European Stars And Stripes (Newspaper) - June 18, 1980, Darmstadt, Hesse 0. I arc they done by h t s fairly is of the ill who Spe i Audi 1 Roma highly 50 listens to Csc arc hem by to listen Rica and in listen ions w to Tern and these fans arc i reasons m. Last Nosovi to Are y Small aside i com English Ricc old of ers who building of them Ibers Are Zed . The East h several along on Jamal Ion to icons of s in the Munich ing from sting be alter. Monitor lets with r Contact so 1 Poland Center i he this Sikl Cisski ing ended some years Agu. The c la did t or in run us no one Seizu us a directives Waller says of the time the Cia funded the says that listening to Western broadcasts de come a habit for last europeans. The average person is Well informed on major i sucs. But not from their own Media l Asl europeans arc better informed than the russians.". The stations concentrate More on and information than on music which is almost exclusively from the West. Henry o. Karl re s director of audience opinion research for he East european area says the station employs extremely sophisticated audience sampling to find out who is listening and just what hey Are thinking about. This sampling is carried Oul by Independent Western technicians keep equipment humming. Institutes and All poll taking is conducted in the West. Hart says there arc Large numbers of tourists from the satellite countries who visit the West each year and Esti mates that number to be 2 i million. He says the Large percentage of workers and Farmers in those groups makes repro Sentive sampling relatively easy and that the stations polls have a Range of error of about three percent. Karl said contacting such visitors to the West is easy. We know the hotels and boarding houses they slay in and the shops where they come to Swap their lie says there is very Little reluctance on the part of these Eastern visitors to answer the question Aires. Sec Only have a turndown rate of about 20 percent about the same As you find in the Hart explains that the pull is presented to the ers As a Survey on tourism. Only later do they Realie what in actually he says that some cities Are very effectively jammed but that there is a High listenership in the Countryside. Hart asserts that the current degree of anti communism is As High Asil has Ever been in the uasi Ern coun tries no difference in the 15 Sears in these coun do Pauple in to frustrate jamming efforts people in jammed areas can rotate sets that hate Huilt Iii antennas or Iii i to anole or part if he room or building says f Munill the engineering Epperl. The Ilo Buhl spec in in Toniu to i inn mute against jamming " because it n in Jiin on the l ii her Sii,rtw.i\c . Nuiry n to Lulu m in acc putties Don t hands of Nii . People adat the cts he . On weekends some people drive out 1.1 areas where is not i we included instruction on our pro , in Law on Haw in overcome jamming but we Don t know How successful this has been they probably have come up with tech Nimes on their own thai we Don t even know a june 18, 1980 the stars and stripes Pago 15
