European Stars and Stripes (Newspaper) - June 15, 1977, Darmstadt, Hesse                                ? merchants fhrt2 and this is All free with a Small charge of $499.50 Sie by Bill Walker projects editor his is a Story about salespersons who use one big lie to Market books. The salespersons work for the american Book distributors o Kaiser Slatlem Germany. The big lie is the Promise that the 20 volume american educator set is being Given free to . Forces families in  Book distributors chief representative in Europe John Mason told the sort and sir Law his Organ motion is honest that his reputation in the Book Busi Ness is excellent. But Many of the people who Are Selling for John Mason have not Bee honest with the american military Community in Europe. Following Are some of the experiences by military families that leave no doubt some salespersons for american educator Are violating the standards of the . Better business Bureau and the Federal Trade commission. She the Saleswoman started out by explaining that this was a commercial Type Deal. They would give us the books if the company could use our name and if we wrote to say what we thought about the books to be used in advertise ments in the  senior airman Roland Paquette. Ramstein a Ger  their Selling Power is the extras the encyclopedias arc free we Are paying Lor the extras we Are compelled to buy. These Cost $390 50." Lucie e. Ledy Oncin main a.  we were Only in Germany for a month when this Man came to our door saying he wanted to speak to us As concerned the Only thing we had to do is pay $459.50 for All the other books parents after fifteen minutes he came Forward with his product. We were very sceptical hearing Little Good about encyclopedia salesmen but we listened. He said we would get 20 vols of the american educator for free the Only thing we had to do is pay s459.so for All the other  mrs. Richard Rice. Sembach a Germany. She salesperson said that the $20-a month payment was More of a payment for the use of the questions we could Send to some Institute of  mrs. Edward Geisel. Furth Germany. 0 in january 77 we purchased a set of encyclopedias from the american Book distributors. When the salesmen came to our Home they told us they were giving us everything free. All we had to do was agree to buy the year Book for ten  spec. 4 Gary Koshiol a Fertal.  complaints about the free Book lie Are not limited to american educator representatives. Readers noted that salespersons of books inc., the Richards company eat., and Advance distributors have also offered free books. But All the other companies combined did not draw As Many complaints about the free pitch As did american educator. There u always the possibility thai readers who write the Start and of Ripe with complaints Are confused or have purposely distorted the tact. Bat Lub sequent research revealed that most of the comply anti were justified that use of the big lie u a part of the training count for some Ameri can Book distributors sat personnel in Europe. American educator Salesman Graham Flim knocked at the Gric Neim Ger Many apartment door of american civil Ian George Ebert in late March. Unaware that Ebert was part of a four member team writing about the enc Clope continued on Page All