European Stars And Stripes (Newspaper) - February 7, 1978, Darmstadt, Hesse Page 24 the stars and stripes february h7b top of the charts american lop 10 pop from Tlell Byrd i Lirine at tuft go tit g i sol pm ii 1 pm to tour rain Willir 4ndr qty i Cion own own americans can be sold almost land of the really big hype on i emotion Dunnet Thrul Crew by Tom Johy associated press american top id according to ii Imir few so Unnik Bod Scwab r fool shh 1 fancy Iii Wem m a Noworul s and Oil Imojon i of trend Jackson Iowne Hunting it Barmov Mewmaw a Iii brutish top 10 compiled by me r to Lam tip hitting an Tum Blini mull or i min i Day Ain Witman i Mii it i Stan Jammin Fyrand Short takes Rudolph Ballet dancer and Star of vat will guest an the up pc Nurey Eis will dance with a six not Ballerina up pc pig in one sequence called Swine a Hollywood movie version of Thil attack on Peart Cost 125 million to make 25 limes what it Cost the japanese to launch the attack on up so that Why weve come to Rob producer of the a movie to seen telling new York Public relations Man Bobby because i think you can manipulate the Media sufficiently the most important thing that we can Zarem advises is establish right up front How important and How intelligent and Haw wonderful this movie its a Brief but Lelling scene front an Hou Tonj look b Abc television at the big american business or promoting movies and Rock i think its says Karen who produced Ivic reports land hype and to been think ing about it for three years or so and its my feeling people arc manipulated in ways we dont we have very Tew free decisions in what we who reported for magazines before joining Abc news in says her aim was to show with exaggerated marketing americans can be sold almost to a were saying the Horatio Alger myth ii that Success can be created rather than earned and 1 personally think its a Edwin Newman narrates he special Demon Strates clearly the mediums promoting the Tricky thing in pointing the Finger is we cant be too Lemer says of though i did want to show How the Media Are used by Newman a carnival in the background bit at the outset Why will a consumer buy one product and not another one reason May be what i hype hypes a shot in the it comes from the word the carnival Barker hypes his he goes on to is some is live and some is deceptive and the program focuses on three examples of hype the gimmicks and strategy used to promote the Rock group drum beating by Simon schuster to make Dorthy Uhnak the a bestseller months before and the courting of news people by producers of two hit films close encounter the third kind and the Columbia pictures promotion of close encounter the third kind is particularly Columbia flew hundreds of journalists from around the country to the americana hotel in new Newman fed them breakfast and presented each with a very unusual press kit it is a from the Newman pulls what might be called a Normal photographs and information about the along with a tape recorder and package of Blank tape equipment from the producer for each reporter so that they can do there Are Many different ways we Are says Lerner in summing up the and this is look at the process of creating a showing that we even enjoy hype and Donl question it very chinese new year brightens the London scene a a plough there is always lots of color and Street life in London the Community especially comes alive to celebrate chinese new year the 5stv2 the weekend following the actual new the Celebration this year is on feb Wilh the new year festivities Slart at noon in and around Gerrard Street Welch sports hanging lanterns and Yards and Yards of red bands even the Caw furled thu army band turns will be a Trail Iona lion dance performed in the r Kins Crugy travel writer Chinatown is a snap to find hem 1 famous theater Dis inc Chinatown is easily reached by Talna the under to the Leicester Square station italian holidays euro Fullil discoum5flf of Tennis a of Tennis weeks it Reva Ottole on Lake Italy from Narsi individual Anagram easier Toure be Aii even the salvation army band to raft fare
