfboard music blaring. The commercial seems fairly tame by . Advertis ing standards. But Pepsi executives said they expect it could raise eyebrows overseas where comparative advertising in t done As often because of regulations or National customs. In anticipation of potential objections Pepsi said it bought time in the overseas markets for Early in prime time last Friday so that the commercial could be seen vide Lyat least once without interference. / in seven countries including Japan Australia and Norway one Chimp was drinking coca cola. But in the others where trademark Laws or other rules or custom prohibit the mention of another company by name the can was marked Brand x and the narrator described it As either another leading cola or soft drink. Those countries included great Britain Germany Italy an Chile Pepsi  cola spokesman Bob Bertini in Atlanta said sunday that officials there had not seen the and and had no comment on it. This in t the first comparative commercial Pepsi has run overseas. An and that featured rapper . Ham Mer lapsing into the song feelings when someone gave him a coca cola instead of a Pepsi stirred controversy in several countries last year including Japan and Spain. Some broadcasters refused to rerun it. Pepsi meanwhile seized on publicity about the Dis Pute giving away copies to people in Japan who re Quested it. Pepsi said its sales jumped. By Pepsi s estimate coca cola outsells Pepsi by 3 to1 outside the United states. Alan Pottasch who oversees the creative Content of commercials for Pepsi cola International said the chimps and is designed to punctuate the essential differ ence in the marketing of the two drinks. It says we re hip and they re not. It says Coke is traditional and we re not he said